Issue link: https://read.dmtmag.com/i/719034
www.PowersportsBusiness.com MOTORCYCLE Powersports Business •September 6, 2016 • 39 ship a trial run of the RT50 models to the U.S. "We did the sample run and saw how it did, and it sold like crazy," Jackrel reported. In fact, he said the first shipment sold out in just a matter of days. It was then that Jackrel knew he had a hit on his hands, and he ordered more RT50s to be shipped in from Taiwan. The first big shipments came in April and May, and they quickly sold out as well. "Now that it's a product that's moving for us, we're bringing them in non-stop," Jackrel reported. Dealers appreciate that they're easy to work on, as the RT50 doesn't have the plastic body pieces that a typical scooter has. Although, Jackrel said the air-cooled, two-stroke JT-50 engine needs no valve adjustments, and it's easy to maintain. But the units are also selling at retail at an impressive rate, with one dealer reporting he sold one before it was even all the way off the delivery truck. "The dealers are just loving them, as they're selling so fast," Jackrel said. The Adly RT50 comes in three color options — black, yellow or burgundy, with burgundy being the most popular. Each unit comes with two years of complimentary roadside assistance and a two-year unlimited mileage warranty. The Adly RT50 retails for $1,699. PSB ADLY CONTINUED FROM PAGE 38 You own a dealership, and you have stocked it with what you believe will sell in your area. You are located in the Dallas market in which there were 20,685 powersports vehicles sold in 2015. In a perfect world, you should be able to come in, turn on your lights and the sign for your dealership, and the customers will come flooding into your dealership. As we all know, it is not that easy; it all revolves around the four "Ps" of marketing — prod- uct, price, place and promotion. In stocking your dealership, you should have reviewed the product mix — what percentage of my inventory should I stock for standard, touring and sport bikes. On the ATV side, should we stock more traditional quads or UTVs? Are scooters something that we should stock in our store? The next item is price point. You stocked a large group of high-end products last year, but you had to discount them to get rid of them last year. So what do I do this year? The OEM rep came in and gave you a great deal on the UTVs that had a small displace- ment. All the customers that walked in the door were looking for large displacement. The point that I am making is that you took a shot in the dark on how to solve the product and price point. You might have heard that a certain product is hot, based on national advertising, but there is no guar- antee that this will work in your market. All markets are different, and you should stock what sells in your market in order to improve turns. When investigating the retail registration of powersports products, you are provided with the answers to the above question. You can also find answers to placement. Again we are looking at the Dallas market with 20,685 powersports products placed in the market in 2015. If we focus in on the top 20 zip codes, Understanding your dealership's Hot Spots TOM WALWORTH & SCOTT STROPKAI STATISTICALLY SPEAKING See Hot Spots, Page 47 PSB managing editor Liz Keener took an Adly RT50 from Bintelli Scooters on a demo ride for a few weeks in late May and early June.