Issue link: https://read.dmtmag.com/i/410960
FOCUS PSB Metric bikes 30 • October 6, 2014 • Powersports Business www.PowersportsBusiness.com Japan wants 2 trillion yen in net sales Yamaha Motor Co., Ltd. laid out initiatives aimed at the early achievement of the 2 trillion yen in net sales with an operating income ratio of 7.5 percent by 2017 set out in its medium- term plan. The company announced new goals for each business segment, including net sales of over 1 trillion yen, or about $9.4 billion in the motorcycle business, net sales of over 300 billion yen and high-profit structure with an operating income ratio of 15 percent or more in the marine business, and over 300 billion yen sales in other segments as early as 2015. In the motorcycle business, Yamaha Motor will expand the range of global models and next-generation platform models, and reveal newly developed engines based on the BLUE CORE concept which strives to take riding enjoyment, fuel efficiency and environmental performance to new levels. The aim is to reach an annual production of 5 million units with three BLUE CORE engines utilized in plat- form models by 2020. Yamaha further intends to accomplish a 40 percent platform model aggregation by 2015. The reduction of parts suppliers from 400 in 2012 to 195 has already been accomplished. Sixty percent of the new models announced in the medium-term plan have been released, with the highly anticipated R-Series, MT-Series, Max-Series and LMW (Leaning Multi Wheel) models that epitomize innovative concepts, unsurpassed performance and function, and design that expresses a refined dynamism, still to come. The company is also targeting the 3 bil- lion yen global marine market. In developed markets, Yamaha will focus on expanding the U.S. hull business and bolstering its lineup of competitive next-generation models for classes that have had less coverage to date. For emerging markets, Yamaha will establish a factory to supply fiber-reinforced plastic hulls for the fishing market in Zhangzidao, Dalian City, China. In the other business segments, Yamaha wants to showcase its commitment to unique versatility by proposing new business models and expanding ROV (Recreational Off-High- way Vehicle), industrial robot, smart power vehicle and industrial-use unmanned helicop- ter categories. PSB Yamaha sets major 2017 goal Rank In July 2014 KBB Suggested Retail Value KBB Trade-In Value 1 2014 Kawasaki Ninja 300 down 9% 1 $2,720 $3,970 2 2014 Kawasaki Ninja 300 SE down 12% 2 $2,925 $4,260 3 2014 Yamaha FZ-09 up 23% 3 $4,275 $6,205 4 2014 Honda CBR500R up 41% 8 $3,495 $5,080 5 2014 Yamaha Bolt down 8% 4 $4,070 $5,905 6 2014 Kawasaki Ninja 650 up 12% 5 $4,365 $6,335 7 2014 Yamaha YZF-R6 up 12% 6 $5,660 $8,185 8 2014 Yamaha Bolt R-Spec up 9% 7 $4,390 $6,370 9 2014 Honda CTX700N up 5% 9 $3,700 $5,380 10 2014 Honda Grom 125 up 3% 10 $2,035 $3,005 Year Make Model TOP 20 MOST RESEARCHED 2014 MODEL YEAR JAPANESE ON-ROAD MOTORCYCLES BY NUMBER OF KBB.COM HITS IN AUGUST 2014 Source: Kelley Blue Book Change from July 2014 Current Rank