Issue link: https://read.dmtmag.com/i/410960
www.PowersportsBusiness.com NEWS Powersports Business • October 6, 2014 • 17 continue to call those products. So our custom- ers will still see the Lightspeed name around quite a bit, but probably when we answer the phone or run ads, you're going to start seeing more of the CDK Global Recreation name," Smith said. As time passes, the one change dealer clients may see is that CDK Global Recreation will be able to make adjustments and bring new products to market more quickly than when Lightspeed was a much smaller portion of ADP. The Recreation division is just one of a few for CDK Global, which also has products in the automotive, heavy truck and agricultural and construction equipment industries. "I think as time moves on, the benefits that our customers will see because we are a little bit smaller company now is that we'll be able to move a little bit faster on things, be a bit more agile, and because of the focus our top manage- ment has on dealer clients, I think we'll have an easier time adding something to these markets or partnerships, or other clients we want to bring to market," Smith said. CDK Global's marketing effort as the com- pany launches will be focusing on the word "go," as its logo represents a green traffic light, and messaging will highlight the company's intention to move forward. PSB CDK GLOBAL CONTINUED FROM PAGE 16 Orlando H-D to offer test rides of 2015 bikes The American International Motorcycle Expo (AIMExpo) announced that the Har- ley-Davidson Demo Fleet will be featured at the 2014 event, offering test rides of the leg- endary company's 2015 models. Addition- ally, Orlando Harley-Davidson becomes the newest exhibitor to join AIMExpo, which will host nearly 500 powersports compa- nies from around the world Oct. 16-19 at Orlando's Orange County Convention Cen- ter (OCCC). The presence of the Harley-Davidson brand at AIMExpo for the first time adds to the growing excitement surrounding the 2014 event. The expansive AIMExpo Outdoors! area provides an ideal setting for Harley's demo display, while Orlando Harley- Davidson will present its display on the main exhibitor floor, showcasing its 2015 motor- cycles, plus the newest collection of Genuine Harley-Davidson Parts and Accessories. "We're looking forward to exhibiting at AIMExpo and hosting official Harley demo rides," said Anne Deli, owner of Orlando Har- ley-Davidson. "With three dealerships and four retail stores in the greater Orlando/Kissimmee area, it was important to us to take advantage of the AIMExpo platform to further connect with our existing and new customers. Harley- Davidson's strategic vision is to expand its reach to new riders, and AIMExpo enables us to help achieve that goal. Hosting the Motor Company's demo event at AIM- Expo makes perfect business sense for both us and the Har- ley brand." "The addition of Orlando Har- ley-Davidson and the Har- ley-Davidson Demo Fleet is significant to the continued growth of AIMExpo as we rec- ognize the vital role the V-twin segment plays in the vibrancy of the industry," said Cinnamon Kernes, s h o w d i r e c t o r . "Presenting Har- ley-Davidson products at the show has been a prior- i t y f o r u s , so welcom- i n g O r l a n d o H a r l e y - D a v i d s o n and the demo fleet is a key milestone in the continuing progression of AIMExpo." The inclusion of Orlando Harley-Davidson and the Harley- Davidson Demo Fleet is an example of how the industry continues to embrace the AIM- Expo model. Further evidence is the AMA Motorcycle Hall of Fame Induction Cer- emony, which will recognize current Hall of Famer Willie G. Davidson, grandson of Harley-Davidson founder William A. David- son, as an AMA Hall of Fame Legend. The well-known "Willie G." is a third generation member of the Harley-Davidson empire and is responsible for many of the innova- tive designs that ushered in the brand's new era of success. The public is welcome at the induction ceremony scheduled for Friday, Oct. 17 at 8 p.m. with a VIP cocktail recep- tion preceding the ceremony at 6 p.m. PSB achieve that goal. Hosting the Motor Company's demo event at AIM- Expo makes perfect business sense for both us and the Har- "The addition of Orlando Har- ley-Davidson and the Har- ley-Davidson Demo Fleet is significant to the continued growth of AIMExpo as we rec- ognize the vital role the V-twin segment plays in the vibrancy of the industry," said Cinnamon Kernes, s h o w d i r e c t o r . "Presenting Har- ley-Davidson products at the show has been a prior- i t y f o r u s , so welcom- i n g O r l a n d o H a r l e y - D a v i d s o n and the demo fleet is a key milestone in the continuing progression of AIMExpo." The inclusion of Orlando Harley-Davidson and the Harley- Harley-Davidson demo fleet headed to AIMExpo