Issue link: https://read.dmtmag.com/i/410960
40 • October 6, 2014 • Powersports Business MOTORCYCLE www.PowersportsBusiness.com MSF offers courses for AIMExpo attendees The Motorcycle Safety Foundation will be giving AIMExpo attendees the experience of riding real motorcycles with the help of MSF-certified RiderCoaches during the 2014 American International Motorcycle Expo on Oct. 18 and 19 just outside of the Orange County Convention Center in Orlando. MSF-certified RiderCoaches will guide riders through sample exercises from the MSF Ultimate Bike Bonding RiderCourse and the MSF Advanced RiderCourse. "This is a great way to try out some of the more advanced riding techniques in a safe, con- trolled environment," said MIC president Tim Buche. "After the experience is over, we want everyone to seek further training through one of MSF's complete motorcycle training courses available nationwide through msf-usa.org." "This is a unique opportunity for existing motorcycle riders to try a few of the exercises from MSF's Advanced RiderCourse and the Ultimate Bike Bonding RiderCourse," said MSF vice president Robert Gladden. "The experience is free, and riders will need to bring their own motorcycles and safety gear, but don't let the price fool you. Participants will enjoy 30 to 45 minutes of fun and chal- lenging exercises under the guidance of MSF- certified RiderCoaches." The sample exercises will be held on Saturday, Oct. 18 from 8 a.m.-5:30 p.m. and on Sunday, Oct. 19 from 8 a.m.-4 p.m. at the motorcycle parking area of the AIMExpo at the convention center. 94-YEAR-OLD DEALERSHIP PRESIDENT DIES Arthur "Bub" Tramontin, president of Tra- montin Harley-Davidson in Hope, N.J., died Sept. 16 at the age of 94. Tramontin was a lifelong member of the American Motorcyclist Association. He was involved in 1-mile, 1/2-mile, TT, short track, drag, ice, road, enduro, motocross, trials, sidecar and hill climb racing, retiring at 75 as the oldest professional Hill Climber, accord- ing to the dealership's website. His Tramontin Harley-Davidson is the oldest dealership in New Jersey and will be celebrating its 100th anniversary in 2015. Tramontin is survived by his son, two daughters, one sister and his companion Julia Loczko. REV'IT! JOINS THE KTM RALLY For the first time, REV'IT! Sport USA joined the annual KTM Adventure Rider Rally in September in Taos, N.M. REV'IT! offered technical demonstra- tions and sizing for its most popular ADV products, including the Poseidon, Sand 2 and Sand Ladies suits, and a complete suite of gloves, base layers, cooling products and other accessories. "KTM riders are passionate leaders in the ADV segment, and we are pleased to be joining them for this event," said Paolo Bac- chiarello, director of operations for REV'IT! Sport USA. FRC CONCEPTS ADDS MOTOCROSS SHOW TO MAVTV LINEUP FRC Concepts, a motorsports marketing agency specializing in the motorcycle rac- ing industry, announced the addition of the American Motocross Team to its client roster of teams. The American Motocross Team will be competing in the 2015 AMA Motocross Championship, and the team will be the focus of a television series to be aired on MAVTV. "American Motocross, The Last Chance of a Lifetime" is an unscripted television series that provides a behind the scenes look at the extreme sport of professional motocross from a privateer's point of view. Airing on MAVTV as part of the "motocross block" that includes the live AMA Motocross Championship races, the team and television series will provide fans with an in-depth look at what it takes to race as a privateer on the pro motocross circuit. "I'm so proud to add American Motocross to our already strong client list," said Chris Kawasaki, FRC Concepts president. "As a former professional racer, I know exactly how it feels to be a true privateer, and the television DIGEST MSF RiderCoaches will offer free motorcycle riding instructional sessions during the consumer days at AIMExpo.