Issue link: https://read.dmtmag.com/i/730410
14 • October 3, 2016 • Powersports Business NEWS www.PowersportsBusiness.com STEVE BARKER VP OF SALES, MIC SYSTEMS & SOFTWARE Steve has been actively work- ing with independent and franchised powersports deal- ers for more than 30 years, helping implement business solutions to auto- mate their parts and service departments. Steve started his career at MIC Systems in 1984 and has set up more than 1,000 dealer- ships, educating them on how gain control of their parts inventory and increase profits in their service departments. Steve worked directly with Kawasaki Motor Corp. from 2012-15, automating the OEM's service department, and BRP, implementing soft- ware in its Palm Bay, Fla., parts distribution warehouse. Steve also worked directly with HLSM elec- tronic parts finder and Service Manager Pro flat rate labor guides to introduce exciting new software tools that have been specifically devel- oped for the V-twin industry to save time and increase profits. Steve is presenting at the Powersports DEALER Seminars @ AIMExpo for the second time. RON CARIKER OWNER, 7 MEDIA GROUP Ron is owner/president of 7 Media Group, a mobile marketing firm in the pow- ersports industry. With m o r e t h a n 1 5 y e a r s o f experience in both traditional and non- traditional advertising and marketing, Ron has blended his strengths to help clients integrate successful mobile strategies into their current marketing plans. Through innovation, creativity, commitment and superior customer service, 7 Media Group has provided a mobile marketing strategy to more than 50 powersports dealers across the U.S. over the past five years. CRAIG CERVENKA ECOMMERCE AND DIGITAL MARKETING TRAINER, ETAIL TECH- NOLOGY CONSULTING Craig is known through- o u t t h e i n d u s t r y a s a n expert on product content, e-commerce and search. His current etail, ecommerce and digital marketing consulting work for clients includes: ecommerce, SEO, CRM, omni-channel shopping, Google and Bing shopping feeds, local product listing ads (Google) and more. He has previous experi- ence at Edgenet and PowerSports Network. He is presenting at the Powersports DEALER Seminars @ AIMExpo for the third time. SHARRON CUNNINGHAM PRINCIPAL, POWERSPORTS IN MOTION Sharron is a professional consultant and motivational speaker, working primarily with powersports and automotive dealers. Her areas of expertise include: increasing revenue, best practices, selling lifestyle and adventure, tracking customer service and customer satis- faction, upselling and communication. SAM DANTZLER PRESIDENT, SAM'S POWERSPORTS GARAGE | GARAGE COMPOSITES Sam began working in retail at a sporting goods store as a kid, selling motor- cycles in college, and eventually found his way into a job as a retail sales trainer. Ed Lemco brought him on at LEMCO in 2000. Sam became the director of training for LEMCO in 2003. With financing support from Mark Tkach and Bill Coulter (Ride- Now), the three bought the company from Lemco in 2005 and named Sam as the new CEO. The name changed one year later to RPM Group. Sam then created an exclusive program with Michael Lock and Ducati. Assurant then pur- chased RPMG in 2007 in an attempt to launch their products through RPMG venues. When Assurant exited the 20-Club business in 2009, leaving Sam a free agent, he decided to go independent. Since that time, he's done work with Triumph, Harley-Davidson, Arctic Cat and Polaris, as well as hundreds of inde- pendent dealers. Sam then launched Sam's Powersports Garage in 2012. Last year, Sam took another step forward with the launch of Garage Composites, an intensive, year-long sales and management training initiative for dealership personnel. Sam has been a columnist for Powersports Business since 2012 and is presenting at the Powersports DEALER Seminars @ AIMExpo for the fourth time. FRANK ESPOSITO VICE PRESIDENT OF SALES & MARKETING, SCORPION SPORTS Frank brings a wealth of experience, including being the No. 1 sales rep for nine of his 12 years in the position at Tucker Rocky Distributing. He went on to become president and COO of Tucker Rocky, before advancing to positions at Custom Chrome and Kendon Industries. Frank is an accomplished motor- cycle industry leader whose diligence, integrity and innovations have produced a remarkable track record of results in business development, industry relationships, performance manage- ment, brand creation and dealer development. He also serves as a motivational speaker. DEB GALLETTI OWNER, MEDIA DESIGN SHOP Formerly the owner of Born to Ride, Deb's company is a media and marketing partner to small businesses. Among the company's offerings are graphic design work for logos, marketing materials, advertisements, websites and social media marketing. ROBERT GRANT BUSINESS DEVELOP- MENT SPECIALIST, CDK GLOBAL RECREATION Robert has more than 18 years of powersports, marine and RV industry experience. He has managed the parts and service depart- ments at local dealerships in Salt Lake City, while attending the University of Utah, where he received a B.A. in finance. He has work for CDK Global Recreation for over 15 years. During this time he has worked in various roles including customer support, training, implementation, quality assurance, product management and business development. Robert is presenting at the Powersports DEALER Seminars @ AIMExpo for the second time. ROB GREENWALD PRESIDENT, POWERS- PORT SOLUTION Rob started in sales and F&I in 1989. He worked as a director and record-breaking F&I producer. He's a cum laude graduate from Tulane University with degrees in business/entrepre- neurial management and behavioral psychol- ogy, which underlies the core of his training and systems he teaches to dealers. He started teaching powersports F&I in 1994. A big caveat to his company, PowerSport Solution, is that he only works within the pow- ersports industry. Rob is a 10-time national champion pro- fessional PWC racer for Factory Yamaha and was also an accomplished road racer and rode motocross bikes since a very early age. Rob has worked with OEMs, product com- panies and extensively at the dealer level. He has worked with several aftermarket companies and developed and innovated F&I products for pow- ersports that cater to the powersports enthusiast. PowerSport Solution works in F&I and sales and hosts schools held in the Atlanta area. The company also does on-site in-house train- ing and development. Rob is presenting at the Powersports DEALER Seminars @ AIMExpo for the second time. TIM HARNEY PRINCIPAL, TIM HAR- NEY MOTORCYCLES T i m p r o c l a i m s t h a t h e is not an expert and is not a mechanic, but rather is a product designer who has tried enough bad ways to make a motorcycle that he finds they're start- ing to get better. He's traditionally trained in industrial design and has worked at several different architecture, furniture and lighting design firms. He's had an unquenched thirst for two wheels since he started racing bicycles at a young age. Surrounded by tools that allow him to make a living and a brain that runs a mile a minute, he is truly grateful for all of his motor- cycle project work. JIM JABAAY VICE PRESIDENT OF SALES & MARKETING, LOTVANTAGE Jim leads the local, national and social advertising mar- keting efforts for automo- tive, powersports, marine, RV and OPE dealerships in his current posi- tion. He has also had experience at Dealertrack and Manheim. STEVE JONES SENIOR PROJECTS MANAGER, GART SUTTON & ASSOCIATES Steve has been in the power- sports industry for nearly 40 years. An avid rider, he raced motorcycles for many years. Steve has worked as a techni- cian, service manager, parts manager and sales manager. He spent more than 20 years with major powersports manufacturers as a field service advisor and as a DSM. Since 2003, Steve has been a consultant, instructional designer, GM and projects manager for Gart Sutton & Associates. He has helped develop training solutions for many major manufacturers and conducted numerous dealership on-site consulting ses- sions. An experienced facilitator, he has spoken on topics such as sales management, parts department management and service depart- ment management. Steve is a columnist for Powersports Business and is presenting at the Powersports DEALER Seminars @ AIMExpo for the fourth time. EARL LEVERE PARTNER, ICE MILLER LLP Earl focuses his practice on intellectual property and information technology issues related to patents, copyrights, trademarks, life sciences, computers, internet, ecommerce and entertainment. Earl has appeared in more than 75 intellectual property litigation matters in federal district and appellate courts throughout the country, has helped clients establish inter- nal procedures to protect proprietary informa- tion and has drafted I.P. license and assignment agreements and agreements for the joint devel- opment and use of intellectual property. Earl received his B.A. from Capital University in 1990 and his juris doctorate from the Ohio State University Moritz College of Law in 1994. BOB KAY V-TWIN DIRECTOR, MIC EVENTS | AIMEXPO Bob has been involved in the motorcycle industry for over four decades. He offers a wide range of management and training skills specializ- ing in the areas of publicity, event management, dealer development, distribution, inventory management, sales and marketing. He has been recognized for his product and apparel designs and more recently for his work with custom bike shows, expanding the presence of custom motorcycles and their builders. His peers in the motorcycle industry have acknowledged his reputation and integrity with an Aftermarket Achievement Award and a Lifetime Achieve- ment Award. Bob was vice president and co-owner of NEMPCO, then upon its sale became vice president and general manager of the Biker's Choice division of Tucker Rocky Distributing. He began his industry career as parts clerk at Bettencourt Honda. Bob is presenting at the Powersports DEALER Seminars @ AIMExpo for the second time. DAN MAHAN SALES MANAGER, MOTOPRIMO MOTORSPORTS Dan has nearly 15 years experience as dealer- ship sales manager first in automotive deal- Get to know the 2016 PDS@AIMExpo speakers See Speakers, Page 15