Issue link: https://read.dmtmag.com/i/711372
FOCUS PSB Adventure Touring www.PowersportsBusiness.com Powersports Business • August 15, 2016 • 15 Adventure touring riders receptive to price, quality BY KATE SWANSON ASSISTANT EDITOR The adventure touring segment has played a part in the growth of many apparel companies, and Moose Racing is no exception. Over the past four years, Moose has built up a presence in the segment by offering a full line of parts, garments and accessories. "Overall, it's a fairly new market for us," said Moose Racing brand manager Dan Fitch. "But it's definitely picking up momentum. The products that we are designing are high-perfor- mance products at a more affordable price." Moose Racing carries three different lines of outerwear: the ADV1, Expedition and XCR. "For the adventure touring marketing, we have the ADV1, which is for the higher-end cus- tomer that's looking for more performance, and the Expedition series is more entry-level. We have two different price points," Fitch said. The ADV1 outerwear includes a jacket, which retails starting at $599.95, and pants, w h i c h b e g i n a t $499.95. The ADV1 line is constructed from a Sympatex- laminated nylon chassis, making it durable, waterproof and breathable. The Expedition jacket is priced at $349.95, w h i l e t h e p a n t s have a MSRP of $325. F i t c h s a y s some of the prod- ucts, including the ADV1 and Expe- dition outerwear, w e n t t h r o u g h updates to transi- tion from being off-road products to better equipped for the adventure touring rider. The ADV1 and Expedition apparel now feature D30 VIPER and EVO armor in the shoulders, elbows and back for increased protection. The XCR outwear, with its $249.95 jacket and $219.95 pants, is the most affordable of the three options, but does not include the EXO or D30 VIPER armor. Fitch says the XCR was intended for the aggressive off-road rider, but has now seen crossover with snow bike riders as well. "Some of our professional racers started getting into the snow bikes," Fitch said. "They wanted something so that they could move around on the bikes, but they still needed the protection against the elements." Seven intake and exhaust vents help to regulate the rider's body temperature on the XCR jacket, giving each rider extra protection but not discomfort. Plans to promote Moose Racing's offerings include working with dealers and educating customers about the technical advancements of these new products. "We're trying to get more in-depth information to the consumers and get more of both consumers and dealers to ride in the product," Fitch added. "Our goal has always been to provide a top- quality product at an affordable price," he said. "When I ask consumers, and they talk about Moose, they're excited about it. When I ask what attracts them to it, it's price and quality." As interest grows in the adventure touring market, Moose Racing's products are becoming more popular each year. "People have now tested the water a little bit as far as adventure bikes," Fitch said. "It appeals to them more, so as people get in tune to that, we're starting to see more and more people switching to the product." PSB Looking to unleash your dealership with just one click? As the leading Powersports DMS provider, CDK Global ® Recreation works with you to rev up performance in every department. Our Lightspeed solution integrates with ARI's AccessorySmart ® , so you can keep your dealership running at full throttle and leave manual lookups in the dust. See what CDK Global can do for you. Enjoy a FREE 60-day integration trial and start unleashing your dealership today. Call 800.521.0309 or visit us at cdkglobalrecreation.com/accessorysmart. Copyright. ©2016 CDK Global LLC | CDK Global is a registered trademark of CDK Global, LLC. 16-0103 FIND THE PARTS YOU NEED AT THE SPEED OF LIGHT. FIND THE PARTS YOU NEED AT THE SPEED OF LIGHT. FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED FIND THE PARTS YOU NEED AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. AT THE SPEED OF LIGHT. FIND THE PARTS YOU NEED AT THE SPEED OF LIGHT. cdk0212_PowerSportsAd_7.5x10_L1.indd 1 3/14/16 2:51 PM Moose Racing ADV apparel lines growing Moose Racing's XC1 gloves are part of the adventure touring offerings. The gloves start at $34.95 and include cuff strap adjustments for a secure fit. Moose Racing's Expedition gear has been well received by the adventure touring community.