Issue link: https://read.dmtmag.com/i/743349
24 • November 7, 2016 • Powersports Business ATV/UTV www.PowersportsBusiness.com Hoonigan Media Machine takes the lead to create a series of unique and engaging content featuring the all-new Can-Am Maverick X3 side-by-side vehicle. As the creative driver behind the immensely popular Gymkhana viral film series, Hoonigan Media Machine brings its unique ability to attract massive audiences and keeping them engaged to each project. Led by Hoonigan chief brand officer and co- founder Brian Scotto, the team announces a new viral video effort dubbed "Battle BROyale," which features two, three-driver teams of Hoonigan- and Can-Am-backed ath- letes battling for off-road supremacy in three extreme environments. The video was teased for a week, prior to its full official public debut Sept. 27. Battle BROyale serves as natural and exhil- arating method of delivering the performance traits of the 2017 Maverick X3 vehicle that naturally relates to intended audience. Hooni- gan guru Ken Block captains one team with Ryan Kibbe and Justin Oquendo. BJ Bald- win anchors the other squad featuring Chris Forsberg and Dustin Jones. The six skilled pilots battle head-to-head in three unique set- tings, including an urban wasteland, taxing desert course and an abandoned golf course. "Hoonigan Media Machine is an ideal partner to assist us in delivering engaging, adrenaline-filled, action-packed launch vid- eos, starring the game-changing Can-Am Maverick X3 Turbo R side-by-side vehicle," said Marc-André Dubois, director, Global Marketing, Can-Am Off-Road. Hoonigan Media Machine kicked off the Can-Am Maverick X3 content series by producing the original vehicle launch video, which went public on Aug. 16. For the launch video project, Hoonigan Media Machine showcased its capabilities by creating compelling, authentic content to engage the masses, as well as leveraging its network of credible influencers across all social platforms, to directly connect with the intended audiences. Combining Can-Am Off-Road's industry leading technology and Hoonigan Media Machine's ability to deliver state-of-the-art content ensures delivery of unique and engag- ing content, which properly highlights the featured line of exciting vehicles. HIGH LIFTER CELEBRATES 20TH ANNIVERSARY High Lifter Products Inc., the leader in custom aftermarket ATV/UTV accessories, celebrated its 20th year in business on Satur- day, Oct. 22, at its off-road park in Shreveport, Louisiana. High Lifter started it all by creating the first lift kit for an ATV to tackle the Louisi- ana terrain. Twenty years later, the company is still going strong and is now considered a legend in the mud riding industry. Off-road enthusiasts were invited to a cel- ebration like no other, plus a chance to win a 2017 Polaris High Lifter Edition. The winner chose which High Lifter Edition unit they wanted from the only full mud line on the market, Polaris High Lifter Editions. Scott Smith, president of High Lifter Products, said, "The 20th anniversary celebra- tion is the perfect opportunity for us to throw a party for our loyal fans." Each guest was loaded down with goodies, coupons for free food, giveaways, plus more, when they entered the gate. Attendees had the chance to win at the Spin It to Win Wheel, a five-station Poker Run, plus other drawings throughout the day for awesome prizes. ARGO NAMES NEW MANAGEMENT POSITIONS ARGO welcomed the addition of two experi- enced powersports pros to its growing sales team. Nathan Miller joins the company as regional sales manager, while Jimmie O'Dell fills the role of district sales manager. The regional sales manager role is a new position created by the world's No. 1 Xtreme Terrain Vehicle (XTV) manufacturer to bolster its dealer and distribution expansion across the United States. In his new role, Miller assumes respon- sibility for leading and growing ARGO's commercial and recreational markets in the western United States, in addition to grow- ing the brand's burgeoning dealer footprint. He joins ARGO from Tesmec USA Inc., a major construction equipment manufacturer and also has many years of experience from his time at Arctic Cat, where he served as a district sales manager. Miller will oversee 24 states and five district sales managers. In his new role as district sales manager, O'Dell, meanwhile, will be responsible for expanding the brand's dealership network and growing sales across six Midwest states, including Nebraska, Iowa, Kansas, Missouri, Oklahoma and Arkansas. O'Dell brings with him more than 20 years of powersports indus- try experience, with roles in sales, marketing and business development at Arctic Cat, BRP, Yamaha and others. Brad Darling, president of ARGO com- mented, "Both Nathan and Jimmie have a huge amount of experience within the pow- ersports industry and are excellent additions to our company, which continues to go from strength-to strength. I'm confident that both have what it takes to drive the brand forward and spur increased engagement at the retail level. I look forward to working with them closely in the years ahead." CRAIG SCANLON LAUNCHES RACE PROGRAM After nearly a year of planning, building and testing, off-road racing veteran Craig Scan- lon is officially unveiling his all-new Scan- lon Motorsports Group (SMG) factory backed RIGID Industries/Rockstar Energy Polaris RZR racing program. Scanlon com- peted for five seasons as part of Polaris' most dominant off-road racing team Jagged-X, DIGEST Hoonigan Media Machine creates Maverick X3 video Ken Block, left, and BJ Baldwin star in the Hoonigan "Battle BROyale" video that showcases the Can-Am Maverick X3. See Digest, Page 25