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36 • May 4, 2015 • Powersports Business MOTORCYCLE www.PowersportsBusiness.com Lynnwood Motoplex gives state of Washington sixth point for BMW BMW Motorrad USA has further expanded its brand in the Pacific Northwest with the addition of BMW Motorcycles of Lynnwood in the state of Washington. The new BMW motorcycle deal- ership, located at 17900 Hwy. 99 (also home of Lynnwood Motoplex), offers a complete line of BMW motorcycles, parts, accessories, apparel and service capabilities in an exclusive new 2,800-square-foot retail showroom. "We've had our eye on BMW for quite some time, and finally, we have the opportunity to do the brand proud and take our business to the next level," said Jim Powers Jr., whose family has owned and operated the thriving power- sports retailer north of Seattle for more than 40 years, selling new and used boats, ATVs, side-by-sides, personal watercraft, snowmo- biles and a full range of motorcycles, active apparel, parts and accessories. Lynwood Moto- plex also carries Yamaha, Victory, Sea-Doo, Kawasaki, Polaris, Indian and KTM. "BMW's diverse range of motorcycles will generate crossover business with our existing customers as well as attract new customers, who are loyal to the brand," added Powers, whose father Jim Sr. established his first motor- cycle dealership in 1970, following a profes- sional hockey career with the Seattle Totems and the Vancouver Canucks. Although Jim Sr. is a regular fixture in the dealership, day-to-day operations are handled by his children Jim Jr., Garret and Janice, who carry on the family's commitment to both hockey and horsepower. To help make BMW Motorcycles of Lyn- nwood a success, Jim Powers Jr. has assembled a team of operations, sales and service associ- ates with extensive riding expertise, industry experience and a history with the BMW brand. The staff includes a master-certified BMW tech- nician who taught at the Motorcycle Mechanics Institute in Arizona. "The Powers family has built a great founda- tion for the BMW brand to thrive, and we are delighted to welcome them to our dealer net- work," said Lou Provato, dealer development manager for BMW Motorrad USA. The BMW motorcycle dealer network has now reached 147. PSB BMW Motorrad adds Washington dealership BMW Motorcycles of Lynnwood, north of Seattle, is added to the Powers family's Lynnwood Motoplex store that sells Indian, Kawasaki, KTM, Polaris, Sea-Doo, Slingshot, Victory, Yamaha and Tige boats. DIGEST CONTINUED FROM PAGE 35 MALCOLM SMITH RACING UNVEILS MAX AIR JERSEY, PANTS MSR unveiled its 2015 MAX AIR jersey and pants. The pants retail for $119.95; the jer- sey is $34.95. "The MSR MAX AIR line is our light- est and most ventilated riding gear," MSR brand manager Nick McBride said. "Pro- longed extreme heat degrades your physical and men- tal capabilities. … Stay cooler, longer, with MAX AIR." Ventilated poly- mesh panels in the pants offer maximum airflow without sacrificing any protec- tion. Stretch-mesh in the crotch further enhances the flow of air without inhibit- ing the rider's range of motion. "Triple stitching combined with heavy denier fabric in saddle area makes this one of our most durable pants," McBride said. Embossed leather knee panels provide for added wear and burn resistance. PSB MSR unveiled its 2015 MAX AIR jersey and paints.