Issue link: https://read.dmtmag.com/i/410960
www.PowersportsBusiness.com NEWS Powersports Business • October 6, 2014 • 11 STEVE JONES Maximizing Sales & Profits in PG&A: Increas- ing productivity & profitability with proper staffing, improved inventory accuracy and reduced obsolescence This session will provide you with the key benchmarks needed for measuring and man- aging your PG&A department. We will dis- cuss: 1) hiring and training the right people to increase sales; 2) getting a grip on inventory accuracy, reducing shrinkage and increasing efficiency; and 3) methods of reducing obsoles- cence to improve cash flow and profits. MIKE LEE Social Listening: Do you know what your online reputation is? Ever wonder if there was a way to see what people are saying online about your company, brand, or products? "Social listening" is the process of identifying and assessing what is being said about a company, individual, prod- uct, or brand across all social media channels including blogs, forums, news, video sites, photo sites, etc. Social listening can help you find new opportunities, manage your brand and reputation, identify your biggest industry influencers and much more. LAURA LEMCO Calling Clients = Incremental Sales Making outbound phone calls enables you to set appointments that result in a high per- centage of delivered units. We will cover how to train your staff to collect names and numbers and what to say when they make calls. We will also discuss how to motivate and reward staff, how to track progress and what to expect. MARK MOONEY Where's the Owner's Manual? A practical guide to running a profitable, stable motorcycle dealership, this session is geared toward dealer principals and GMs, with handouts that include complete dealership job descriptions. TIM PARSONS The Art of Communication: Much More Than Words Turn your staff on to visual, auditory and kinesthetic learning styles to commu- nicate their message. The V.A.K. Learn- ing Style is extremely popular because of its simplicity. Individuals use three styles: Visual, Auditory and Kinesthetic to receive and learn new information and experiences. However, according to the V.A.K. theory, one or two of these styles is normally dominant. This dominant style defines the best way for a person to learn new information by filtering what is to be learned. According to V.A.K. theorists, in order to be better understood, we need to present information using all three styles. This allows all learners the opportunity to become involved, no matter what their learning style is. How does V.A.K. play a role within the powersports industry? Simply put, to realize any degree of suc- cess we must be able to communicate our message to the customer in order to be bet- ter understood. NEIL PASCALE The Online Metrics That Matter This presentation will allow dealers to assess their online marketing efforts and then create an action plan to improve their current prac- tices. We'll provide industry-specific informa- tion on the following key online marketing areas: classified unit listings, dealership web- sites and social networking. Plus, we'll provide tips on how dealers can improve in these criti- cal areas. LESLIE PREVISH New Blood = More Profit: A 4-step plan to sell to women, youth and Hispanics Facts: 1) Women control 85 percent of household expenses and earn 60 percent of college degrees, 2) Youth ages 8-18 spend an average 7.5 hours in front of a screen each day, 3) By 2043, Caucasians will be the minority population in the U.S. How are you addressing these audiences? Les- lie Prevish's 4-Step Outreach Roadmap will show you how to strategically dis- cover, define, pursue and sell to women, youth and Hispanics. SAMANTHA SCOTT Branding and Social Media: A how-to guide From cover images and profile pictures to memes and videos, there is a myriad of ways to leverage online real estate and effectively brand your dealership. By determining your brand's identity, claiming and effectively managing your business' online presences, you will have increased brand awareness and a higher likeli- hood of generating leads and sales. Attendees will learn how to define their brand, the key areas to take advantage of on the top social media channels of today, and how to leverage them for success. SAMANTHA SCOTT PR 101: How to increase awareness of your dealership for free Looking for more exposure, but not interested in spending tons on advertising? In PR 101 we'll go over the many PR oppor- tunities your dealership is overlooking, learn how to leverage editorial coverage to develop leads, increase attendance at events and generate sales. From where to find edi- torial opportunities and when to send news releases to how to work with media, you'll See PSBI Sessions, Page 14