Issue link: https://read.dmtmag.com/i/743349
FOCUS PSB PG&A www.PowersportsBusiness.com Powersports Business • November 7, 2016 • 21 the Midwest region (20 percent), and Western Power Sports is No. 1 in the Northwest region (21 percent). For V-twin dealers, Parts Unlimited is relied upon the most for distribution, with 23 percent choosing Parts. RK Stratman is second with 22 percent, and Tucker Rocky is third at 15 percent. Parts Unlimited is on top for V-twin dealers in the Northeast (21 percent) and California region (15 percent). RK Stratman is No. 1 is the Midwest (13 percent), the West (9 percent) and the South (8 percent). Tucker Rocky is the leader in the Northwest region (14 percent). OEM OR AFTERMARKET Both metric and V-twin dealers sell mostly OEM parts and accessories, when compared to aftermarket P&A. Metric dealers in the U.S. sell 55 percent of OEM P&A, compared to 45 percent from the aftermarket. The Midwest leans toward OEMs the most, with 61 percent of those dealers' P&A sales coming from their manufacturers. California region dealers sell more aftermarket product than OEM parts and accessories, as aftermarket accounts for 52 percent of sales. V-twin dealers rely on their OEM brands for sales more than their metric counterparts. Nationwide, 64 percent of V-twin dealer P&A sales come from their OEMs. The Northeast region sells almost three-quarters of all P&A from OEMs. In contrast, V-twin dealers in the South see 60 percent of their parts and accessory sales from OEM products. PSB U.S. V-TWIN DEALERS Aftermarket vendor share of parts and accessories PG&A CONTINUED FROM PAGE 20 SOURCE OF PARTS AND ACCESSORIES SOLD: OEM VS. AFTERMARKET Metric dealers by region, $1.8 billion, Sept. 1, 2015-Aug. 31, 2016 SOURCE OF PARTS AND ACCESSORIES SOLD: OEM VS. AFTERMARKET V-twin dealers by region, $456 million, Sept. 1, 2015-Aug. 31, 2016 48% 53% 54% 55% 56% 61% 55% 52% 47% 46% 45% 44% 39% 45% 0% 20% 40% 60% 80% 100% California West Northwest South Northeast Midwest U.S. % OEM % Aftermarket 60% 61% 62% 67% 69% 73% 64% 40% 39% 38% 33% 31% 27% 36% 0% 20% 40% 60% 80% 100% South Northwest West Midwest California Northeast U.S. % OEM % Aftermarket Source: CDK Global Recreation Parts Unlimited 23% RK Stratman 22% Tucker Rocky 15% VF Imagewear 17% Drag Specialties 11% Global Products Intl 3% Western Power Sports 3% Southern Motorcycle 3% Mid USA 2% Advantage Performance Dist 1%