Issue link: https://read.dmtmag.com/i/410960
32 • October 6, 2014 • Powersports Business www.PowersportsBusiness.com and we want to do a trike build on that," St. John added. The dealership works with Champion Trikes and California Sidecar to cre- ate trike conversions. Also awaiting modifications will be new Honda Furys. "People always like them, and they've got a new color that I think is pretty cool," St. John reported. In addition to the two-wheeled vehicles, St. John is happy to see new ATVs being deliv- ered. He thinks the new snow plow and winch accessories will help him move those units. "The Honda ATVs, the 2015s are coming in now, and they've made some pretty nice changes," he said. "They've got some neat fea- tures that they've not have before." LOOKING INTO THE FUTURE Though St. John says he'd like to see Honda add some fresh features and new models to its lineup, he'd also like to see the industry as a whole do more to promote riding. "There just seems to be, I don't know if it's a lack of awareness, understanding or what, but that needs to be built back up," he said. St. John is hopeful that with the right mar- keting, the industry, and Honda, will grow. Ideally, he'd like to see Honda regain its market leadership and claim 50-60 percent of the mar- ket. That being said, he continues to stock the full line of Honda product to show his custom- ers his commitment to the brand. "It's really a disservice to the customer when people don't carry stuff. Pick a line and believe in it and believe in it wholeheartedly," he said. He's remaining positive and thinks everyone in the industry could benefit from doing the same. "I'm thinking of the fall being really good for me, especially with the new things I have coming, instead of 'It's getting to be cold, and business is going to suck, and I won't be selling until March again,'" he said. "I think people have to somehow be upbeat. They've got to be optimistic." PSB DREYER SOUTH CONTINUED FROM PAGE 28 The CBR250, CBR500, F6B and Gold Wing are among the best-selling Honda motorcycles at Dreyer South Powersports in Whiteland, Ind. Yamaha, Kawasaki top production in July Though overall production for the Big Four OEMs out of Japan increased 9.2 percent in July, only two of the four reported a rise in production. Yamaha reported the largest percentage jump in production, up 33.8 percent over July 2013 to 20,550 bikes. Kawasaki was the other OEM to report an increase, up 1.9 percent to 4,926 units. Honda's production dropped 0.8 percent to 11,758 motorcycles, while Suzu- ki's decreased 6.2 percent to 12,598 units. In total, the Big Four produced 49,832 motorcy- cles in July, according to the Japan Automobile Manufacturers Association, Inc. Production in three of the four motorcycle classes increased. The over 250cc class saw the largest percentage hike, up 19.1 percent to 29,252 units. Production in the 51-125cc class grew 18.5 percent to 4,422 bikes, and the 50cc or under group was up 6.7 percent to 7,119 units. The 126-250cc class reported a 15.4 per- cent decrease to 9,039 units. Exports overall were up 19.8 percent to 36,605 motorcycles. Yamaha, again, reported the largest percentage increase, up 42.7 percent to 17,161 units exported. Kawasaki's exports increased 27.8 percent to 4,492 units for July, and Honda's exports were up 17.1 percent to 7,819 motorcycles. Suzuki exported 7,133 bikes, down 14.5 percent from the year-ago month. PSB Yamaha's production grew 33.8 percent in July, com- pared to July 2013, the JAMA reported. The 2014 YZF-R1 offers MotoGP technology with its traction control system. Japanese OEMs see production increase