Issue link: https://read.dmtmag.com/i/575161
48 • October 5, 2015 • Powersports Business MOTORCYCLE www.PowersportsBusiness.com Bintelli's 50cc units run $949 to $1,399. Adlys come in just above that, at $1,749 for the Bullseye 50 and $1,849 for the GTA 50, while competitive 50cc scooters from Taiwanese counterparts Genuine and SYM have a starting MSRP of $1,999. "We're one of those companies that likes to be friendly with our competition. We're friendly with those guys; we think they're phe- nomenal; they have great products. We wanted to do something a little bit different, so ours is actually a great complement to their products," Jackrel said. He expects most dealers will carry the Adly line in addition to Bintelli and Genuine or SYM. The Adly price point offers the perfect alterna- tive to the Chinese Bintelli, for those who have strong misconceptions about Chinese scooters. But it also gives customers a scooter that comes in at an MSRP under what SYM and Genuine offer. At the same time, Jackrel admits a person adamant about buying a Buddy, for example, isn't going to change course and buy an Adly. "We're a great complementary product, where we've had some dealers call us and say, 'We don't want to drop Genuine or SYM for you,' and we say, 'No, we don't want you to. We want you to keep Genuine and SYM; they're doing phenomenal in your showroom, and you're doing phenomenal with them. Don't drop something that is working. Get something that complements that, so you can get some- thing in between their product and the Chinese product,'" Jackrel said. BUILDING A DEALER NETWORK Most of the dealers who have been first adopt- ers of the new Adly line are also Bintelli dealers. "First what we did is we approached our Bintelli dealers that have exclusive territories because we always want to have our family have the chance at a new product first. So we gave them all first rights, and we got a bunch of them to sign up," Jackrel said. Because the $1,749-plus Adlys don't fit every market that can accommodate the $949- plus Bintellis, not all of Bintelli's 75 dealers signed on. After the Bintelli scooter dealer push, the distributor began reaching out to open territories to draw in new dealers, although Bintelli dealers still have right of refusal for their territory. "As of this point, it's opened up to everyone. The Bintelli dealers have had their chance; they've got the first right. But any dealerships that are in territories that we don't have anyone carrying Adly, it's completely open, and we're signing up new dealers," Jackrel said. When taking on new dealers, Jackrel reports that Bintelli looks for those who will deliver strong customer service before, during and after the unit sale. "We go after dealers that are going to pro- mote the product and take care of the custom- ers in the proper way and are not just going to think the sale ends once the vehicle is given to the customer because that's not how that works," Jackrel said. As much as he expects of his dealers, Jack- rel also pushes Bintelli to support the dealers in return. "We do exclusive territories; we support that dealer; we want to make them grow. Even if they don't hit their dealer minimums, we're going to find ways to help them out, to try to get them in there. We're not just going to look to replace them with someone bigger and bet- ter," he said. In the spirit of that partnership, Bintelli is allowing dealers to get started with the Adly brand with only a six-scooter order, and as Bintelli is aligned with GE Capital, dealers can use their GE floorplan to finance the units. 2015 SALES Bintelli's first two Adly scooters are the rede- signed Bullseye 50 and the new-to-the-U.S. GTA 50. Each features a two-stroke, 49cc, air-cooled engine, along with NGK spark plugs, a Yuasa battery and front disc brakes. Both come with a two-year warranty and two years of roadside assistance. The Bullseye 50 includes a locking trunk, passenger footpegs, a halogen headlight and a redesigned speedometer for $1,749. "The Bullseye is very well known in the scooter market, but we didn't feel like the fit and finish and the quality was good enough for our standards, so we actually did 19 upgrades and modifications to that model. It's something that's really going to be a great seller in the U.S.A.," Jackrel said. The GTA 50, with an MSRP of $1,849, has a large, comfortable seat with LED accent lights, while a digital speedometer and upgradable rims are available. Though Bintelli is introducing Adly with only two models for now, the third and fourth won't be far behind, Jackrel reported. "Our third model that will be released later this year is going to really excite some people because it's something that's not out there right now," he said. "It's going to be new and a really fresh lineup for the Taiwanese side." PSB ADLY CONTINUED FROM PAGE 44 Exclusive rewards club also offered EagleRider has exponentially multiplied the amount of repeat guests who quickly become fanatics after getting a taste of EagleRider's superior inventory, dedication and above all, experience. To see that these guests are properly rewarded for their devotion, EagleRider has officially launched its exclusive Club EagleRider, offering loyal clients a staggering array of benefits to such an extent never before seen or imagined in the industry. After a quick and easy enrollment, one can join this elite cadre of travelers and adventurers enjoying rewards that include: A supply of rental credits every month redeemable for renting vehicles instead of using cash Incredible discounts on tours and rentals across the board Exclusive Member-Only rides VIP check-ins that eliminate waiting times Extra riding hours Many more convenient services available only for Club Members. "A lot of people in the industry have expressed shock after seeing all the perks we're offering as part of our Membership Club, but here at EagleRider we never forget that it's our clients first and foremost who have elevated us from renting bikes out of a garage to becoming the biggest national and international player in our industry," Chris McIntyre, founder and CEO of EagleRider, said. "Loyalty is a two-way street, and we do everything we can to show our gratitude to those across the world who think of us when they think of travel and adventure." In addition, EagleRider also recently announced that it has released a fully localized version of its website in Korean. It also offers Chinese and Japanese language sites. "The world is counting on us as the artisans of service in our industry to make ourselves available and accessible," EagleRider chief tech- nology & product officer Hal Oreif said. "The Korean people have stretched their hands out to us, and the release of our Korean website is our way of letting them know that we've heard the message and have officially arrived to do what we do best — make dreams come true." Finally, EagleRider continues relentless expansion with the recent opening of a new location in Miami South Beach that unlocks the pristine beaches and picturesque views to conquest by motorcycle. This long awaited location on the corner of 5th and Michigan features all the amenities and services that people have come to expect from EagleRider and occupies a prized piece of real estate only a few short blocks from the beach on all directions. "When we first opened an EagleRider facil- ity in Miami, our goal was to be as close to the airport as possible for the convenience of the travelers," remarked McIntyre. "But a location in the heart of Miami South Beach was too great a temptation for us to resist and now our clients can immerse themselves in some of the best rid- ing the East Coast has to offer right out of the gate at EagleRider South Miami." PSB EagleRider opening in South Beach Bintelli made more than a dozen upgrades and modifications to the Adly Bullseye before bringing it back to the U.S.