Issue link: https://read.dmtmag.com/i/485263
Driven to provide products with compo- nents, tech and style that riders crave, Dowco has taken its Fastrax Elite series back to the design lab. "Re-launching the Elite Series as the Back- roads Series is part of the Dowco focus on keeping products fresh and relevant to the loyal group of sport and adventure tour rid- ers," said Dowco brand manager Jim Miller. New styling elements consist of hi-viz internal liners, added reflectivity, stitching, updated styling and upgraded bag design and structure. Fully loaded, the bags are equipped with an electronics storage area with audio ports, hydration pack storage and external map pocket (tank bag only), waterproof zippers, attached sewn-in rain hoods, easily- deployed adjustable expansion, integrated carrying handles and backpack straps for easy transport, and universal strapping systems that make them easy to install on most bikes. The tank bag uses magnets and optional straps, so it can be used with plastic or metal gas tanks. Fastrax Backroads bags are constructed from rugged 1680-denier polyester and fea- ture a limited lifetime warranty. MSRPs are as follows: Fastrax Backroads Tail Bag, $139.99; Fastrax Backroads Tank Bag, $159.99; and Fastrax Backroads Saddle- bags, $199.99. HELMET HOUSE ADDS MICHIGAN ACCOUNT REP Helmet House, Inc., announced that Nick Vaughn has been named account repre- sentative for Michigan. Vaughn has experience in both inside and outside sales in the industry, along with inventory and business operations knowledge. He will be based in Grand Rapids and is replacing longtime Hel- met House account rep Bill Giacomelli, who has announced his retirement. "We are thrilled to welcome Nick to the Helmet House team, and we congratulate Bill Giacomelli on his retirement and on his many career achievements with Helmet House in serving our valued customers throughout Michigan. We wish him all the best," said Bob Miller, president and co- founder of Helmet House. "With the industry starting to look forward to 2015, I am con- fident Nick will be instrumental to Helmet House's continued support of our Michigan customers and in Helmet House's ongoing business growth." PARTS UNLIMITED NAMES NEW SALES MANAGER Parts Unlimited announced that Brian Buffo is the company's new regional sales manager for the Central West Region. Buffo is a lifelong dirt bike enthusiast and contin- ues to ride aggressively today, participating in Hare Scrambles on his KTM 300XC and Suzuki RM 250. He has worked as a sales rep on the East Coast and in the Midwest. One of his brothers owns a dealership, and another brother is a dealership service manager. FULMER UNVEILS NEW GRAPHICS FOR TOP-SELLING HELMET Fulmer has revealed the latest graphics for its top-selling 62B Nar- cosis full-face helmet. The special edition Narcosis Of The Deep 360-degree graphic depicts a psychedelic underwater battle between a scantily clad mermaid and a menacing angler fish. Just when you think you caught all the details, you notice what can only be described as a "skull crab" making his way across the top of the lid. "The artwork and details on the graphic are amazing. We really let the artist run with it and didn't hold him back from making a killer graphic. We wanted something that people would see on our dealers' shelves and would have to own, this graphic definitely achieved that," said Nick LoMonaco, director of powersports for Fulmer Helmets. The 62B is equipped with a built-in sun- shade, multiple adjustable vent ports and countless other features. KÜRYAKYN IMPLEMENTS MAP POLICY FOR BAHN In a move to enhance the value of the brand and uphold its stance as a leading provider of vital reseller support services, Küryakyn Holdings, LLC has announced the implementation of a Minimum Adver- tised Pricing (MAP) policy for Bahn. The announcement coincides with the recent launch of the Bahn brand and significantly supports the company's Crusher and XKür- sion MAP policies applied in August and October 2014, respectively. "The MAP policies we've implemented are a great way to enhance and protect the integrity of our brands," said John Petta, Küryakyn director of sales for distribution and business development. "Additionally, the policies strengthen our value proposi- tion for all of our dealers, from the smallest brick-and-mortar stores, to large ecom- merce customers." The brand-specific MAP policies are being implemented unilaterally and apply to all U.S.-based distributors and retailers, including catalog and Internet retailers, who resell Bahn, Crusher and XKürsion products. All three MAP guidelines limit resellers to no more than a 10 percent markdown from standard MSRP pricing. The policies are only applied to advertised pricing, and do not institute a maximum advertised price. Direct questions and requests regarding Bahn, Crusher and XKürsion MAP policies to MAPadmin@kuryakyn.com. CORBIN RELEASES CLASSIC SOLO SADDLE FOR 2015 INDIAN SCOUT Corbin has unveiled its new Classic-style Solo seat for the nostalgically styled Indian Scout. It provides maximum rider comfort com- bined with classy looks and a range of custom options and accepts Corbin's removable back- rest for a total of 12 inches of vertical back support. Corbin's sculpted seating position gives maximized body contact and provides touring quality comfort. The neutralized seat platform offers an easier reach to the ground and a more ergonomic position on the bike. Corbin's removable rider backrest is simple to install and adjusts easily. Just slide the backrest shaft into the internal hardware of the Classic Solo and lock it in place with a single bolt. The backrest can be set and locked in place with the easily accessible adjustment screw, with no need to remove the saddle. A high density Comfort Cell foam provides a firm, supportive ride. Dished shaping provides contoured support and minimizes the tendency to slide in the sad- dle. It's sculpted to support your body from the sides and eliminate centralized pressure on your tailbone. MUSTANG CELEBRATES 35 YEARS Three Rivers, Mass.-based Mustang will see its iconic "Pegasus" winged horse logo soar to new heights in 2015. New products, a new look and a new catalog commemorating this milestone kick off a yearlong celebration from the venerable seat manufacturer. "This year marks Mustang's 35th Anni- versary, so we decided to commemorate the occasion in style," said Mustang Seats mar- keting director Marilyn Simmons. "Mustang has been handcrafting superior seats in our historic New England factory since 1980, so we really want to spread our wings this year, as it were." According to company folklore, the name comes from the legendary P-51 Mus- tang fighter plane, so that became the thematic ele- ment for the anniversary edition cata- log, the ads and soon-to- be-revamped website. Mustang has been syn- onymous with comfortable seats for Har- ley-Davidson, Victory and metric cruisers. "Not only have new seat styles been introduced, but brands like BMW, Indian and Triumph have been brought into the mix. Mustang now has everything from the RunAround — the lowest, leanest and meanest seat Mustang has ever made — to our new top-of-the-line touring seat for the Harley Rushmore models, the Summit," Simmons said. PSB DIGEST www.PowersportsBusiness.com AFTERMARKET Powersports Business • April 6, 2015 • 49 Dowco launches Backroads sport and adventure luggage Dowco has launched the newest products in its Fas- trax Backroads Series. NICK VAUGHN BRIAN BUFFO Fulmer has revealed the latest graphics for Fulmer has revealed the latest graphics for Fulmer its top-selling 62B Nar- cosis full-face helmet. The special edition Narcosis Of The between a scantily Mustang Seats unveiled its 35th anniversary logo. The Corbin Classic Solo saddle for the 2015 Indian Scout features a sculpted seating position. The 62B is Fulmer's best-seller. The new 62B Narcosis Of The Deep clad mermaid and a menacing angler fish. Just caught all the details, a "skull crab" making his way across the top of The 62B is Fulmer's best-seller.