Issue link: https://read.dmtmag.com/i/730410
12 • October 3, 2016 • Powersports Business NEWS www.PowersportsBusiness.com consumers alike," said Jamie Cheek, Cardo's VP of sales for North America. "He is an all-in kind of guy, a genuine rider and an experi- enced professional who will surely be of great value for both Cardo and our channel partners." BIG NUMBERS FOR RIDE EVENT Kearney Powersports in Nebraska reports a highly successful 2016 Make A Wish Roll N Ride. A total of 280 motorcycles and 381 people raised $16,500 for Make a Wish. DEL AMO ADDS SUZUKI Del Amo Motorsports of Orange County, a 2015 Powersports Business Power 50 dealer, has added Suzuki to its lineup of brands. A welcome celebration was held over Labor Day weekend, with a GSX-R600 giveaway as part of the festivities. SCUDERIA WEST HOSTS LADIES NIGHT Scuderia West in San Francisco hosted its annual Ladies Night with an event centered on motorcycling and cold weather. The event was set for Sept. 22. Presentations were from AMA racer Elena Myers, and Arai helmet rep and former AFM racer Leigh Anderson. Also, Heidi Lypps from Riders Recycle discussed moto-touring and winter maintenance. The dealership offered double bonus points on any purchases made during the event, allowing for up to 20 percent discounts on some items. EAGLERIDER HIRES PR AGENCY JMPR Public Relations has announced that it has been named public relations agency of record for EagleRider, the world's largest motorcycle tourism company. JMPR was selected because of the agen- cy's extensive relevant experience in the travel, lifestyle and transportation indus- tries, as well as its relationships with indus- try and consumer decision makers. JMPR will be responsible for helping to drive awareness of EagleRider tour and rental offerings through traditional and social media campaigns to further engage the brands' motorcycle enthusiast and unique travel seeking audiences. "Our goal is to empower enthusiasts and first-time riders to embrace the freedom of the open road, and we look forward to working with JMPR to drive even more awareness of what makes our brand revolutionary to the industry," said Chris McIntyre, CEO and founder of EagleRider. "We are confident that JMPR's experience and track record for results in the motorcycle and lifestyle spaces will help us continue to expand our brands relevance to our customers." "EagleRider is an innovative leader in motorcycle tourism, and we're excited to elevate the unique stories behind this brand," said JMPR president Joseph Molina. POLARIS DEALERSHIP TO OPEN IN ALABAMA Decatur Powersports, a multi-line dealer- ship, is set to open in Alabama, according to the Decatur Courier-Journal. The dealership is set to open by October at 3832 U.S. 31 S. in Decatur. The location has served as a previous Volkswagen dealership and in recent years has been a nightclub. The new dealership will carry Polaris off-road vehicles, Polaris Slingshot, Victory Motorcycles and Global Electric Motorcars (GEM). Decatur Powersports will also carry a Can-Am line as well. DICK BURLESON HONORED AS 2016 AMA MOTORCYCLE HALL OF FAME LEGEND Each year at the ceremony inducting a new class into the AMA Motorcycle Hall of Fame, an existing Hall of Famer is honored as an AMA Motorcycle Hall of Fame Legend. For 2016, the AMA Motorcycle Hall of Fame Legend is Dick "King Richard" Burleson, the most successful racer in the history of the AMA National Enduro Championship. "One man has achieved more than any other in America's grandest and oldest off-road racing discipline: Dick Burleson," said Ken Ford, a member of the Hall of Fame executive committee and treasurer of the AMA Board of Directors. "We are pleased to recognize Mr. Burleson as our 2016 AMA Motorcycle Hall of Fame Legend and showcase the drive, ath- leticism, talent and focus that powered him to eight consecutive AMA National Enduro Championships." Burleson, who was inducted in the Hall of Fame in 1999, will be honored Thursday, Oct. 13, at the Orange County Convention Center in Orlando alongside the Class of 2016. "First of all, I would like to congratulate all the members of the Class of 2016 for being elected to the AMA Motorcycle Hall of Fame," Burle- son said. "As for me, I'm humbled to be selected as the 2016 AMA Motorcycle Hall of Fame Legend. It's a great honor to be recognized among other leg- ends of motorcy- cling. I can't wait for the ceremony in Orlando. It's going to be an amazing time." From 1974 to 1981, Dick Burleson won eight consecutive AMA National Enduro Championships. In addition to his incredible domestic record, Burleson also won eight con- secutive gold medals in the International Six Days Trials (now called the International Six Days Enduro). While Burleson's first sport was motocross, earning AMA recognition as the national motocross champion in 1970 before the cre- ation of the national series, he is one of the all- time greats among American off-road racers. The Class of 2016 includes road racing champion Miguel Duhamel, Indian motor- cycle designer and engineer Charles Frank- lin, racer and tuner Chris Haines, engine builder Dennis Mahan, race frame builder Jeff Cole, desert racer Jack Johnson, motor- cycling pioneer Gloria Struck and dirt track racer Ronnie Jones. They will be honored along with Burle- son, now an AMA Motorcycle Hall of Fame Legend. Legends are Hall of Famers whose accomplishments transcend their categories in impactful ways. RACE SHOP INDUSTRIES UNDER NEW OWNERSHIP Race Shop Industries (RSI) has come under new ownership as of Sept. 1. David Fischer, Jason Houle and Duane Houle independently purchased the company best known for handlebars and handlebar acces- sories. The company also has a full lineup of snowmobile customization accessories for all makes and models. Business will continue as usual, with a stronger focus on improved customer service, faster delivery of orders and new products and advancements at the forefront of company operations. "We have had nothing but positive conver- sations with current and previous customers that are overwhelming excited to see what RSI has in store for the future," said Jason Houle and David Fischer. BMW HIRES CREATIVE AGENCY BMW Motorrad USA announced that M&C Saatchi has been named its creative agency of record, following a competitive review. The agency will work closely with BMW Motorrad USA's marketing team to provide strategic recommendations, cre- ative development and implementation of digital, print and social media initiatives to drive brand awareness of the entire range of BMW motorcycle models. The account will be managed out of M&C Saatchi's Los Angeles office. "Our selection of M&C Saatchi was based upon their award-winning work on behalf of some of the world's most recognizable brands, their understanding of the motorcycling com- munity and their commitment to engage the community in innovative ways," commented Sarah Schilke, national marketing manager, BMW Motorrad USA. "We're ecstatic to work with BWM Motor- rad USA — it's a brand that engages people who are adventurous and passionate about the style and quality engineering that are signa- tures of BMW," said Huw Griffith, CEO and partner of M&C Saatchi LA. "We look for- ward to expanding visibility and appreciation through our collaboration." HARLEY-DAVIDSON EARNS BBB ETHICS AWARD The Better Business Bureau Institute for Marketplace Trust announced the winners of the 2016 International Torch Award for Ethics (ITAE). Four companies were honored with the award. They are: Harley-Davidson Motor Company, Jon Wayne Service Com- pany, Victory Auto Service & Glass and Merry Maids of Metro. The award is given to businesses that demonstrate best practices in character leadership and organizational ethics. The ITAE winners and finalists were hon- ored at a special luncheon ceremony on Sept. 20 at The Westin Indianapolis in Indianapo- lis as part of the International Assembly of Better Business Bureaus. "These outstanding companies con- sistently exceed marketplace standards for ethics in their relationships with their customers, employees, suppliers, industry peers and the communities in which they do business. By awarding them the 2016 International Torch Award for Ethics, we are demonstrating to the business community that adhering to Better Business Bureau ethical standards is the hallmark of success- ful, competitive companies," said Genie Barton, president of the BBB Institute for Marketplace Trust. THAILAND TARGETS INDUSTRY'S FORGEIGN INVESTMENT Thailand Board of Investment (BOI) unveiled the Thai Government's Super Cluster Policy, which is underpinning growth in the country's manufacturing industries. One of the growing sectors supported by the policy is the motorcycle manufacturing industry. As demand for motorcycles in the Asia- Pacific region and Southeast Asia continues to gain momentum, Thailand remains one of the top choices for foreign investors to locate their "big bike" manufacturing operations. In August, the Board of Investment announced that companies manufacturing motorcycles with engine sizes larger than 248cc and those that manufacture at least two of the six key engine parts in Thailand can benefit from incentives under the country's Super Cluster Policy. PSB HOT NEWS CONTINUED FROM PAGE 5 Dick Burleson won eight consecutive AMA Enduro Championships. SEPTEMBER 2016 21-24: 17th Annual Bikes Blues & BBQ Motorcycle Rally, Fayetteville, AR 23-24: Camp RZR New England, Jericho Mountain State Park, Berlin, NH 23-25: Legends Rally powered by Horsepower Adventures, Horsepower Ranch, Ensenada, CA 23-25: SCORE International Off-Road & UTV Expo, Westworld, Scottsdale, AZ 24: 2016 AMA EnduroCross, SCORE International Off-Road & UTV Expo, Westworld, Scottsdale, AZ 24-25: Ray Price Capital City Bikefest and Motorsports Expo, Raleigh Convention Center, Raleigh, NC 24-25: North Carolina Motorcycle Dealers Association Summer Meeting, Raleigh, NC 30-Oct. 2: 23rd Annual Big East Powersports Show, Oncenter, Syracuse, NY OCTOBER 2016 1: 2016 AMA EnduroCross, National Western Events Center, Denver, CO 1-2: Camp Lejeune Support Our Troops Terracross, Jacksonville, NC 2-5: Parts Unlimited 2nd Annual Dealer Ride, Lake Lanier Island Resort, Buford, GA 5-9: Intermot, Koelnmesse, Cologne, Germany 5-9: Outer Banks Bike Fest, Outer Banks Harley-Davidson, Harbinger, NC 6-9: Pumpkin Run ATV Rally, Mercer, WI 6-10: Hatfield-McCoy Trails National Trailfest, Gilbert, WV 7-9: NOHVA Jamboree, Genoa, NE 7-9: Racing Into Winter Grass Drags & Watercross, Fremont, NH 8-9: 31st Annual Rocky Mountain Snowmobile Expo, National Western Complex, Denver, CO 11-16: FIM ISDE 6 Days of Enduro, Navarra, Spain 13-14: Powersports DEALER Seminars @ AIMExpo, Orange County Convention Center North Hall, Orlando, FL 13-15: Windrock Park Fall Jamboree, Oliver Springs, TN 13-16: AIMExpo, Orange County Convention Center North Hall, Orlando, FL 13-16: Biketoberfest, Daytona Beach, FL 14: Powersports Business Power 50 Dealer Awards Dinner, Orange County Convention Center North Hall, Orlando, FL 14-16: Snowmobile USA Show & Sale, WI Expo Center, West Allis, WI 14-16: Alberta Snowmobile & Powersports Show, Edmonton, Alberta 15-16: Washington Snowmobile & Power Sports Expo, Washington State Fair Events Center, Puyallup, WA 19-20: UTV University, Kentucky Expo Center, Louisville, KY 19-21: GIE+Expo, Kentucky Expo Center, Louisville, KY 19-23: Thunder Beach Autumn Rally, Panama City Beach, FL 21-22: Utah Snowmobile Show, Salt Lake County Events Center, South Jordan, UT 21-23: Toronto International Snowmobile, ATV & Powersports Show, Mississauga, Ontario 21-23: Salon National Quad-Motoneige, Drummondville, Quebec 22: 2016 AMA EnduroCross, XFINITY Arena, Everett, WA 27-Nov. 5: 45th Tokyo Motor Show, Tokyo Big Sight, Tokyo, Japan 28-29: Camp RZR Glamis, Glamis Sand Dunes, Brawley, CA 28-29: Camp RZR Glamis Terracross, Glamis Sand Dunes, Brawley, CA NOVEMBER 2016 1-4: SEMA Show, Las Vegas 3-6: Lone Star Rally, Galveston, TX CALENDAR OF EVENTS Email dmcmahon@powersportsbusiness.com to get your industry event added to the calendar.