Issue link: https://read.dmtmag.com/i/485263
FOCUS PSB V-Twin 24 • April 6, 2015 • Powersports Business www.PowersportsBusiness.com across the low end into the mid range, where Vic- tory emerges to take 15 percent of the market. Har- ley-Davidson owns that mid range, but shares with Indian and Ducati in the $19,000-$25,000 space. Above the $25,000 range, Harley-Davidson dominates, with Indian at 21 percent, and Ducati showing some measurable sales. Chart B Harley-Davidson sales have been removed from this chart to show greater detail. Low- end units are shared between Honda, Yamaha, Suzuki, Kawasaki and Hyosung. As Yamaha and Honda decline, Victory assumes a domi- nant role in the mid-range space with 15 per- cent of unit sales, although Triumph maintains a steady presence of about 5 percent through that range. Indian rises to 34 percent of the market in the $19,000-$25,000 space, shared there with Ducati at 7 percent. Both of these two makers decline as prices exceed $25,000, yielding to Harley-Davidson, which maintains 79 percent of that market (See Chart A). PSB CDK GLOBAL CONTINUED FROM PAGE 20 !"#$%&' Yamaha, 35% Yamaha, 26% Honda, 38% Honda, 18% Honda, 13% Suzuki, 15% Suzuki, 9% Suzuki, 8% Kawasaki, 10% Kawasaki, 10% Indian, 34% Indian, 21% Victory, 15% Triumph, 4% Triumph, 2% Triumph, 5% Triumph, 3% Ducati, 5% Ducati, 7% Moto Guzzi, 0.6% Hyosung, 1% 0% 5% 10% 15% 20% 25% 30% 35% 40% $ 2-6k $ 7-10k $ 10-11k $ 11-15k $ 15-19k $ 19-25k $ 25k + Yamaha Honda Suzuki Kawasaki Indian Victory Triumph Ducati Moto Guzzi Hyosung Kymco Range of Unit Selling Price in Thousands of Dollars PCT of Unit Count Sold by Make Source: CDK Global PERCENT OF CRUISER UNIT COUNT BY MAKE AND SELLING PRICE SAMPLE: 50,000 CRUISER UNITS SOLD BY 1,392 U.S. DEALERS DURING 2014 HARLEY-DAVIDSON SALES EXCLUDED TO SHOW GREATER DETAIL. PERCENTAGES REMAIN BASED ON TOTAL MARKET. Honda, 13% Suzuki, 9% Suzuki, 8% Kawasaki, 10% Kawasaki, 10% Triumph, 4% Triumph, 2% Triumph, 5% Triumph, Hyosung, 1% 0% 5% 10% $ 2-6k $ 7-10k $ 10-11k $ 11-15k Yamaha Honda Suzuki Kawasaki Indian Victory Triumph Ducati Moto Guzzi Hyosung Kymco Range of Unit Selling Price in Thousands of Dollars PCT Chart B