Issue link: https://read.dmtmag.com/i/379417
FOCUS PSB Snow www.PowersportsBusiness.com Powersports Business • September 8, 2014 • 23 Myself 62% A friend or relative 8% A local repair shop that is not a new sled dealership 7% A performance shop 1% A dealership 22% Who typically does the maintenance and repair on your snowmobiles? Yes, I plan to buy new from a dealer 24% Yes, I plan to buy used from a dealer 3% Yes, I plan to buy used from a private party 7% I may buy a used snowmobile – 50/50 chance 14% No, I probably won't buy in the next 12 months 52% Do you plan to buy a snowmobile in the next 12 months? 41.9% 66.4% 0% 10% 20% 30% 40% 50% 60% 70% 80% At a snowmobile dealership From a private party When you buy a used snowmobile, where do you normally buy it from? 2013-newer 33% 2010-2012 24% 2007-2009 16% 2003-2006 16% 1999-2002 8% 1993-1998 2% Older than 1993 1% What is the model year of your newest snowmobile? WHAT STYLE OF SNOWMOBILE HELMET DO YOU MOST OFTEN WEAR? DO YOU PLAN TO BUY A SNOWMOBILE IN THE NEXT 12 MONTHS? WHEN YOU BUY A USED SNOWMOBILE, WHERE DO YOU NORMALLY BUY IT? HOW MUCH MONEY DID YOU SPEND ON SNOWMOBILING IN THE PAST 12 MONTHS? WHAT IS THE MODEL YEAR OF YOUR NEWEST SNOWMOBILE? WHO TYPICALLY DOES THE MAINTENANCE AND REPAIR ON YOUR SNOWMOBILES? Nothing 3% Less than $200 11% $201 - $399 18% $400 - $599 17% $600 - $799 11% $800 - $999 8% $1,000 - $1,199 12% $1,200 - $1,399 3% $1,400 or more 17% As a household, how much money did you spend on equipment, accessories and/or apparel for snowmobiling in the past 12 months? Full-face 33% Modular 40% MX-style with goggles 27% What style of snowmobile helmet do you most often wear? Source: Snow Goer 2014 Reader Survey