Issue link: https://read.dmtmag.com/i/485263
www.PowersportsBusiness.com Powersports Business • April 6, 2015 • 51 Above: Attendees at Wild Prairie H-D found a runway-friendly bike arrangement in the showroom. Right: The main display at Wild Prairie Harley-Davidson featured several MotorClothes items hand-selected for their color, along with a new 2015 Street 500. MARKETPLACE 4xPro . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.4xpro.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Aegis Powersports. . . . . . . . . . . . . . . . . . . www.aegispowersports.com . . . . . . . . . . . . . . . . . . . . . . 16 AIMExpo . . . . . . . . . . . . . . . . . . . . . . . . . . www.aimexpousa.com . . . . . . . . . . . . . . . . . . . . . . . . . . 25 American Honda Financial Services . . . . . . www.hondafinancialservices.com . . . . . . . . . . . . . . . . . . . 7 Auction 123 . . . . . . . . . . . . . . . . . . . . . . . www.auction123.com/powersports . . . . . . . . . . . . . . . . 46 Big Bike Parts . . . . . . . . . . . . . . . . . . . . . . www.bigbikeparts.com . . . . . . . . . . . . . . . . . . . . . . . . . . 42 CDK Global Recreation. . . . . . . . . . . . . . . . www.cdkglobalrecreation.com/loyalty . . . . . . . . . . . . . . 27 CFMOTO Powersports . . . . . . . . . . . . . . . . . www.cfmoto-us.com . . . . . . . . . . . . . . . . . . . . . . . . . 32-33 Design Engineering Inc. . . . . . . . . . . . . . . . www.deipowersports.com . . . . . . . . . . . . . . . . . . . . . . . . 34 Dynojet . . . . . . . . . . . . . . . . . . . . . . . . . . . www.dynojet.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Eastern Powersports Auctions . . . . . . . . . . www.easternpowersports.com . . . . . . . . . . . . . . . . . . . . 31 EFG Companies . . . . . . . . . . . . . . . . . . . . . www.efgcompanies.com . . . . . . . . . . . . . . . . . . . . . . . . . 13 HISUN . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.hisunmotors.com . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Hydro-Turf . . . . . . . . . . . . . . . . . . . . . . . . . www.hydroturf.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Küryakyn Holdings . . . . . . . . . . . . . . . . . . . www.kuryakyn.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 KYMCO . . . . . . . . . . . . . . . . . . . . . . . . . . . www.kymcousa.com . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Lonski & Associates . . . . . . . . . . . . . . . . . . www.henrylonski.com . . . . . . . . . . . . . . . . . . . . . . . . . . 36 M&M MotorMall. . . . . . . . . . . . . . . . . . . . . www.dealercostparts.com. . . . . . . . . . . . . . . . . . . . . . . . 44 Maxxis International USA . . . . . . . . . . . . . . www.maxxis.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 MBA Insurance Inc. . . . . . . . . . . . . . . . . . . www.mbainsurance.net . . . . . . . . . . . . . . . . . . . . . . . . . 46 McGraw Powersports Group . . . . . . . . . . . . www.mcgrawpowersports.com . . . . . . . . . . . . . . . . . . . . 28 MotoLease Division . . . . . . . . . . . . . . . . . . www.motolease.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 National Powersport Auctions . . . . . . . . . . . www.npauctions.com . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Parts Unlimited . . . . . . . . . . . . . . . . . . . . . www.parts-unlimited.com . . . . . . . . . . . . . . . . . Inside Cover Powersports Business Power 50 . . . . . . . . . www.powersportsbusiness.com/power-50 . . . . . . . . . . . 47 S&S Cycle . . . . . . . . . . . . . . . . . . . . . . . . . www.sscycle.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Sam's Powersports Garage . . . . . . . . . . . . www.samspowersportsgarage.com . . . . . . . . . . . . . . . . . 49 Scorpion Sports . . . . . . . . . . . . . . . . . . . . . www.scorpionusa.com . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Seizmik . . . . . . . . . . . . . . . . . . . . . . . . . . . www.seizmik.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Short Block Technologies . . . . . . . . . . . . . . www.shopsbt.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 STA-BIL . . . . . . . . . . . . . . . . . . . . . . . . . . . www.sta-bil360.com . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Spectro Oils of America . . . . . . . . . . . . . . . www.spectro-oils.com . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Sullivan's . . . . . . . . . . . . . . . . . . . . . . . . . www.sullivansinc.com . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Synchrony Financial . . . . . . . . . . . . . . . . . . www.synchronybusiness.com/powersports . . . . . . . . . . . 18 Tucker Rocky . . . . . . . . . . . . . . . . . . . . . . . www.tuckerrocky.com . . . . . . . . . . . . . . . . . . . 5, Back Cover Vee Rubber . . . . . . . . . . . . . . . . . . . . . . . . www.veerubber.co.th . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 XY Powersports . . . . . . . . . . . . . . . . . . . . . www.xypowersports.com . . . . . . . . . . . . . . . . . . . . . . . . 15 Yuasa Batteries . . . . . . . . . . . . . . . . . . . . . www.yuasabatteries.com . . . . . . . . . . . . . . . . . . . . . . . . 23 ADVERTISER INDEX CLASSIFIED ADS FOR SALE NORTHERN MINNESOTA'S Premier Power Sports Dealer Sales/Service/Rentals w/ Impressive Lake Shore/ Real Estate Home. Multi Line Franchises, ATV • Snow • Marina. 5 Acres, Multiple Buildings 46 yrs. Same Location readytosale@yahoo.com 2010 ECA FAROS MOTORCYCLE SIMULATORS. 200-1,000 HOURS. SELL/TRADE INVENTORY PREFER BMW1200GS. ALL TRADES OR OFFERS CONSIDERED. JOHN 214.616.6369 JohnCProffitt@hotmail.com new riders just as comfortable as seasoned ones, with workshops that guided them without mak- ing them feel too overwhelmed. "I understood from when we first started this that this is our jumping off point. We can add stuff later, but I didn't want to overwhelm women right away. I wanted the workshops to be simple." THE RED EXPERIENCE Admittedly, Cook said that Wild Prairie does quite well with sales to women: "We have a really big women market around here, which I love. I especially love the women I meet whose husbands have been riding for years and they say 'I'm sick of riding on the back!'" The Go Red For Women event was much more than an attempt to simply get women into the dealership, and selling clothes was not what it was all about, Cook added. "I wanted to make this an event. I wanted to make it special. I want to always give people a reason for coming in, not just a reason to buy. This is an event to show how much we support Go Red and women in general." Wild Prairie wanted Go Red For Women to be an experience unlike anything they'd done before. Cook was thrilled with the rider turnout and plans to continue the event on an annual basis. "Now we can capture them. Say that if they liked the workshops, it's time to get into a Rider's Academy. Let's teach you how to ride a bike and get you independent on your own," added Cook. Wild Prairie Harley-Davidson has already started planning events from late spring well into the summer. Cook is most excited about Saddle-Up Saturdays, which feature H-D rides every Saturday in the summer time. "No matter what weekends you're here, we're going to have an event," said Cook. After such a success, Wild Prairie took notes and is already in the planning stages for next year's Go Red For Women event. Cook hopes that she'll see more women on the roads this season, perhaps even as a result of this event. "You want to have freedom. You might get that from a husband or boyfriend, or whom- ever you're with, but it's never the freedom you're going to feel on a motorcycle," Cooks said. "This industry needs more women and I want all women to be able to experience that feeling." PSB GO RED CONTINUED FROM PAGE 50 AlumaSki's biggest competitors are the Sea- Doo SARs search and rescue model and SJX Jet Boats, however neither have the same alumi- num construction and cargo carrying features features as the AlumaSki. 2015 PLANS With Mackinnon Marine entering its second year in business, the company is optimistic for 2015. Among its first plans for this year are to expand its dealer base. Marita Sea & Ski remains its only dealership to date, but Alu- maSki wants to expand throughout the U.S. and Canada. Its primary areas of focus include Oregon, Idaho and California because each has certain markets in which AlumaSki could have success. The company has also received an inquiry from a dealer in the Bahamas, who is interested in the AlumaSki's use near coral reefs, and several Alberta-area dealers contacted the company after the AlumaSki appeared on Discovery Channel's "Daily Planet," which is shown primarily in Canada. "There is interest. We're just trying to estab- lish all the interested parties right now and release this information all at once and hope- fully get this moving," Lund said. Mackinnon Marine also has to budget for trips to the Lower 48 and Canada, as making a trek from Alaska with units can be costly. However, the company believes it will be able to grow its dealer base throughout 2015, as it gains ground further south and east. Mackin- non Marine is seeking strong dealer partners who already sell PWC and/or boats. Current turnaround times for customized units is two weeks, as Mackinnon Marine's Anchorage manufacturing facility can bring the AlumaSki to a certain point of production before shelving it in anticipation of custom orders. The company already has a couple units that have started along that process and are waiting for new orders, in addition to standard stock units for sale. As spring hits in Alaska and the rest of North America, Mackinnon Marine expects this year to be big for AlumaSki in terms of sales, dealer growth and brand recognition. PSB ALUMASKI CONTINUED FROM PAGE 44