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6 • October 5, 2015 • Powersports Business NEWS www.PowersportsBusiness.com Learn more about seminar presenters in Orlando Here's a closer look at the speakers who will be presenting at the Powersports Business Insti- tute @ AIMExpo in Orlando, Oct. 15-19. TOMMY ADY FOUNDER, THE WRITEBACK Tommy Ady is a power- sports business and sales expert. He grew up as a top salesperson, worked his way up to GM and eventu- ally as a partner in his family's chain of top performing dealerships. Tommy then developed The WriteBack specifically for powersports dealers as a sales and closing tool that speeds up the sales process and increases profits at the same time. His company provides customized sales training programs and sales processes to pow- ersports dealerships around the United States and Canada. Ady is a speaker who captivates audiences with his down-to-earth, entertaining speak- ing style as he tackles timely topics regarding sales, management and F&I, outlining what people need to do to thrive in the motorcycle dealerships. STEVE BARKER VP OF SALES, MIC SYSTEMS & SOFTWARE S t e v e B a r k e r h a s b e e n actively working with inde- pendent and franchised pow- ersports dealers for over 30 years, helping implement business solutions to automate their parts and service departments. Steve started his career at MIC Systems in 1984 and has set up over 1,000 dealerships, educating them on how gain control of their parts inventory and increase profits in their service departments. Steve worked directly with Kawasaki Motors Corp. from 2012-15, automating its service department, and BRP, implementing software in its Palm Bay, Fla., parts distribution warehouse. Steve also worked directly with HLSM elec- tronic parts finder and ServiceManagerPro flat rate labor guides to introduce exciting new software tools that have been specifically devel- oped for the V-twin industry to save time and increase profits. KEVIN BAXTER TECH SUPPORT MANAGER, DAYTONA TWIN TEC Kevin Baxter built his first engine at 9 years old with an old hardback "Motors" manual in his dad's garage, and has been a part of virtually all disciplines of high performance engines since. While pur- suing an education as a mechanical engineer, his experience developed into a career build- ing race cars and restoring high end muscle cars. As a master engine designer and builder, he went on to design super high performance race/street engines, components and fuel injec- tion systems as a consultant for professional engine builders. Over 10 years ago, Kevin was on a mission to find engine components to make his Electra Glide run like his classic muscle cars did. He decided to create his own style and blend of performance and reliability, which led to the opening of Pro Twin Performance Products and Baxter's Motorcycle Garage. In his quest to get the most out of the engine designs with great tuning products, his relationship with Daytona Twin Tec began and quickly turned into more of a partnership, assisting in devel- oping new products, testing in real world environments and taking the role of technical support manager. TY BELLO VP SALES AND MARKETING, AMERICAN SPORTWORKS Ty Bello has coached more than 1,000 businesses in his career and presented at more than 600 trade shows and events in the past 14 years. He is now serving as vice president of sales and marketing for American Sportworks, a manufacturer and distributor of off-road vehicles since 1959. He has more than 21 years of experience in sales and marketing. Ty's experience as a sales coach has included retail sales and customer service. Ty also has a long family history of auto dealerships and has done training for some of Ford Motor Company's 20 Groups. Ty knows what it takes to engage the customer and serve them, while increasing sales. He first presented at the Powersports Busi- ness Institute @ AIMExpo in 2014. MARK BOLER CO-OWNER, OASIS CYCLES, INC. Mark Boler is the co-owner a n d o p e r a t o r o f O a s i s Cycles, Inc. Mark started the company in 2007 and has since continued to grow and expand. Oasis Cycles specializes in custom builds and performance upgrades. He is the tuner and An inside look at PSBI@AIMEXPO speakers See Speakers, Page 8