Issue link: http://read.dmtmag.com/i/772602
Sportsman Country led by execs from both brands Powersports Business has learned that Mas- simo Motor Sports, LLC and Bennche, LLC, two Texas-based powersports companies, announced a new strategic joint venture that will strengthen both brands and greatly ben- efit both customer bases through enhanced operations. Massimo and Bennche come from similar humble origins and share the same goal: to better serve their dealers and customers. To achieve this goal a new entity has been created called Sportsman Country, LLC. The driving forces behind this venture are highly complementary business values, prod- uct offerings and expertise from the two com- panies. The joint venture brings together two of the nation's premier powersports brands. Over the years Bennche has built an expan- sive dealer network across the nation; they maintain and support this network through a comprehensive support package and strong marketing. Massimo dealers will benefit from this increased support and expertise. Mas- simo's strengths in both sourcing and quality production will, in turn, help Bennche dealers via increased customer base and added dealer- ship revenues. In addition, Massimo will now be able to focus more on new UTV product development and manufacturing efficiencies, ultimately sup- plying the world with quality manufactured side-by-sides that are 100 percent Texas-based. All Massimo and Bennche dealers will be unaf- fected by the transition, and dealers can con- tinue to use credits as they did prior to the transaction. The joint venture will manage both brands and dealer networks under the same staff and representatives already familiar to them. "The synergies of this new partnership were obvious for many reasons," said David Shan, founder and CEO of Massimo. "The economies of scale and scope advantage both companies and the two organizations complement each other perfectly in terms of gap filling." "Massimo's growth over the past few years has been impressive," said Johnny Tai, founder and CEO of Bennche. "With Massimo's sourcing capabilities and its 325,000-square-foot, state-of-the-art manu- facturing facility, we can benefit from each other's strengths to create an unparalleled experience for our dealers and customers." Following the execution of the joint venture, Sportsman Country will continue growing the Massimo and Bennche brands based on the respect and appreciation for all current dealers. Shan will serve as chairman of Sportsman Country, with Tai as president and CEO of Sportsman Country. PSB Massimo, Bennche form UTV joint venture www.PowersportsBusiness.com ATV/UTV Powersports Business • January 23, 2017 • 19 Rustler UTV to be teased at World Ag Expo in February New Holland Agriculture and Textron Special- ized Vehicles Inc., a Textron Inc. (NYSE: TXT) company, have teamed up to develop a new Rustler model for dealers and farmers avail- able in 2017. The collaboration combines the expertise of the well-known agriculture brand with Textron Specialized Vehicles' more than 60 years of vehicle manufacturing experience to deliver a high-performance utility vehicle to the market. "This collaboration gives us a unique oppor- tunity to bring the highest-quality product to our customers," said Todd DeBock, New Holland's Under 60 hp Tractors marketing manager. "We want to ensure our customers receive the best product for use in agricultural applications and beyond in order to appeal to a broader customer base. We listened to feed- back and are working with Textron Specialized Vehicles to release a brand new product that aligns with the needs and wants of our dealers and customers." Textron Specialized Vehicles focused on the key areas of power, payload and performance to develop a high-quality product that both serves as an ag vehicle and appeals to others beyond an ag capacity, including rural lifesty- lers, hunters and ranchers. "We designed this utility vehicle with an unmatched suspension system to withstand the payload and rigor of heavy-duty farm chores, but also equipped it with a superior powertrain and performance features to create a vehicle that can play just as hard as it works," said Raven Honsaker, Textron Specialized Vehicles' director of product strategy for Com- mercial Business. New Holland will tease its first Textron Specialized Vehicles-produced New Holland Rustler 850 at World Ag Expo and the National Farm Machinery Show in February, just weeks before its initial United States and Canadian launch. Additional product release information will be shared in early 2017. PSB New Holland, Textron to launch new side-by-side