Issue link: https://read.dmtmag.com/i/730410
www.PowersportsBusiness.com erships, then at Marquette Powersports in Michigan and currently at Motop- rimo in Minnesota. He has an exceptional record of success, directing business operations for large dealer- ships and retail locations. He also has a consistent history of increasing sales, profitability and customer satisfaction. DAVE MCMAHON EDITOR IN CHIEF, POWERSPORTS BUSINESS Dave McMahon joined Pow- ersports Business as senior editor in 2011 and was named editor in chief in 2012. He manages and facilitates the training session speakers for the Powersports Business Institute @ AIMExpo, as well editorial content for the PSB media platforms, including the magazine, website, e-newsletters and webinars. In 2016, Powersports Business was recognized as a Final 4 candidate for the 62nd annual Jesse H. Neal Award, the most prestigious honor in the field of specialized journalism, in the category of Best Media Brand (Overall Editorial Excellence). Dave is presenting at the Powersports DEALER Seminars @ AIMExpo for the fourth time. MARK MOONEY PRESIDENT, MARK MOONEY POWERSPORTS CONSULTING With a desire to teach, Mark entered college as an art major to seek a teaching degree. What he would eventually be teaching would change when he was offered work at a local motorcycle dealership. The one thing that did not change was his desire to teach and men- tor others to exceed their own expectations. Experience came one department at a time. Before long, Mark was managing dealerships, improving bottom lines and finally owning his own multi-line metric dealership. Mark is a 36-year veteran of the powers- ports industry. Mark has partnered with many major OEMs to provide dealership consulta- tion and sales training for their dealers. He has delivered keynote speeches for OEMs, taught numerous classes on dealership management and trained sales teams. After beginning as a blogger for PowersportsBusiness.com, he now contributes a column to the magazine. Mark is presenting at the Powersports DEALER Seminars @ AIMExpo for the fourth time. RICH MOORE DIRECTOR OF SALES TRAINING, PROTECTIVE ASSET PROTECTION Rich's training sessions focus on F&I and digital market- ing. He has provided instruc- tion on F&I to more than 5,000 students per year in leadership skills, motivation and man- agement techniques. Rich first ventured into the auto industry in 1985 in sales. Since that time he has held sales and sales management roles in different indus- tries, including powersports. After several suc- cessful years on the sales side, he moved into the training arena and has been both trainer and training management over the years. Rich joined Protective in 2011. He has been a featured speaker at the Texas Compliance Summit and has previously pre- sented on PSB webinars. JENNIFER ROBISON NATIONAL RETAIL SPECIALIST | VISUAL MERCHANDISING COORDINATOR, TUCKER ROCKY/ BIKER'S CHOICE Jennifer has an admired reputation in powersports as a speaker and a draw for interesting and usable content in the area of merchandising and retailing. She has presented more than two dozen times over a span of more than a dozen years for Tucker Rocky/Biker's Choice dealers across the U.S. Jennifer is presenting at the Powers- ports DEALER Seminars @ AIMExpo for the fourth time. GALEN ROYER PRESIDENT, GALEN ROYER INC. Galen is an independent t r a i n e r s p e c i a l i z i n g i n process development and improvement, team building and personnel performance improvement. He has extensive experience in the motorcycle and automotive industries. He spent 23 years as service training manager of Volvo Cars of North America. SAMANTHA SCOTT PRESIDENT & OWNER, PUSHING THE ENVELOPE, LLC Samantha is the owner of Pushing the Envelope, LLC, an award-winning market- ing communications firm servicing clients locally and nationally since 2006. With a team of five, the firm offers comprehensive public relations services, branding, social media strategy development and management, marketing communica- tions, media relations, event coordination and more. Active in the community personally, Samantha believes in giving back and has made it a part of the company credo. The firm has been honored with more than 25 awards for public relations and mar- keting programs. Samantha is presenting at the Powers- ports DEALER Seminars @ AIMExpo for the third time. DAVID SPADER LEADERSHIP AND ORGANIZATIONAL DEVELOPMENT SPECIALIST, SPADER BUSINESS MANAGEMENT D a v i d h a s 1 5 y e a r s o f experience providing a variety of services to dealerships. He specializes in leadership development, dealership culture and strategic planning. He is the primary instructor for Spader Business Management's growing suite of Leadership Development Programs. In addi- tion, he provides onsite consulting, coaching and strategic services. His other areas of focus include organizational culture initiatives, suc- cession planning, key hire interviewing and assessment and team development. SPEAKERS CONTINUED FROM PAGE 14 See Speakers, Page 17