Issue link: https://read.dmtmag.com/i/575161
www.PowersportsBusiness.com MOTORCYCLE Powersports Business • October 5, 2015 • 47 SIX BENDS CONTINUED FROM PAGE 46 Peoria dealership selling BMW, Ducati and Triumph GO AZ Motorcycles has officially opened the doors to its second location at the south- east corner of Loop 101 and Bell Road in Peoria, Ariz. Filling a gap in the market, GO AZ is the only dealership in the area featuring exclusively European lines with BMW, Ducati and Triumph brands. The 15,000-square-foot site includes two levels of showroom space, retail areas, a coffee shop, performance stage, outdoor patio, customer lounge and premium service department. Phase II is slated to open in early 2016 and will expand the service area by an additional 10,000 square feet. "We are excited to offer the West Valley convenient access to the GO AZ Motorcycles' brand and deliver the customer experience that helped make GO AZ Motorcycles in Scottsdale the No. 1 dealer in North America for the last two years," said Gina Marra, vice president of the Powersports Division at YAM Worldwide. Founded in 2008 by well-known entrepre- neur and philanthropist, Bob Parsons, GO AZ has experienced rapid growth and success in the past seven years. The dealership has been named the No. 1 powersports dealer in North America by Powersports Business for the past two years. "Our GO AZ dealerships elevate the cus- tomer experience far above what you expect from a typical buying experience," said Par- sons. "The amenities and services provided are an expression of our passion for motorcycles and the biker community." GO AZ's West Valley location was designed to provide a unique experience and features a vintage, industrial feel with wood, brick, con- crete and custom metal finishings throughout the space. More than just a motorcycle dealer- ship, the new campus was built to be an enter- tainment-centered enterprise and will host live bands every weekend and special events such as barbecues on the patio and football Sundays with games playing on the multiple televisions displayed around the dealership. The company is planning an open house event later this fall and the official grand open- ing is slated for spring 2016. PSB Go AZ Motorcycles opens second store and create unique experiences. Phase One of the property was completed last fall and includes the 54,000-square-foot Six Bends Harley-Davidson retail location, an on-site two-acre Riding Academy and test ride track, as well as its own entertainment venue Top Rocker Field. Additionally, the site has a 20,000-square-foot gathering space called The Plaza and separate fire pit area dubbed "The Pit", where they can relax or meet friends. The term "six bends" refers to the bends in a motorcycle's handlebar, a part often cus- tomized on a motorcycle. As with virtually all parts of a Harley-Davidson, the handlebars are customizable and unique to the rider. SFE feels strongly that each rider in the motorcycle com- munity is unique, but bound together by the passion for riding that they share. Six Bends is a community for riders and non-riders to enjoy themselves, the beautiful Southwest Florida environment and attend events. The lore of Six Bends extends to the very fiber of the projects, how the roads are placed, where people can gather — moments in the space. It carries over into the entertainment venue, Top Rocker Field, with a name that not only refers to visiting musicians (the likes of Bret Michaels and Eddie Money who have already attended), but also the top badge on a motorcycle vest. PSB Go AZ Motorcycles, the Powersports Business Power 50 No. 1 dealer in North America the past two years, opened a second dealership in nearby Peoria, Ariz. The new dealership sells BMW, Ducati and Triumph.