Issue link: https://read.dmtmag.com/i/575161
FOCUS PSB Metric bikes 26 • October 5, 2015 • Powersports Business www.PowersportsBusiness.com in 2013 and fell to 10 percent by 2015. This reflects the one-third loss of margin seen also in the cruiser, dual and sport groups. The cruiser, dual and sport segments all closely follow the same margin pattern at just under 12 percent in 2011, and gradually declining 4 points to 8 percent in 2015. This is a loss of one-third of the margin over five years. Motocross lost two points, or 25 percent, of margin. Enduro was the only class of units to show an increase in margin. Its 1-point gain equates to a 10 percent increase. In terms of accessories sold with a cruiser unit deal, Suzuki gained 32 percent from 2011 to 2015, with a $111 per unit increase. Yamaha CDK GLOBAL CONTINUED FROM PAGE 20 See CDK Global, Page 27 GROSS MARGIN PERCENTAGE YIELD BY TYPE HONDA, KAWASAKI, SUZUKI AND YAMAHA ONLY PERCENT OF METRIC MARKET UNIT SALES BY UNIT TYPE HONDA, KAWASAKI, SUZUKI AND YAMAHA ONLY 10.5% 10.0% 9.0% 10.9% 8.2% 7.7% 6.3% 11.6% 8.0% 13.5% 15.0% 10.1% 5% 7% 9% 11% 13% 15% 17% 2011 2012 2013 2014 2015 CRUISER DUAL PURPOSE ENDURO MOTOCROSS SPORT TOURING Sport 34% Cruiser 21% Touring 16% Enduro 12% Dual Purpose 9% Motocross 7% Standard 1% Source: CDK Global Recreation Source: CDK Global Recreation