Issue link: https://read.dmtmag.com/i/575161
8 • October 5, 2015 • Powersports Business NEWS www.PowersportsBusiness.com diagnostic technician for Oasis. Mark has also assisted in research and development for compa- nies such as Baker Drive train, Dark Horse Crank Works, Rosa's Cycles and Techno-Research. Mark partnered with Techno-Research and now serves as field support staff and instructor for Techno-Research's training facility. PER DAHLEEN WEB COACH TEAM MANAGER, ARI NETWORK SERVICES, INC. Per Dahleen has more than 12 years of experience help- ing dealers get the most out of their websites and digital marketing invest- ments. As manager of ARI's Web Coaching Team, Dahleen pursues a mission to help dealers grow their businesses with effective online solu- tions that drive traffic and sales both online and in-store. Dahleen serves as an internal thought leader at ARI, offering regular training sessions to ensure the Web Coaching Team remains at the forefront of technology and online best practices. He has worked closely with powersports dealers and ARI's product development team to continu- ously innovate ARI's website platform to serve the unique needs of this ever-evolving industry. SAM DANTZLER PRESIDENT, SAM'S POWERSPORTS GARAGE | GARAGE COMPOSITES Sam was the kid who grew up down the road from you who was never, ever allowed to sit on a motorcycle. It was an image thing, not a safety thing, so motorcycles and tattoos were forbidden. Taking off to col- lege in the late '80s, he had secured both a motorcycle and a tattoo by the end of his first day on cam- pus. That's where it started, and he's currently on motorcycle number 58. Sam joined LEMCO (Ed Lemco's company) in 2000. He, Mark Tkach and Bill Coulter (RideNow) then bought the company from Lemco in 2005. The name changed one year later to RPM Group, and Assurant purchased RPMG in 2007. When Assurant exited the 20-Club business in 2009, Sam went independent. Since then, he's worked with several OEMs and hundreds of independent dealers. Sam launched Sam's Powersports Garage in 2012. Earlier this year, he launched Garage Com- posites, an intensive, year-long sales and manage- ment training initiative for dealership personnel. Sam has been a columnist for Powersports Business since 2012 and is presenting at the Powersports Business Institute @ AIMExpo for the third time. MASON DOUGLAS DIRECTOR OF SALES AND MARKETING, MD MEDIA CO. Mason Douglas has become a well accomplished digital marketing and SEO expert, speaking at regional and national SEO conferences around the country. He currently is the director of marketing for MD Media Co., a Texas-based digital marketing company. He is also an avid motorcycle rider and knows his way around bikes, having taken home trophies for his custom bike builds at the Lone Star Rally in Texas and at the Born Free show in California. RON GALLETTI FOUNDER, BORN TO RIDE MOTORCYCLE MEDIA Ron Galletti is founder and creative mind and juice of Born To Ride Motorcycle Media, a motorcycle media company established in 1995 that documents the biker lifestyle in a proper manner using all platforms of media. "I'm always looking for the next great biker story," he says. ROBERT GRANT BUSINESS DEVELOPMENT ENGINEER, CDK GLOBAL Robert Grant has more than 18 years of powers- ports, marine and RV indus- try experience. He managed the parts and service depart- ments at dealerships in Salt Lake City while attending the University of Utah ,where he received a B.A. in finance. He has been employed by CDK Global Recreation, pre- viously known as ADP Lightspeed, for over 14 years. He has worked in various roles including customer support, training, imple- mentation, quality assurance, product manage- ment and business development. He contributes regularly to the company's blog, providing ways for dealers to better their processes and increase revenue. When not helping dealers find ways to make more money he enjoys home renovation, outdoor activi- ties including motorcycle and ATV riding and wrenching on his various project vehicles. Even with all of this he finds a way to carve a little time out for basketball and time with his wife and three kids (not necessarily in that order!). ROB GREENWALD PRESIDENT, POWERSPORT SOLUTION Rob started in sales and F&I in 1989. He worked as a director and record-break- ing F&I producer (4.5-year 90 percent VSC average). He's a cum laude graduate from Tulane University with degrees in business/entrepreneurial management and behavioral psychology, which underlies the core of his training and systems he teaches to dealers. He started teaching powersports F&I in 1994. A big caveat to his company, PowerSport Solution, is that he only works within the pow- ersport industry. Rob lives the powersports lifestyle everyday. He's a nine-time national champion professional PWC racer for Factory Yamaha, and he was also an accomplished road racer and rode motocross since a very early age. He understands our cus- tomer because he IS our customer. PowerSport Solution employees are only successful powersports professionals with extensive retail experience who can help ele- vate a dealer both through teaching and hands- on demonstration. As Rob likes to say, "We SPEAKERS CONTINUED FROM PAGE 6 See Speakers, Page 9