Issue link: http://read.dmtmag.com/i/687402
www.PowersportsBusiness.com NEWS Powersports Business • June 13, 2016 • 9 Demand for F&I solutions spurs additions to team Dallas-based EFG Companies, the innovator behind the award-winning Hyundai Assur- ance program, announced in May that it is augmenting its powersports product portfolio and field team professionals in response to significant demand within the market for the company's unique F&I engagement model. "What we've found is that powersports dealers feel underserved in the F&I space and are lacking in the training, compliance and technology support from their current providers," said John Pappanastos, president and CEO, EFG Companies. "We are actively growing our product suite and professional account service team to accommodate this market demand." EFG is launching a new Motorcycle Pre- paid Maintenance program, designed to cul- tivate customer loyalty and attain a larger, long-term margin on repeat business in both sales and the ser- vice drive. Dealerships using this program have the opportunity to pro- vide substantial value t o t h e i r c u s t o m e r s , leading to upsell oppor- tunities in the service department and repeat sales in the showroom. Three terms are avail- able, with coverage for up to 37 months, or nine services. Claims are electronically filed and are often paid in full before the service is complete. This is the latest in EFG's pow- ersports portfolio, which includes its award- winning certified pre-owned program, vehicle service contract, tire and wheel protection, roadside assistance, guaranteed asset protec- tion and the award-winning WALKAWAY for Motorcycle Dealers. "Typical pre-paid maintenance plans require customers to maintain a strict main- tenance schedule based on pre-set mileage intervals. If a customer does not have the maintenance performed during the mileage interval, they lose the benefit," said Glenice Wilder, vice president of Powersports, EFG Companies. "With EFG's Motorcycle Pre-paid Maintenance, customers are not required to maintain any such schedule, and their services can be utilized at any time. We view this as one of the product's biggest differentiators as it provides enhanced protection for custom- ers, preventing them from forfeiting services because they were unable to make schedule their service within a certain mileage." To support the strong market demand for EFG's services, the company is expanding its powersports field team with two new profes- sionals, Mitch Mayberry and Zachary Boger. With more than 25 years of experience in the powersports industry, Mayberry will oversee client accounts, addressing perfor- mance trends, conducting quarterly reviews and cultivating revenue growth opportuni- ties for EFG's clients. In this role, he will also manage, train and assist dealer personnel to facilitate maximum productivity, while also managing compliance initiatives. Mayberry was most recently the general manager for Big Tex Indian in Denton, Texas. Boger will use his in-depth business devel- opment, sales and marketing background to deliver aggressive action plans to change the face of powersports dealer F&I performance. This will include comprehensive competi- tive research, strategic benchmarking against dealership performance goals and extensive business development assessments. PSB EFG Companies expanding powersports group GLENICE WILDER Left: EFG Companies touts its industry successes in both powersports and auto as its awards adorn its office walls in Dallas. Right: Roadside assistance, pre-owned protec- tion, tire and wheel protection and GAP protection are among the original F&I products offered by EFG Companies. A new pre-paid maintenance program for motorcycles is being launched.