Issue link: https://read.dmtmag.com/i/719034
www.PowersportsBusiness.com NEWS Powersports Business • September 6, 2016 • 7 Dungey's second-in-a-row AMA Supercross Championship in the 450 class in May. "We like to focus one step at a time, so we didn't really spend a lot of time reflecting on how great it was, just what's the next step, what do we need to do to improve the bike, what do we need to do to improve our infra- structure," Burleson said. He added, "I can't say that I've ever stepped back and wondered, 'How great is this?' It's a lot more like, OK, when Roger De Coster says, 'I need X,' we've got to find a way to get him X." Although, the hard work is paying off. Dungey's 2016 Supercross championship was his third overall, and he took nine wins during the season. And Burleson is quick to point out the success of the entire KTM factory team, as races such as Round 8 in Atlanta led to KTM riders taking four out of the top five spots. Marvin Musquin finished seventh in the stand- ings during his first year of 450SX competition. Eleven races into the Lucas Oil Motocross Championship, Musquin was sitting third in points. (Dungey has been out of action since the June 4 race at Thunder Valley.) NOW AND INTO THE FUTURE A variety of bikes have been performing well for KTM retail sales as of late. "If we talk about 2015 and maybe the first quarter [of 2016], the biggest growth segment for us is still street and the introduction of our 390 line. Our adventure line is doing really, really well," Burleson reported. The 1290 Super Adventure R is the top- searched model on the OEM's website, he said. But the motocross line is also selling well. For 2016, a new generation of motocross bikes were introduced, and in June, an all-new 2017 250 SX model was released. To introduce new bikes and plans for the future, KTM recently hosted a dealer show in Montreal, its first in Canada. About 1,000 people attended the mid-June event. KTM is also in the midst of some future facility plans, as the OEM is building a test track at its Murrieta headquarters to offer more track time and access to employees and race teams that need to test bikes. Plans are also to move the headquarters to another location nearby within the next two years, so each brand can be better integrated into the whole group, while standing on its own as well. Currently, Husqvarna and eight employees of the KISKA design agency are housed in one large building; KTM is in the neighboring building; the dealer training facil- ity is across the cul-de-sac from the KTM build- ing, and WP is in a portion of a building at the end of the cul-de-sac. A new all-in-one campus would bring the facilities closer together for easier collaboration. PSB KTM CONTINUED FROM PAGE 6 In mid-June, KTM was preparing media demo bikes for distribution. KTM's PG&A has been in growth mode for the past six years.