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6 • September 8, 2014 • Powersports Business NEWS www.PowersportsBusiness.com success has always been derived through its relationships with its customers, and providing this high level of marketing expertise and energy will result in more value to our distributors and customers and an even greater competitive advantage in the marketplace." Wall will be responsible for developing and executing a long-term cohesive international strategic marketing plan that encompasses all VP divisions, including Race Fuel, Consumer Prod- ucts, Retail Branding and Specialty Chemicals. Wall arrives at VP Racing Fuels from Pirelli Tire, where he headed the market- ing department for the motorcycle division for over a decade. Prior to Pirelli, Wall held key positions in advertising and public rela- tions at Porsche Cars North America and Yamaha Motor Corporation. "VP Racing Fuels is a brand I have known and respected for over 25 years," Wall said. "It is a privilege to come on board during this period of rapid growth for the com- pany. With all of our different product lines and brand initiatives, VP Racing Fuels is quickly going from an iconic racing brand to a household name." STURGIS MOTORCYCLE MUSEUM GETS NEW MARKETING DIRECTOR The Sturgis Museum & Hall of Fame Board of Directors has named industry veteran Tigra Tsujikawa as marketing and development director. "It is our goal to expand the operation into a world-class facility and become a true destination," said executive director Christine Paige Diers. "For the past decade we have offered visitors to the Black Hills a unique opportunity to not only visit the home of the largest motorcycle rally in the country but also learn about the people who helped create the sport and culture of motorcycling, and view our compelling collection of vintage motor- cycles, artifacts and memorabilia. Hiring Tigra will help us bring this sense of history to even more people in the future." "It is this sense of history intertwined with motorcycling that is really compelling to me as a lifelong rider and student of the motorcycle industry," Tsujikawa said. H e r c a r e e r s p a n s t w o d e c a d e s a n d includes stints with the American Motorcy- clist Association, Kawasaki and Fox Rac- ing. During her time with the AMA, Tigra successfully managed the Vintage Motor- cycle Days, AMA Hall Of Fame induction ceremonies and the last two International Women & Motorcycling Conferences. "I love riding and feel the happiest on two wheels or meeting other riders," she said. "I also try to bring new people into the world of riding, and the museum is a great portal for people who are interested in motorcycling." "Our goal is to stand alongside other promi- nent Black Hills destinations that promote tour- ism, economic development and the unique place that is the Black Hills," Diers said. "We've developed a concept drawing to give poten- tial donors a true feel for what it is we'd like to accomplish. We want to share that with you now, so you can fully appreciate our plans to Honor the Ride… Build the Legacy!" VERDUGO JOINS DUCATI NORTH AMERICA Nathon Verdugo has been hired as public relations manager for Ducati North Amer- ica. Verdugo will oversee all PR activities for Ducati North America and will be based at the company's headquar- ters in Cupertino, Calif., where he will report to the marketing director Arrick Maurice. Verdugo comes to D u c a t i a s a l i f e l o n g motorcyclist with nearly a decade of experi- ence in the motorcycle industry. Following positions managing PR efforts for the ESPN X Games as well as stints at Dainese and Alpinestars, he most recently served as the global brand manager at Troy Lee Designs in Corona, Calif. "I have a passion for any and all things on two wheels, and having the chance to align myself with a world-renowned brand while working alongside like-minded industry col- leagues whom I respect is a dream come true," said Verdugo. "I'm looking forward to helping Ducati inspire the same passion in others that it has in me." "Ducati is a unique company comprised of fervent professionals with a passion that can only be matched by lifelong Ducatisti," Maurice said. "As a motorcyclist and consum- mate professional within the industry, we're confident Nathon will thrive amongst this team and excel in his role as public relations manager for Ducati North America." TUCKER ROCKY PICKS BALDWIN AS QUADBOSS BRAND MANAGER Tucker Rocky/Biker's Choice has promoted Jason Baldwin to the role of QuadBoss brand manager. Baldwin will be responsible for leading all aspects of the QuadBoss brand, including marketing/advertising, new prod- uct development and brand positioning within the ATV/UTV market. Baldwin has more than 12 years of relevant industry experience. Prior to taking on this new role, Baldwin was a sales consultant for Tucker Rocky/Biker's Choice. In addition, he has worked for industry-leading brands such as Polaris, Cannondale and Gas Gas. "Tucker Rocky/Biker's Choice is commit- ted to aggressively growing the QuadBoss brand as we seek to serve the broader ATV/ UTV market with an array of relevant and profitable products," said Hank Desjardins, VP of marketing for Tucker Rocky/Biker's Choice. "QuadBoss has been a significant growth engine for our ATV/UTV segment, and we are confident that under Jason's lead- ership, QuadBoss will continue to gain valu- able market share." ONE INDUSTRIES GETS NEW CANADIAN DISTRIBUTOR Importations Thibault Ltd, based in Sher- See Hot News, Page 7 HOT NEWS CONTINUED FROM PAGE 3 NATHON VERDUGO