Issue link: https://read.dmtmag.com/i/575161
Overall motorcycle production of Japanese motorcycles in July 2015 was recorded as 40,795 units. Compared with the 49,908 units total recorded for the same month of the previous year, there is a decrease of 9,113 units or 18.3 percent. Production has seen a decrease for nine consecutive months, according to data from the Japan Automobile Manufacturers Association (JAMA). Motorcycle production in each class was also down. The 50cc and under class was down 42.2 percent to 4,156 units. The 51-125cc class was down 24.5 percent, or 1,085 units, and the 126-250cc class was down 0.3 percent with 9,013 bikes produced. The over 250cc class was down 4,963 units, or 17 percent. Overall motorcycle export in July 2015 was recorded as 28,050 units. In comparison to July 2014, export decreased 23.4 percent or 8,555 units. Motorcycle export has experi- enced a decrease for two consecutive months. In each class, exports had double-digit percentage decreases. The 50cc and under class was down 36.9 percent to 630 units. The 51-125 cc class decreased 31.3 percent, or 1,115 units, and the 126-250cc class was down 2,596 units, or 30.1 percent. The over 250 cc class exported 18,939 units, which was down 19.1 percent from the previous year. SUZUKI BECOMES FIRST OEM TO INK MULTI-YEAR DEAL AT AIMEXPO The American International Motorcycle Expo (AIMExpo) has announced that Suzuki, one of the founding OEM exhibitors of the groundbreaking event, has committed to a multi-year agreement that will see the brand in attendance for years to come. The third- annual event returns to the Orange County Convention Center (OCCC) in Orlando, Florida, this Oct. 15-18 where the OEM plans to showcase multiple 2016 product lines and offer demo rides of its most popular models. With this agreement, Suzuki becomes the first OEM exhibitor to commit to a multi-year contract with the event that continues to revo- lutionize the powersports industry. Since establishing itself at the inaugural AIMExpo back in 2013, Suzuki continues to leverage the innovative, all-in-one platform offered by AIMExpo. For 2015, Suzuki will again have a presence at AIMExpo Outdoors! where attendees will have the opportunity to experience first-hand Suzuki motorcycles such as the GSX-R, V-Strom and Boulevard, as well as Suzuki KingQuad ATVs. The OEM's booth inside the OCCC will feature an interactive and highly engaging display of its 2016 product line. The indoor and outdoor presence provides dealers, consumers and media with an all- encompassing experience unlike any other. "From year one we recognized the value AIMExpo was providing for the powersports industry as a whole by creating an event for dealers and consumers," said Rod Lopus- nak, director, operations head, motorcycle/ ATV sales operations at Suzuki. "Suzuki is committed to supporting Suzuki dealers first so they can provide value to consumers, which is why we have signed a multi-year agreement to leverage the show's platform for both Suzuki and for Suzuki dealers. We will have even more products on dis- play and available for demo rides this year including our GSX-R and new GSX-S line, plus Suzuki V-Strom, Burgman, Boulevard and KingQuad ATV lines. We look forward to connecting with Suzuki dealers, Suzuki riders and with the industry as a whole throughout the four days in Orlando." "Suzuki's two-year commitment speaks volumes about the impact AIMExpo has generated in just two short years and is a significant milestone," said Mike Webster, president, Marketplace Events Motorcycle Group. "Each year they have expanded their presence and found ways to engage with dealers, consumers and media in a very authentic fashion. This is exactly what the all-inclusive AIMExpo platform was designed for. We value their partnership greatly and look forward to Suzuki's con- tinued growth and involvement with AIM- Expo." PSB DIGEST FOCUS PSB Metric bikes www.PowersportsBusiness.com Powersports Business • October 5, 2015 • 25 Japanese OEMs decrease production in July Suzuki will have both an indoor and an outdoor pressence at this year's AIMExpo.