Issue link: http://read.dmtmag.com/i/687402
AFTERMARKET Jeffery Boaz has been named brand manager for FirstGear effective immediately. The industry veteran has been tasked with revital- izing the venerated brand and appealing to entirely new market niches. "There was a point in time when FirstGear was known industry-wide as the leader in technical innovation, superior functionality and cutting edge designs for both leathers and textile motorcycle wear," Boaz said. "Even the marketing campaign resonated throughout the industry as we all know every great ride starts in FirstGear." In his new role, Boaz will coordinate and direct the creative design, product design, development and execution for the First- Gear brand. "Having experience at every level of the industry from the dealership ranks to the OEM level, Jeffery is uniquely qualified to click the brand up a couple of gears!" said Phil Davy, senior director, Apparel Brands at Tucker Rocky/Biker's Choice. "Jeffery will be developing concepts for product design and inventions; handling media and advertising, establishing brand identity, overseeing packaging, web design and event activations." Boaz is an accomplished professional with more than 25 years of experience in sales, marketing and brand management. His diverse dealership background started with stints at Dudley Perkins Harley- Davidson in California's Bay Area and Motoprimo in Minneapolis. He has worked the counter, been a mar- keting manager, merchandising and training manager at the dealership level. He was also an area sales manager for Triumph Motorcy- cles America, where he managed four states with 37 dealerships in Illinois, Iowa, Minne- sota and Wisconsin. During the past decade, Boaz has devel- oped and brought dozens of products to market from hard parts to soft goods includ- ing technical riding apparel and helmets. He was Helmet/Apparel product director for Fulmer, where he developed 12 new models and graphic updates for spring launch in less than seven months. More recently he was the Powersports Division manager for Venture Heat and Southwest regional manager for Schuberth North America. He will now be based out of the AMP Factory (ANSR, MSR, ProTaper) facility in Irvine, Calif. "I am really looking forward to the wild ride ahead," Boaz said. "The combination of a legacy brand with the technological innova- tions we have on tap will be unbeatable! Great rides really do begin in FirstGear!" ZOX HELMETS GETS REDESIGNED WEBSITE Zox Helmets has launched its new, easy-to- navigate and redesigned website. Zox, a house brand at MTA Distributing, offers helmets for the street (full face, modu- lar, dual sport and open face), dirt (motocross and open face) and snowmobile (modular, full face and open face) markets. DRAG SPECIALTIES NAMES GIVENS SOUTHEAST SALES REP Drag Specialties has named Josh Givens its sales rep for the South- east Region, including western Florida. Givens is a graduate of the University of South Alabama and has been the parts manager for Harley-Davidson deal- erships. His current ride is a 1969 Shovelhead. YUASA ANNOUNCES MAP POLICY TO ENHANCE 'PREMIUM IMAGE' Yuasa Battery Inc. has announced that effective June 1, the company will imple- ment a minimum advertised price (MAP) policy that designates the minimum price at which covered Yuasa brand products are to be advertised by dealers. The policy also provides additional guidance with regard to approved advertising. "The purpose of this new policy is to maintain and continue to enhance the pre- mium image of the Yuasa product line," said Darrell Wilson, vice president, Sales of Yuasa Battery Inc. The Yuasa MAP policy applies to all products on Yuasa's MAP product price list. Yuasa dealers advertising covered products must comply with the Yuasa MAP policy. If a dealership fails to do so, it may be subject to a schedule of penalties, which will be imposed at the sole and absolute discretion of Yuasa. PSB DIGEST 46 • June 13, 2016 • Powersports Business www.PowersportsBusiness.com PRESENTS FIRST EVER OCT. 19, 2016 AT GIE+EXPO REGISTER AT WWW.GIE-EXPO.COM OCT. 19 - 21, 2016 Kentucky Expo Center, Louisville, Kentucky Wednesday, Oct 19, from 3-7p.m. You are invited to a special Sneak Peek Reception on the show floor. For more information, contact 800-558-8767 750 exhibits – indoors & out – featuring outdoor power equipment; lawn & garden products; light construction, landscape & hardscape equipment; UTVs & off-season options Mark Mooney Principal, Mark Mooney Powersports Consulting Jason Dorsey The Gen Y Guy ® He has been featured on 60 Minutes, 20/20, The Today Show and dozens more. ■ Using processes to guide — not control — UTV sales at your dealership ■ How merchandising UTVs on your showroom floor properly can grow your parts and accessory sales ■ Following the UTV profit tree from sales to service ■ Roundtable with UTV manufacturers and industry leaders that features an inside look at the UTV market ■ Selling across generations: specific actions that drive sales with each generation Ty Bello Dave McMahon Ty Bello Jennifer Robison KEYNOTE SPEAKER UTV TRAINING EXPERTS 08116S Boaz named FirstGear brand manager; brings vast experience JOSH GIVENS A newly redesigned Zox Helmets website has been launched by MTA Distributing.