PowerSports Business

October 6, 2014

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ATV Three new Wildcat Sport models are 60 inches wide Arctic Cat Inc. last month unveiled 15 new 2015 models of all-terrain vehicles and rec- reational off-highway vehicles at its annual ATV/ROV dealer meeting: the all-new XR ATV line; Wildcat Sport side-by-sides; and a thorough redesign of the Prowler XT side- by-side line. "This is the strongest new product launch for the ATV and ROV markets in our com- pany's history. We are pleased to offer our dealers and consumers an expanding range of exciting options for recreational, sport and utility use. It reflects our focus on maintaining a robust new product pipe- line and bringing inno- vative, quality products to market," said Chris- topher Twomey, Arctic Cat's chairman and chief executive officer. Arctic Cat's technology innovations on these new products and enhanced designs include 25 percent greater fuel efficiency on the majority of its models, improved ergonom- ics, easier storage solutions and automotive- inspired styling. In addition, the company expanded its line of parts, garments and accessories, to provide a broader array of options for machine customiza- tion and performance. ATV PRODUCTS Arctic Cat's eight ATV products for the 2015 model year include seven all-new XR models designed for the sport utility ATV market seg- ment. The XR product line features mid-sized engines ranging from 550cc to 700cc; new chas- sis, bodywork and SpeedRack II accessories sys- tem; and a higher level of riding comfort — due to easier steering, revised suspension geometry and a more comfortable rider position. Other new features for 2015 include an engine sound reduction sys- tem, a new LED/halogen lighting system and three trim packages to appeal to varied customer needs. A new TRV 1000 XT EPS joins the touring category, with more pow- erful engine performance. The TRV's 2-Up seating allows for two people to ride the vehicle, one seated behind the other. ROV PRODUCTS Arctic Cat unveiled a total of seven 2015 models in the side-by-side ROV segment. Three new Prowler XT models define Arc- tic Cat's 2015 recreation category of side-by- side machines, sporting automotive-inspired bodywork and occupant-focused comfort. The newest Prowler ROVs set new standards for quality, storage and ease of use, according to the company. Arctic Cat also is expanding its high-perfor- mance line, introducing three Wildcat Sport models on a new 60-inch wide chassis. The new chassis' width offers consumers a mid-sized option between the original Wildcat and the recently introduced Wildcat Trail model, which has a narrower 50-inch stance. In addition, Arctic Cat debuted an upscale version of the Wildcat Trail, the Wildcat Trail Limited EPS, which has a 50-inch wide chassis, electronic power steering and painted bodywork. Arctic Cat's Wildcat line provides a wide range of vehicle sizes, trim levels, shock packages and performance. To accompany these new all-new models and enhancements, Arctic Cat enters the 2015 season with its largest and most comprehensive accessory program to satisfy consumers' desires for machine customization, performance and utility. PSB Arctic Cat unveils largest model-year lineup ever 34 • October 6, 2014 • Powersports Business www.PowersportsBusiness.com of exciting options for recreational, sport and utility use. It reflects our focus on maintaining a robust new product pipe- Other new features for 2015 include an engine sound reduction sys- trim packages to appeal to erful engine performance. The TRV's 2-Up seating allows for two people to Among the all-new 2015 Arctic Cat ATV models is the XR 700 Limited. The XR series is designed for the sport utility ATV market segment. Arctic Cat expanded its high-performance Wildcat Sport line for 2015, offering a new 60-inch wide chassis.

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