Issue link: https://read.dmtmag.com/i/379417
FOCUS PSB Snow 18 • September 8, 2014 • Powersports Business www.PowersportsBusiness.com IGNITER BALACLAVA q Designed for cold weather snowmobile, off- road or street riding, the Igniter Balaclava has been elongated in response to feedback after last year's debut. A grey and black colorway has also been added to the red and black offering, to appeal to the street riding crowd. The balaclava includes a CoolMax upper and windproof lower construction, with reflec- tive FLY logos. "It's got wind- s t o p p e r a l l t h e way around the face and on the c h i n , a n d t h e p a n e l i n f ro n t of the mouth is stitched all the way around, so you can cut that o u t i f y o u w a n t t o , " B e n t z i n g e r explained. T h e y o u t h Igniter Balaclava has an MSRP of $ 2 5 . 9 5 , w h i l e t h e a d u l t m o d e l comes in small/medium and large/x-large for $29.95. AURORA BOOT u Though it sold through well last year, FLY Racing's Aurora Snowmobile Boot has received some minor upgrades for 2014- 15. The $109.95 boot includes oversized lace rings with a smooth finish, a moisture- wicking removable inner liner, a multi-layer footbed for added insulation and reflective piping. The boot comes in sizes 5-13. GOGGLE GARAGE q Brand-new for this coming season is the FLY Racing Goggle Garage, which has five fully adjustable goggle storage slots and five lens storage pockets. The crush-resistant case also includes a pocket for accessories and lenses, YKK zippers, a 180-degree adjustable lid, a molded carrying handle and a hang loop for a wall hook. The MSRP for the 5.5-by-10.5- by-16-inch case is $39.95. PRIORITIES TEE u Though it isn't new and hasn't been updated, the Priorities Tee is a highlight because it was a top-seller for FLY's casual line during the line's 2013-14 debut season. Available in sizes S-2X, the $20.95 T-shirt has an image of an older car with a snowmobile tied down on top of it over the FLY Racing logo. "That is our No. 1 snow shirt, and we always hear stories about it," Kumm said. "We've had people tell us how they've been stopped by folks telling them they've seen that before. It's something that although not regularly seen, has been seen and catches one's eye." After the casual line of T-shirts, sweatshirts and hats performed well last year, FLY is hoping to see the same success in Year 2. "Since the showing of the line at our sales meeting last year, we've had great success; and with the positive feedback from our sales meeting this year, we are anticipating another great season." Though it isn't new and hasn't been updated, the Priorities Tee is a highlight because it was a top-seller for FLY's casual line during the line's 2013-14 debut season. Available in sizes S-2X, the $20.95 T-shirt has an image of an older car with a snowmobile tied down "That is our No. 1 snow shirt, and we always hear stories about it," Kumm said. "We've had people tell us how they've "It's got wind- o u t i f y o u w a n t Though it sold through well last year, FLY Racing's Aurora Snowmobile Boot has received some minor upgrades for 2014- 15. The $109.95 boot includes oversized lace rings with a smooth finish, a moisture- wicking removable inner liner, a multi-layer footbed for added insulation and WPS CONTINUED FROM PAGE 16 comes in small/medium and large/x-large of an older car with a snowmobile tied down on top of it over the FLY Racing logo. TRIPLE 9 GOGGLES q Looking to grow its goggle brand, Triple 9 Optics intro- duced the Saint and Switch goggles at the WPS Snow Show. Both styles of CE-approved goggles include a large frame design for a snug fit, oversized face foam, plush multi-layer foam, custom molded foam around the nose, unique venting, an adjustable silicone-lined strap, a large nose beak, cut lines on the nose beak to allow for a custom fit and many different lens options. Each comes with a microfiber goggle bag. The Saint is also tear-off compatible for competition. The Saint Goggle comes in red, black, white, black/ hi-vis and orange for $49.95. The Switch is available in black polarized, white, red/white/grey, Wild and black colorways for $59.95. Triple 9 Optics recently introduced a new image- heavy website at www.Triple9Optics.com designed to be user-friendly and purpose-built for use on tablets. The brand is also looking to sponsor more riders to increase its visibility. "Triple 9 Optics is still a relatively new company but is gaining traction and is continuing to grow," Kumm said. "We have a very high quality goggle and see lots of top athletes wearing the goggles like Colten Moore and the Leighton Motorsports snocross team. There was even an Iron Dog race team that ran the goggles with no issues, and that's a long, tough race. The price point is also a huge selling point for the company, especially when you look at all the features incorporated in the goggles." PSB