Issue link: https://read.dmtmag.com/i/575161
FOCUS PSB Metric bikes www.PowersportsBusiness.com Powersports Business • October 5, 2015 • 29 MOST SEARCHED CRUISERS BY MODEL YEAR Interest in newer vehicles is increasing. Model-years 2011 through 2013 all showed an increase in KBB.com web hits for 2015 when compared to 2014. Older years show inter- est gradually waning from a 3 percent drop for model-year 2010 to an 8 percent drop by model-year 2004. MOST SEARCHED CRUSIERS BY OEM To give market perspective, Harley-David- son is the clear leader on the most-researched cruiser manufacturer list, claiming 45 percent of KBB.com Web hits. Metric cruisers occupy the next positions below Harley-Davidson. Honda received 18 per- cent; Yamaha received 10 percent; Suzuki received slightly over 6 percent, and Kawa- saki received slightly under 6 percent of KBB.com Web hits. Other cruiser man- ufacturers to receive sig- nificant raw numbers of KBB.com Web hits were BMW, Triumph, Victory, and Ducati, even though as a percentile they lag behind the top five manufacturers. PSB Lisa Pelissier is a senior powersports analyst for Kelley Blue Book. Change from Q2 2014 KBB Suggested Retail Value KBB Trade-In Value 1 2006 Honda VTX1300C down 8% $3,220 $4,685 2 2003 Honda Shadow 750 Spirit down 11% $1,820 $2,695 3 2007 Yamaha V-Star 650 Classic down 8% $2,265 $3,325 4 2003 Honda Shadow 750 ACE Deluxe down 14% $1,990 $2,940 5 2004 Honda VTX1300C down 9% $2,810 $4,095 6 2007 Honda VTX1300C down 4% $3,565 $5,180 7 2006 Honda Shadow 750 Aero down 14% $2,320 $3,400 8 2005 Honda Shadow 750 Aero down 11% $2,180 $3,210 9 2002 Honda Shadow 750 ACE Deluxe down 5% $1,865 $2,755 10 2007 Honda Shadow 750 Spirit down 12% $2,355 $3,455 Year Make Model Change from Q2 2014 KBB Suggested Retail Value KBB Trade-In Value 1 2015 Kawasaki Vulcan S up 29% $4,045 $5,875 2 2015 Yamaha SR400 up 9% $3,040 $4,425 3 2015 Honda Fury3 up 4% $6,070 $8,695 4 2015 Honda Shadow 750 Phantom up 10% $4,115 $5,975 5 2015 Yamaha Bolt R-Spec up 47% $4,505 $6,535 6 2015 Honda Rebel 250 down 7% $2,445 $3,585 7 2015 Honda Shadow 750 Aero3 up 6% $4,115 $5,975 8 2015 Yamaha Bolt up 1% $4,135 $6,005 9 2015 Kawasaki Vulcan 1700 Voyager up 48% $10,700 $14,480 10 2015 Honda Gold Wing F6B Deluxe down 7% $13,650 $17,815 10 2015 Kawasaki Vulcan 900 Classic LT down 4% $4,645 $6,730 Year Make Model TOP 10 MOST RESEARCHED METRIC CRUISERS ON KBB.COM: 2015 YTD TOP 10 MOST RESEARCHED MODEL YEAR 2015 METRIC CRUISERS ON KBB.COM: 2015 YTD Source: Kelley Blue Book The Kawasaki Vulcan S is the most viewed metric cruiser on KBB.com