Issue link: https://read.dmtmag.com/i/410960
4 • October 6, 2014 • Powersports Business NEWS www.PowersportsBusiness.com www.powersportsbusiness.com Editorial and Sales: 763.383.4400 Subscriber Service: 847.763.9565 EDITOR IN CHIEF: Dave McMahon 763/383-4411 (dmcmahon@powersportsbusiness.com) MANAGING EDITOR: Liz Keener 763/383-4413 (lkeener@powersportsbusiness.com) DIGITAL SOLUTIONS MANAGER: Christopher Gerber DIGITAL PRODUCTION EDITOR: Heather Brown SENIOR ART DIRECTOR: Dodi Vessels ASSOCIATE ART DIRECTOR: Andrea Schneider PRODUCTION MANAGER: Angela Schmieg PRODUCTION DIRECTOR: Cherri Perschmann NATIONAL SALES DIRECTOR Allison Gruhn 763/383-4467 (agruhn@powersportsbusiness.com) NATIONAL ACCOUNT MANAGER Mark Rosacker 763/383-4433 (mrosacker@snowgoer.com) NATIONAL ACCOUNT MANAGER David J. Voll 763/383-4421 (dvoll@ridermagazine.com) ADVERTISING SALES REPRESENTATIVE: Barbara Reynolds 603/588-2086 (breynolds@powersportsbusiness.com) CEO: Marion Minor SR. VICE PRESIDENT/FINANCE & OPERATIONS: Gerald Winkel SR. VICE PRESIDENT/MARKET DEVELOPMENT: Joanne Juda-Prainito VICE PRESIDENT/POWERSPORTS, MARINE, BEVERAGE: Amy Collins AUDIENCE DEVELOPMENT MANAGER: Tim Morgan MARKETING SPECIALIST: Geoff Christ SENIOR SALES ADMINISTRATOR: Bernadette Wohlman CONTRIBUTORS: COLUMNISTS: Brian Gallmeier, Steve Dodds, Neil Pascale, Sam Dantzler, Chris Clovis CONTRIBUTING WRITERS: Lisa Pelissier DEALER ADVISORY BOARD: Hooksett Kawasaki-Polaris, Jim Whalley; Hacker's Yamaha & Honda, Rick Hacker; Honda/Polaris of Lubbock, Morris Baker; All Action Water Sports, Ray Leps POWERSPORTS BUSINESS (ISSN #1522-7944) is published 15 times per year – monthly except twice in May and December, the Market Data Book in September – by EPG Media, LLC, 3300 Fernbrook Lane N #200, Plymouth, MN 55447. Periodicals postage paid at St. Paul, MN and additional mailing offices. SUBSCRIPTION INFORMATION: Free to qualified members of the motorcycle, all-terrain vehicle, snowmobile and personal watercraft industries. Annual subscription rate is $56 per year for U.S residents, $76 for Canadian residents and $96 for residents in other countries. All paid subscriptions must be paid in advance and in U.S. funds only. POSTMASTER: Send address changes to Powersports Business, P.O. Box 2123, Skokie, IL 60076-7823. CUSTOMER SERVICE: Visit www.PowersportsBusiness.com, email PowersportsBusiness@halldata.com, call (847) 763-9565, fax (847) 763-9569 or write to Powersports Business, PO Box 2123, Skokie, IL 60076-7823. CANADIAN RETURN ADDRESS: EPG Media, LLC, 4960-2 Walker Road, Windsor, Ontario N9A 6J3. Publication Sales Agreement #40012332. EDITORIAL: All manuscripts, materials, photographs and artwork submitted are at mailer's risk and must include self-addressed envelope with sufficient postage for return. Send editorial materials to EPG Media, LLC, 3300 Fernbrook Lane N, Suite 200, Minneapolis, MN 55447, 763/383-4400. No responsibility will be assumed for unsolicited materials. Powersports Business is a registered trademark of EPG Media, LLC. Copyright 2014 by EPG Media, LLC. All rights reserved. Reproduction in whole or part is prohibited unless expressly authorized by publisher. REPRINTS: For more information on e-prints or reprints from Powersports Business, contact Bernadette Wohlman, 763/383-4400 x2464. Printed in U.S.A. national sales manager for Parts Unlimited. "The feedback from the exhibiting vendors and attending dealers was very positive. Our sales reps were enthusiastic the entire week, and the vendors picked up on that. The vendors were impressed with the time the reps invested in learning about their products." The ongoing success of the regional show- cases will land the 2015 events in new and existing venues. "Our two regional showcases last year in Atlanta and King of Prussia [Pa.] were well attended, and we're very pleased with the results of those shows. The reps and dealers kept asking us if we could host something simi- lar to NVP in their back yard, and that's what we are accomplishing with these events." The Madison NVP is always a chance for parent company LeMans Corp. to show off its brands on its home turf, just up the road from its headquarters in Janesville, Wis. Dealers once again made a point to pack the exhibit hall. "We were happy with this year's dealer atten- dance, and we're already looking forward to more success with these shows in 2015," Lopez said. BRAND UPGRADE Dealers and reps alike learned of the renewed emphasis being placed on a pair of house brands. Parts Unlimited sales reps that we spoke to were pleased to learn that Brad Kruckenberg, director of the Moose product line, will add Z1R and Arctiva to his lineup. The Moose line of hard parts and apparel is known for its quality and for being competitively priced, while put- ting together an impressive output of new prod- ucts. Dealers can expect to see an increased level of service from Z1R and Arctiva under Krucken- berg's direction, reps were quick to note. Dealer-favorite ICON 1000, meanwhile, showed two new jackets, the men's Hood and the Fairlady for women. Both feature a select grain leather chassis and premium detailing, along with D30 armoring. Dealer apparel lines also got a boost from the Prep and Fairlady gloves, along with the Prep and Eastside boots. ICON Motorsports' Fall collection offered its new elite performance Hypersport Collec- tion. Comprised of ICON's "Attack" fit, Track- Spec leather, integrated TPU shoulder and elbow caps, TechMesh ventilation panels and comfort molded neoprene cuffs and collar, the Hypersport Prime construction was a hit with dealers. The Hypersport line features gauntlet and short gloves, pants and two jackets. PARTS NVP CONTINUED FROM COVER See Parts NVP, Page 6 2014 PARTS UNLIMITED/DRAG SPECIALTIES NATIONAL VENDOR PRESENTATION