Issue link: https://read.dmtmag.com/i/575161
www.PowersportsBusiness.com NEWS Powersports Business • October 5, 2015 • 9 walk the walk!" Rob has worked with OEMs, product com- panies and extensively at the dealer level. He has worked with several aftermarket com- panies and developed and innovated F&I products for powersports that cater to the powersports enthusiast. STEVE JONES SENIOR PROJECTS MANAGER, GART SUTTON & ASSOCIATES Steve Jones has been in the powersports industry for nearly 40 years. An avid rider, he raced motorcycles for many years. Steve has worked as a technician, service manager, parts manager and sales manager. He spent more than 20 years with major powersports manufactur- ers as a field service advisor and as a DSM. Since 2003, Steve has been a consultant, instructional designer, GM and projects manager for Gart Sut- ton & Associates. He has helped develop training solutions for many major manufacturers and conducted numerous dealership on-site consulting ses- sions. An experienced facilitator, he has spoken on topics such as sales management, parts department management and service depart- ment management. Steve is a columnist for Powersports Business and is presenting at the Powersports Business Institute @ AIMExpo for the third time. BOB KAY V-TWIN DIRECTOR, MARKETPLACE EVENTS MOTORCYCLE GROUP | AIMEXPO Bob Kay has been involved in the motorcycle industry for over four decades. He offers a wide range of management and training skills specializing in the areas of publicity, event management, dealer development, distribu- tion, inventory management, sales and market- ing. He has been recognized for his product and apparel designs and more recently for his work with custom bike shows, expanding the pres- ence of custom motorcycles and their build- ers. His peers in the motorcycle industry have acknowledged his reputation and integrity with an Aftermarket Achievement Award and a Lifetime Achievement Award. Bob was vice president and co-owner of NEMPCO, then upon its sale became vice president and general manager of the Biker's Choice division of Tucker Rocky Distributing. DAVE KOSHOLLEK OWNER, DAKO MANAGEMENT COMPANY, LLC Dave "Dako" Koshollek has worked in the motorcycle industry since 1971 as a deal- ership mechanic and man- ager, MMI technical instructor, director of MMI's Harley-Davidson training programs and vice president for Dynojet Research's U.S. sales. He currently writes for Harley-Davidson's dealer publication, ShopTalk, teaches HDU courses in dealerships around the world and has authored a monthly column titled "Dako's Fuel for Thought" since 2004 that delivers proven best practices for superior parts and service operations. His goal is to help dealerships work smarter so they can enjoy the rewards of a job well done in the industry that he loves. TOM MACATEE CHIEF EXECUTIVE OFFICER, POWERSPORTS LISTINGS MERGERS & ACQUISITIONS T o m M a c a t e e f o u n d e d Powersports Listings M&A in 2001, and the company has been revo- lutionizing the buying and selling of pow- ersports industry dealerships and middle market level businesses ever since. His firm has arguably handled the successful sale of more powersports dealerships than any other in the world. COLLEEN MALLOY DIRECTOR OF MARKETING, ARI NETWORK SERVICES, INC. C o l l e e n M a l l o y i s t h e director of marketing at A R I N e t w o r k S e r v i c e s . Prior to joining ARI in November 2013, Malloy served as the editor of Motorcycle and Powersports News. She is dedicated to the mission of helping dealers improve their operations through the implementation of ever-evolving best practices paired with ARI's suite of an award-winning data-driven software tools and marketing services that help dealers "Sell More Stuff!" — online and in-store. ARI removes the complex- ity of selling and servicing new and used inventory, parts, garments and accessories for customers in the outdoor power equip- ment, powersports, marine, RV, automotive tire and wheel, and white goods industries. More than 22,000 equipment dealers, 195 distributors and 140 manufacturers world- wide leverage ARI's website and eCatalog platforms to "Sell More Stuff!" DAVE MCMAHON EDITOR IN CHIEF, POWERSPORTS BUSINESS D a v e M c M a h o n j o i n e d Powersports Business as senior editor in 2011, and was named editor in chief in 2012. He manages and facilitates the training session speakers for the Powersports Business Institute @ AIMExpo, as well editorial content for the PSB media platforms, including the magazine, website, e-newsletters and webinars. Dave is presenting at the Powersports Business Institute @ AIMExpo for the third time. MARK MOONEY PRESIDENT, MARK MOONEY POWERSPORTS CONSULTING Mark entered college as an art major to seek a teaching degree. Little did he know that what he would eventu- ally teach would change when he was offered work at a motorcycle dealership. "From the first time I walked into a motor- cycle dealership, I knew I was going to own my own dealership," Mark recalls. "The smell of a dealership, the people and the motorized accel- eration of two wheels was intoxicating." What didn't change was his desire to teach and mentor others. Experience came one department at a time. Soon, Mark was manag- ing dealerships, improving bottom lines and finally owning his own multi-line metric deal- ership. He's walked in your shoes, and nobody understands that like somebody's who's lived it and done it. Mark is a 35-plus-year veteran of the pow- ersports industry. Mark has partnered with many OEMs to provide dealership consulta- tion and sales training for dealers. He contin- ues to be one of Powersports Business' most read blog contributors. Mark is also an accomplished singer-song- writer and acoustic guitarist, and he hosts a weekly radio program on KPIG in California. Mark lives in Santa Cruz, Calif. with his wife, four children and five cats. RANDY NORTHRUP VICE PRESIDENT, SCHUBERTH NORTH AMERICA | HELD USA Randy Northrup brings a wealth of brand knowledge, having served in key role for a variety of industry brands. He has served as motorsports manager for No Fear, Icon Motorsports general manager and brand manager for Scorpion Sports before taking his on his current role with Schuberth North America. He started as GM in 2011 before being named vice president in 2011. In recent years he has presented at Americade, BMW MOA and AIMExpo. JIM RASMUS PRESIDENT, RETAIL DESIGN ASSOCIATES President and founder of Retail Design Associates, Jim Rasmus launched his con- sulting firm RDA in May 1990 specializing in retail store design, mer- chandising and work flow training for specialty stores. Prior to RDA he served as partner and executive vice president for Creative Retailing, Inc. in Irvine, Calif. In 2006 he co-authored and published "Winning In Power Sports Retailing" with his brother Gerald Rasmus. Jim's exten- sive experience in seminar and workshop programs for retail trade shows and orga- nizations throughout the United States has brought him numerous speaking invitations and opportunities from Kawasaki, Suzuki, Honda and Yamaha dealer shows, Lemco & Associates, Spader Group, Dealer Expo, Interbike and numerous other associations over the past three decades. Jim graduated with a B.A. in art and design from the University of Nevada, Las Vegas, where he began his experience in retail design and management. Jim has designed over 2,500 motorcycle dealerships in North America in addition to over 1,500 non-powersports retailers. His 12 years in retail store experience and over 33 years in design expertise all amplify his insight to create solutions for challenging projects with proven results, passing the ben- efits on to his clients. JENNIFER ROBISON NATIONAL RETAIL SPECIALIST | VISUAL MERCHANDISING COORDINATOR, TUCKER ROCKY/ BIKER'S CHOICE Jennifer Robison has an admired reputation in powersports as a speaker and a draw for interesting and usable content in the area of merchandis- ing and retailing. She has presented over two dozen times over a span of more than a dozen years for Tucker Rocky/Biker's Choice dealers across the U.S. In March 2015, she presented to more than 200 deal- ers at the EagleRider dealer convention. ROLF SAMMONS CO-FOUNDER AND PRESIDENT, MAX OPP MARKETING Rolf grew up in a family fueled by racing: drag boats, water skis, dragsters, motor- cycles and even lawn mow- ers. In '74 at only 13 he was hired by Kawasaki as a test rider for the Jet Ski. From 1979-82, he was consistently ranked as one of the top 10 riders in the world. Rolf joined Yamaha's development team in 1984 to assist in the development of the Wave- Runner and WaveJammer. In 1985 at the age of 25, Rolf was named Yamaha's first national marketing director for the newly formed Water Vehicle Department. Rolf resigned from Yamaha in 1987, after which he assisted Ford, Prudential, Miller Beer, Lucas Oil and Mighty690 Sports Radio. In 2003, Rolf became the VP of Sales & Mar- keting for Baron Custom Accessories. Baron sold in early '09 with Rolf agreeing to a two- year contract with Baron. In 2011 Rolf co-founded Max Opp Market- ing, the powersports industry's first "We Do It All For You" service provider. Max Opp's services use a dealer's existing website, social media and customer database to dominate and expand the dealer's market areas, effectively freeing dealer staff to concentrate on the day-to- day, on-the-ground needs of the dealership. RONDA SLAVEN MARKET RESEARCH & COMPETITIVE INTEL- LIGENCE LEADER, CORPORATE STRAT- EGY, SYNCHRONY FINANCIAL Ronda Slaven is a market research & competitive intelligence leader at Synchrony Financial. Ronda has been in her role with Synchrony Financial for four years and focuses on both consumer and business insights across 13 different product categories from apparel to furniture. Prior to joining Syn- chrony Financial, she spent 16 years leading various research initiatives across the con- sumer packaged goods, retail and financial services industries. Most recently, Ronda was sr. research man- ager at Heinz North America and Alliance Data Systems. In addition to her deep research expertise, Ronda considers herself a strong consumer advocate, always looking for oppor- tunities to bring the voice of the customer to the forefront of business. Ronda lives in Beavercreek, Ohio, with her husband and two daughters. JOHN SPADER PRESIDENT, SPADER BUSINESS MANAGEMENT Born and raised in South Dakota, John Spader serves as president of Spader Busi- ness Management. John is one of the primary instructors of the popular Total Management Workshop offered by his company and also presents various other workshops and seminars related to business management. He is the author of articles that have appeared in many industry journals. John has been invited to speak for groups including the Recreation Vehicle Dealers Asso- ciation of America, Marine Retailers Associa- tion of America, North American Equipment Dealers Association, Outdoor Power Equip- ment Institute and many more. He has worked closely with individual businesses in a variety of industries located SPEAKERS CONTINUED FROM PAGE 8 See Speakers, Page 10