Issue link: https://read.dmtmag.com/i/730410
Brand makes its name known at Sand Sports Super Show Forget the holidays, DragonFire's favorite time of year is dune season! DragonFire's #Mak- ingMemories season officially started with the Sand Sports Super Show. Set for Sept. 16-18, the 18th annual show saw DragonFire releasing some surprises for the Can-Am Defender, plenty of Polaris Gen- eral upgrades and more. In a gift that keeps on giving all dunes season long, DragonFire teamed up with RideNow to build the Ameri- can Sand Association's raffle 2016 Polaris RZR XP Turbo EPS that was presented to a lucky winner at the end of the show. "We are all about making memories and enjoying the UTV lifestyle," said DragonFire sales and marketing manager Megan Dible. "It is the perfect time to take the wraps off our latest catalog. Remember when you were a kid looking through the catalogs in anticipation of the holidays? It is like that. … Wait until you see the 2017 edition!" In addition to the catalog, DragonFire had some swag to give away and a chance to meet three-time Mint 400 winner Lacrecia Beurrier. DragonFire was also proud to once again partner with RideNow to support the American Sand Association's efforts to protect our rights to recreate in the sand dunes. "DragonFire believes in the ASA's mission to 'unite, inform and mobilize' people to protect access to the dunes," Dible said. "We want everyone to have the ability to access the dunes and want to do our part to protect our rights to recreate." The ASA raffle car was on display during the Sand Sports Super Show, showing off some of the parts and accessories it has been decked out with, including DragonFire's doors, a RacePace front bumper, a Flying V front brace, HeadAche bars and HighBack GT seats. On Sunday, one lucky raffle winner became the owner of this RZR XP Turbo EPS. Another special event planned for this year is DragonFire's support of Buerrier's breast cancer awareness efforts. Not only was her hot pink Unlimited Pro UTV Championship winning RZR on display, but DragonFire presented five lucky winners with its 3-inch pink harnesses. Buerrier drew the winning names on Sunday. Buerrier also raffled off a custom-painted replica helmet and matching pink MSR jersey. CATALOG RELEASED While at the Sand Sports Super Show, Dragon- Fire took the wraps off its 2017 catalog. "Our New Year's resolution is to keep every- one happy and enjoying their UTV," Dible said. "Our goal is to continue to innovate and intro- duce exciting new products, without losing sight of what has gotten us to the industry lead- ing position. You might be wheeling in an older RZR 800, ripping up the dunes in the latest Can- Am Turbo or a top pro winning the Mint 400. … DragonFire has your UTV needs covered." PLUG-N-PLAY KITS One of DragonFire's newest lines is its "plug-n- play" kits. Whether it is higher amperage for HID lights, whips and tunes for the sand dunes; fan overrides for racers; or more power for winches and on-board air compressors for the rock crawlers, it seems like every side-by-side can use more power. From a simple cutout switch to complete wiring looms, DragonFire has a full array of "plug-n-play" wiring kits to get more juice to your accessories. "Who can't use a little more juice now and then," Dible asked. "From basic override plugs to complete 'PowerUp' kits, DragonFire has it for most Polaris RZRs. The PowerUp kits pro- vide fused 12 volt power, ground and accessory feeds to the existing factory bus bar to meet all your electrical needs." Standard features include: wire length cor- rectly sized to fit two- and four-seat models; certified crimps on all terminals, seals and splices; Delphi connectors; and premium XLP cross-link wire that meets or exceeds OEM specifications. PSB DragonFire releases new products, catalog FOCUS PSB UTV Accessories 40 • October 3, 2016 • Powersports Business www.PowersportsBusiness.com DragonFire has introduced "plug-n-play" kits for UTV applications. While exhibiting at the Sand Sports Super Show in September, DragonFire released its 2017 catalog.