Issue link: https://read.dmtmag.com/i/730410
FOCUS PSB UTV Accessories www.PowersportsBusiness.com Powersports Business • October 3, 2016 • 51 4 Wheel Parts, the global leader in off-road performance product sales and service has announced its entrance into the immensely popular and growing UTV aftermarket. In launching its foray into the emerging UTV marketplace, 4 Wheel Parts has formed a multi-tiered alliance with the influential digital portal, UTVUnderground, that will include content creation, marketing collaboration and the launch of the "UTVUnderground Garage" which will provide a vital retail resource to the UTV enthusiast. "We're enthusi- asts ourselves, and we have seen firsthand the explosion of excitement s u r r o u n d - ing the UTV market," said Rich Botello, 4 W h e e l P a r t s COO. "UTVUn- derground is the leading destination for UTV reviews, news, information and unique con- tent. We are excited about this multifaceted collaboration, as it will provide us with an authentic platform in which to connect with the UTV enthusiast." With the widening popularity of UTVs as a performance platform, UTVUnderground and its online destination UTVUnderground.com has emerged as the preeminent authority in the category. Along with many first to market product reviews and significant manufacturer engagement, UTVUnderground has estab- lished itself as the leading influencer in the continually expanding UTV marketplace. "There are millions of UTV enthusiasts look- ing for information and products every day, and we are inundated with inquiries from people looking to purchase the products we feature on UTVUnderground.com," said Joey DiGiovanni, founder and CEO of UTVUnderground. 4 Wheel Parts' sales and distribution of UTV performance parts and accessories will provide consumers the opportunity to shop by phone, in-store and online with the same convenience and dependability truck and Jeep owners have come to rely on for decades. Retail sales and installations of UTV products will be first intro- duced to select Southern California, Nevada and Arizona 4 Wheel Parts locations as all 75 stores nationwide will subsequently be ret- rofitted with UTV focused dis- plays and in-store inventory. "In addition to numer- ous customers inquiring about UTV products, many of our suppliers are adding UTV parts and accessories to their existing line- ups. Having over 55 years of experi- ence servicing the off-road enthusiast, it is a natural fit for 4 Wheel Parts to expand into this category," added Botello. "This partnership with 4 Wheel Parts allows us to complete the circle and sell directly to customers with a combination of 4 Wheel Parts brick and mortar retail infrastructure and a significant online presence. Our goal will be to create an exceptional retail experience. After all, we are selling this exciting lifestyle," said DiGiovanni. Spearheaded by motorsports content pow- erhouse Mad Media, the creators of the Polaris XP1K viral video series franchise that has collected over 24 million views, UTVUnder- ground and 4 Wheel Parts will be collaborating on an aggressive marketing program designed to introduce UTV enthusiasts to 4 Wheel Parts and UTVUnderground Garage through unique, compelling content. "We have a proven history of creating some of the most engaging content in the off-road and UTV industry," said Mad Media CEO Matt Martelli. "We will be launching an aggressive content plan that includes a television pack- age, online video and photography as well as editorial content. It's a new way to entertain, inform and sell to UTV enthusiasts along with mainstream consumers. We are just barely scratching the surface in the UTV aftermarket. This partnership with 4 Wheel Parts will radi- cally evolve mainstream UTV retail targeting," concluded Martelli. UTV enthusiasts had their first opportunity to see elements of this partnership at the official unveiling of the 4 Wheel Parts/UTVUnder- ground Garage on Friday, Sept. 16 at the Sand Sports Expo in Costa Mesa, Ca. Visitors to the massive 4 Wheel Parts/UTVUnderground Garage display at the show had an opportunity to check out several insane UTV builds, pur- chase accessories from some of the best brands in the industry and enter to win a brand new 2016 Polaris RZR 1000. PSB 4 Wheel Parts partners with UTVUnderground Method Race Wheels UTV Series, Simpson Seats, Fox Factory Race Series Shocks and the Racepak Dash Kit are among products to be sold by 4 Wheel Parts.