Issue link: https://read.dmtmag.com/i/379417
w w w . p o w e r s p o r t s b u s i n e s s . c o m NEWS: Kawasaki to exhibit at AIMExpo . . . . . . . . . PAGE 7 FOCUS: Aftermarket preps for Haydays . . . . . . . . . PAGE 19 CYCLE: Sturgis 75th rally logo unveiled . . . . . . . . . PAGE 33 AFTERMARKET: New MAP policies announced . . . . . . . . . . PAGE 43 ADP gets new post-spinoff name ADP Dealer Services, Inc., a division of ADP, announced that Dealer Ser- vices' new company name will be CDK Global, Inc., once the spinoff from ADP is completed. CDK Global will be listed on the NASDAQ exchange under the "CDK" symbol. CDK Global will be one of the larg- est technology providers to the automo- tive industry, with more than 26,000 dealer sites in more than 100 countries and nearly 9,000 employees worldwide. The letters of the new name repre- sent three of Dealer Services' his- torically largest businesses and most strategic brands. The "C" stands for Cobalt Digital Marketing, a leader in the fast-grow- ing digital marketing space. Acquiring INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE Weaver Fever Power 50 dealership finds marketing gold in unique jingle. SEE PAGE 46 HOTNEWS Great Day ATV/UTV accessory company looks to draw in more customers with new packaging. SEE PAGE 28 Franchise kits Yoshimura introduces new performance kits available only to franchise dealerships. SEE PAGE 32 Distributor realigns business model while adding distributed brands BY LIZ KEENER MANAGING EDITOR Grow. Innovate. Increase efficiency. Tucker Rocky president Dan Courtney and vice presi- dent of marketing Hank Desjardins used these terms often as the two described where Tucker Rocky/Biker's Choice currently sits and where the distributor is heading in the future. The company demonstrated at its late July Brand Expo in Frisco, Texas, that it's twisting hard on the throttle and making a long-term investment into its future. "If you don't change what you do, you lose relevancy, so we need to move — products change; vendors change; it's a very fragmented industry. We have to actively manage our segments, our sales force, our infrastructure, or we just lose relevance," Courtney said. In an effort to stay relevant and increase RiDE's innovative dual throttle control system revealed Yamaha WaterCraft Group introduced its 2015 line of WaveRunners, highlighted by Yamaha's new RiDE dual throttle handlebar controls for forward and reverse; the first complete rework of the best selling VX Series in a decade, and Yamaha's next generation NanoXcel material for its SVHO models. WORLD'S FIRST HANDLEBARS WITH DUAL THROTTLE CONTROLS RiDE is an ultra-intuitive dual throttle control system now available on Yamaha FX and VX Series WaveRunners. Pull the right hand throttle lever to go forward, pull the left hand throttle lever to slow down and go in reverse. Let go of both levers and the watercraft is in neutral. The right and left throttle levers can work together at speed to let the driver dial in maximum control over their ride. RiDE utilizes a patented bucket design that forces water out the sides of the bucket, whereby acting as a virtual rudder that keeps the watercraft tracking in the direction the driver intended. The throttle system is controlled by a Boat Control Unit, or BCU, that is specifically tuned at the factory to account for the power and weight of each model. This ensures a completely smooth experience whether riding around a dock in close quarters or taking a turn at full speed. The BCU is also programmed to understand driver input and intention when both levers are pulled simultane- ously, applying the appropriate level of accelera- tion or deceleration to maximize control. "RiDE has been in development for years PSB: FOCUS Snow SEE PAGE 14 Tucker Rocky not ready to stand still See Tucker Rocky, Page 4 See Hot News, Page 3 September 8, 2014 • Volume 17, Number 11 • $3.99 Yamaha unveils 2015 WaveRunners Scott Watkins, product manager for Yamaha's Watercraft Group, intro- duced members of the media to RiDE technol- ogy during an event at the Ritz Carlton on Lake Oconee, Ga. See Yamaha, Page 40 The 100% goggle booth was a popular spot.