Issue link: https://read.dmtmag.com/i/379417
FOCUS PSB Snow 20 • September 8, 2014 • Powersports Business www.PowersportsBusiness.com 27.9% 23.3% 33.5% 17.0% 30.2% 20.5% 26.3% 26.7% 1.2% 0% 5% 10% 15% 20% 25% 30% 35% 40% Boots Bibs or pants Gloves Goggles Helmet Jacket Underlayers None of the above Other What snowmobile-related apparel do you or other members of your household plan to purchase in the next 12 months? Choose all that apply. Consumer survey shows snowmobile buying trends Snow Goer magazine survey shows dealerships can capitalize on used sales What's on the minds of snowmobile enthu- siasts heading into the 2014-15 snowmobil- ing season? A Snow Goer magazine survey of 439 snowmobilers — most of them subscribers to the magazine — found that of those plan- ning to buy a new snowmobile from a dealer in the next 12 months, 71 percent plan to buy it from a dealer. Only 9 percent of those who plan to buy a used snowmobile in the next 12 months plan to buy it from a dealer, with 20 percent who plan to buy a used snowmobile in the next year planning to do so from a private party. Also, the survey by Snow Goer, a sister pub- lication of Powersports Business, found that: Newer snowmobiles are all the rage, with 33 percent reporting that they own a sled that is a 2013 model-year or newer. Another See Survey, Page 22 WHAT SNOWMOBILE-RELATED APPAREL DO YOU OR OTHER MEMBERS OF YOUR HOUSEHOLD PLAN TO PURCHASE IN THE NEXT 12 MONTHS? Source: Snow Goer 2014 Reader Survey A survey of Snow Goer magazine readers found that readers choose an Arctic Cat snowmobile jacket — here aboard a 2015 ZR9000RR — more than any other brand.