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Ingles Performance, Inc., Phoenix, NY Island Park Adventures LLC, Island Park, ID Johnny K's Powersports, Burbank, OH Kurtz Kawasaki & Ski-Doo, Watsontown, PA Lanteigne Sports, Caraquet, NB Leaders RPM, Kalamazoo, MI Lemiuex Garage, Inc., Colebrook, NH Lockhart's Odyssey, Courtland, ON Martin Motor Sports, Edmonton, AB Notre-Dame Agencies Ltd Lewisporte, Lewisporte, NL Performance N.C. Inc.-St-German de Grantham, St-Germain de Grantham, QC Polar Tech, Yellowknife, NT Powersports Regina Ltd., White City, SK Progressive Motorsports, Inc., Hudson Falls, NY Ray's Sport & Cycle, Grand Rapids, MN Rice Honda Suzuki, Rapid City, SD Rob's Performance Motorsports, Johnson Creek, WI* RPM Motorsports, Littleton, CO RTR Performance Inc., Kamloops, BC SK Northwest, Inc, Portland, OR Smith Marine, Doylestown, PA Sports D.R.C., Alma, QC St. Boni Motor Sports, St. Bonifacius, MN Tom's Snowmobile & Service, Sierra City, CA Weller Recreation, Inc., Kamas, UT * — 2015 and 2016 U.S. Ski-Doo Dealer of the Year PSB 42 • June 13, 2016 • Powersports Business SNOWMOBILE www.PowersportsBusiness.com SKI-DOO CONTINUED FROM PAGE 40 Jeff Nielsen from Nielsen Enterprises in Lake Villa, Ill., was a featured dealer on the video board at the Ski-Doo dealer meeting. Dealers jockeyed for position to get photos of the new sleds for their dealership social media outlets. Baxter, Minn.-based Red Plate Media announced it has rebranded its snowmo- bile racing platform, SnoX365, to be more inclusive of a broader range of powersports competition and lifestyle coverage. RideX365 will continue to be the snow- mobile industry's go-to source for all things racing, however, by branching out to include more motorcycle, side-by-side and off-road coverage, the brand will be able to deliver greater content to a larger audience, 12 months out of the year. "Anyone who know me knows that I have a passion for dirt bikes and moun- tain bikes," company president Gary Walton said. "But it has proven time and again in the crossover features we have done with SnoX365 that a large percentage of the athletes and fans that makeup our demographic, feel the same way about motorcycles, side-by-sides and powersports in general. "This certainly does not mean that we are going to try to be all things to all people. Snowmobile racing will always be the core of what we do, but a regular spotlight on other forms of racing and adventure riding, often involving snowmobile athletes, will only add value to our followers, partici- pants and advertisers." In addition to the RideX365.com web- site, Red Plate Media produces a digital magazine five times annually, the FLIGHT 365 photo annual and a year-round pod- cast available on iTunes. TIMKEN SPONSORS NHRA ULTIMAX PRO STOCK SNOWMOBILE SERIES North Canton, Ohio-based Timken Com- pany, manufacturer of Ultimax belts, is the official sponsor of the 2016 NHRA Northeast Division Pro Stock Snowmo- bile Series. The renewed partnership is a result of the continued success and growth of the series. PSB DIGEST SnoX365 gets a makeover