Issue link: https://read.dmtmag.com/i/730410
www.PowersportsBusiness.com AFTERMARKET Powersports Business • October 3, 2016 • 79 rely on to win races and championships around the world. The history between Roland Sands and Motul dates back over 25 years, to the start of Sands' professional racing career. Just as Sands relied on Motul back then, he will continue to do so by exclusively using Motul products for his custom bikes as well as for the bikes raced by the RSD Super Hooligans race team. "I've been using Motul since I was racing 250 Grand Prix bikes back in 1993," said Roland Sands. "The technology in Motul products is both innovative and impressive, keeping your machine in top condition. For the crew at Roland Sands Design, we depend on Motul products to keep our one-off cus- tom machines, as well as our race bikes, in pristine condition inside and out." SSV WORKS ADDS TO TEAM SSV Works announced the addition of Lorin Morrell to its team. With a background swathed in ATV and UTV sales and marketing experience, Morrell fit right in with the SSV Works team and will function as the face, eyes and ears of SSV Works at many indus- try events and shows throughout the year. Morrell has a long- standing relationship with many manufac- turers, vendors, dealers and customers, and is already perfectly at home with SSV Works' culture and ideals. HIGHWAY 21 APPAREL LAUNCHES NEW WEBSITE Highway 21 motorcycle apparel, a West- ern Power Sports brand, launched a new and improved website designed to give its dealers and customers a seamless browsing experience. Optimized for mobile, tablet and desk- top browsing, the updated Highway 21 website features a new "Highway Life" sec- tion that includes a highway adventures blog as well as rider submitted photos. Visit Highway21.com for more information. NEW WEBSITE FOR OLYMPIA Motovan Corporation announced in early September that Olympia has launched new product offerings and completely revamped its website. The new site is "Dynamic and modern, with all product details clearly displayed," Motovan said in an email. The new site can be viewed at OlympiaMotosports.com. VP RACING FUELS APPOINTS GARY JAIMAN AS BRAND MANAGER VP Racing Fuels, Inc., announced the appointment of Gary Jaiman as regional manager-Branded Wholesale Business Development to support its growing retail branding program. "The increasing number of C-store operators expressing interest in our program required additional resources to meet the demand, and we're fortunate to be able to bring someone with Gary's experience on board," said Alan Cerwick, president of VP Racing Fuels. "With 11-plus years in the oil business and substantial experience in sales and marketing, we anticipate he'll be a real asset for us." Jaiman started his career in the oil industry with Shell Oil Company in a district manager role in Phoenix. That was followed by district manager positions with ConocoPhillips in Chicago and Southern California, as well as a tour in Dallas/Ft. Worth as a wholesale brand- ing manager. Most recently, Jaiman worked for Red Bull as a key account manager focus- ing on sales and marketing with independent convenient store chain owners. As a motorcycle enthusiast and frequent track day rider, Jaiman has been a long- time customer of VP Racing Fuels. "I was very familiar with VP and its reputation for quality and superior performance. When presented with this opportunity, it appeared to be a nice fit that combined my experi- ence in wholesale brand development and management, sales and marketing, as well as my enthusiasm for motorsports and the VP brand. I enjoyed the nonconformist approach at Red Bull, and VP has the same inclination toward 'out-of-the-box' creative solutions. I look forward to working with dealers in the Western Region to help them grow their business with the VP brand." Jaiman is based in Murrieta, California. YOSHIMURA CELEBRATES FIM WORLD CHAMPIONSHIPS Yoshimura R&D of America unveiled two special exhaust systems in celebration of its second World Championship with Garibolidi HRC Honda. Yoshimura is ready to celebrate two FIM World Championships with Tim Gajser and Gariboldi HRC Honda. Yoshimura is proud to recognize the talents of Gajser in DIGEST CONTINUED FROM PAGE 76 Yoshimura is honoring Tim Gajser and Gariboldi HRC Honda's second FIM World Championship with spe- cial exhaust systems. See Digest, Page 80 GARY JAIMAN LORIN MORRELL