Issue link: https://read.dmtmag.com/i/719034
FOCUS PSB Snow 20 • September 6, 2016 • Powersports Business www.PowersportsBusiness.com Models included in this measure have been derived from VIN decoding. Models that have not been defined by the manufacturer in the VIN number do not appear in this report. 1 Polaris 800 PRO RMK 155 2 Ski-Doo RENEGADE ADRENALINE 3 Polaris 800 PRO RMK 163 4 Ski-Doo RENEGADE BACKCOUNTRY 5 Ski-Doo SUMMIT SP 800R 154 E 6 Ski-Doo SUMMIT X 800R 163 ET 7 Ski-Doo SUMMIT X 800R 154 ET 8 Polaris 600 SWITCHBACK ASSAU 9 Ski-Doo MXZ TNT 800R ETEC 10 Polaris 800 SWITCHBACK PRO-S Make Model TOP-SELLING MODELS FY11-FY16 PERCENT OF NEW UNITS SOLD WITH TRADE AND AVERAGE TRADE ALLOWANCE JULY 2014-JUNE 2016 11,476 11,985 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 11,000 12,000 13,000 2015 2016 Average Trade Allowance: $5,002.92 Average Trade Allowance: $4,878.38 Units Sold COUNT OF UNIT SALES BY STATE/PROVINCE 2012 and 2016 204 2,969 729 382 1,311 7 107 250 95 429 186 2,703 392 1,010 144 72 317 1 1,179 20 959 223 193 516 2,320 3,273 631 283 336 15 404 1,678 168 1 90 777 51 801 176 1,587 595 205 969 0 16 258 19 345 107 681 154 629 44 174 199 1 257 8 329 157 164 571 1,752 1,403 327 162 126 45 271 1,451 195 1 85 632 63 437 0 500 1000 1500 2000 2500 3000 3500 WY WI WA VT UT TX SK SD PE PA OR ON OH NY NV NT NS NM NL NJ NH ND NB MT MN MI ME MB MA IN IL ID IA FL CT CO CA BC AK AB 2012 2016 USA & Canada 1,945 1,668 1,381 1,494 TOP TRADE UNITS BY SEGMENT 0.27% 0.29% 0.40% 0.50% 0.63% 1.64% 5.32% 6.59% 7.52% 8.21% 0.22% 0.39% 0.51% 0.70% 0.76% 1.98% 5.84% 6.10% 8.74% 9.40% 0.21% 0.47% 0.38% 0.70% 0.65% 1.80% 5.58% 5.92% 8.79% 9.43% 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% MOTOCROSS UTILITY CRUISER SPORT MULTI PURPOSE TOURING PERFORMANCE NON SPECIFIC TRAIL MOUNTAIN MOTOCROSS UTILITY CRUISER SPORT MULTI PURPOSE TOURING PERFORMANCE NON SPECIFIC TRAIL MOUNTAIN MOTOCROSS UTILITY CRUISER SPORT MULTI PURPOSE TOURING PERFORMANCE NON SPECIFIC TRAIL MOUNTAIN 2014 2015 2016 Current Year 39% Future Year 48% Non-Current Year 13% CANADA: CURRENT, NON-CURRENT AND FUTURE YEAR NEW UNIT SALES JANUARY 2011-JUNE 2016 U.S.: CURRENT, NON-CURRENT AND FUTURE YEAR NEW UNIT SALES JANUARY 2011-JUNE 2016 Current Year 43% Future Year 44% Non-Current Year 13% SEASONAL SALES AND CHANGES IN NORTH AMERICA SNOW PEAK Time frame evaluated — Jan. 1, 2011-June 30, 2016 0B 50B 100B 150B 200B 250B 300B 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 Jan 2011 Feb 2011 Mar 2011 Apr 2011 May 2011 Jun 2011 Jul 2011 Aug 2011 Sep 2011 Oct 2011 Nov 2011 Dec 2011 Jan 2012 Feb 2012 Mar 2012 Apr 2012 May 2012 Jun 2012 Jul 2012 Aug 2012 Sep 2012 Oct 2012 Nov 2012 Dec 2012 Jan 2013 Feb 2013 Mar 2013 Apr 2013 May 2013 Jun 2013 Jul 2013 Aug 2013 Sep 2013 Oct 2013 Nov 2013 Dec 2013 Jan 2014 Feb 2014 Mar 2014 Apr 2014 May 2014 Jun 2014 Jul 2014 Aug 2014 Sep 2014 Oct 2014 Nov 2014 Dec 2014 Jan 2015 Feb 2015 Mar 2015 Apr 2015 May 2015 Jun 2015 Jul 2015 Aug 2015 Sep 2015 Oct 2015 Nov 2015 Dec 2015 Jan 2016 Feb 2016 Mar 2016 Apr 2016 May 2016 Jun 2016 Count of Unit Sold VIN North American Sq. Ft. of Snow Out of Season In Season Sq. Ft. Snow Source: CDK Global Recreation Michigan has sold the most snowmobiles this year, according to a CDK Global Recreation study provided to Powersports Business. Fiscal years in the study include sales from July-June. Though it's not surprising that the Midwest state led all U.S. states and Canadian provinces for CDK Global's Lightspeed DMS-using deal- ers, Michigan was actually fifth in 2012. Neigh- boring Wisconsin maintained a steady second place in both years. Ontario was the top-selling Canadian prov- ince in 2016, with Alberta coming in second for Canada and seventh among all states and provinces. However, in 2012, Alberta was tops, with Ontario coming in second as far as sales in Canadian provinces. Minnesota was the top snowmobile seller in 2012, and though its unit sales were higher in 2016, it fell to fourth on the list on the list of dealerships that use the Lightspeed DMS. TRADES The top three types of units traded on new snowmobiles (all types) have remained con- stant for the last three seasons. Those catego- ries are: mountain snowmobiles, consistently at 8-9.5 percent of trades; trail sleds from 7.5-8.8 percent; and non-specific snowmobiles at about 6 percent. It is surprising and notable that the order of trade types have remained identical in all three fiscal years. The percentage of units sold with a trade dropped from 20 percent in FY15 to 18 percent in FY16. The average trade allowance also dropped year-to-year, from $5,003 in '15 to $4,880 in 2016. SEASONALITY A strong correlation between snowpack and unit sales can be seen here. It is interesting to note that even as snowpack continues, early Michigan leads the charge in snowmobile sales See CDK, Page 22