Issue link: https://read.dmtmag.com/i/711372
FOCUS PSB Adventure Touring 16 • August 15, 2016 • Powersports Business www.PowersportsBusiness.com Source: CDK Global Recreation Manufacturer Quantity Sold Part Category 1 96480701A RACING COMPLETE EXHAUST SYSTEM Exhaust Ducati $2,734.32 23 30.43% 2 96780692A MS1200 TOP CASE - NO COVER Body Ducati $674.10 24 9.00% 3 97980041C MTS URBAN PACKAGE Body Ducati $790.64 10 5.87% 4 97980061A ENDURO PACKAGE Drive Ducati $1,713.94 5 5.09% 5 97980031C TOURING PACKAGE Body Ducati $1,606.04 6 4.77% 6 97980061B ENDURO PACKAGE Suspension Ducati $1,429.92 4 3.18% 7 96680511A ZUMO NAVIGATOR SET 390 USA GPS Ducati $1,053.71 5 3.13% 8 96459510B COMPLETE RACING EXHAUST KIT WI Exhaust Ducati $2,573.99 1 1.91% 9 96480021A MULTISTRADA RACING EXHAUST SYS Exhaust Ducati $2,494.99 1 1.85% 10 96780561B ENGINE GUARD BARS MS1200 Body Ducati $406.58 6 1.81% Part Number Discription TOP 10 SELLING PART NUMBERS - DUCATI Parts sold with units, Jan. 1-May 31, 2016 Avg. $ Retail Price Ea. % of Accy Retail Sales % of Accy Retail $ Sales Quantity Sold Avg. $ Retail Price ea. 1 Body 25.47% $490.50 3,935 2 Engine 22.32% $805.96 2,037 3 Electrical 15.66% $518.89 2,030 4 Luggage 5.59% $387.80 522 5 Helmets 5.48% $239.30 765 6 Exhaust 5.27% $889.09 223 7 Security 4.26% $149.48 3,481 8 Apparel 3.94% $237.43 808 9 Seats 2.73% $268.51 381 10 Control 2.08% $157.07 702 Part Category TOP 10 SELLING ACCESSORY CATEGORIES Based on $2.5 million in parts sold with units, Jan. 1-May 31, 2016 18 - 19 1% 20 - 24 7% 25 - 29 10% 30 - 34 8% 35 - 39 9% 40 - 44 10% 45 - 49 14% 50 - 54 14% 55 - 59 13% 60 - 64 8% 65 - 69 4% 70 - 74 2% 51 575 778 592 675 778 1,038 1,088 1,001 614 337 121 0 200 400 600 800 1000 1200 18-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 Age Range 7.84% 9.22% 11.31% 11.49% 14.37% 18.64% 20.62% 23.90% 27.47% 29.64% 35.61% 34.71% 0% 5% 10% 15% 20% 25% 30% 35% 40% 18-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 Age Range PERCENT OF UNITS SOLD BY AGE GROUP AVERAGE AGE OF ALL BUYERS: 47 UNITS SOLD BY AGE GROUP TRADE % BY AGE GROUP TOP SEGMENTS TAKEN IN ON TRADE 715 380 363 342 107 71 34 30 27 6 0 100 200 300 400 500 600 700 800 Dual Purpose Cruiser Sport Touring Standard Enduro 50 CC+ Scooter Multi Purpose Motocross 50 CC Scooter Number of Trades Manufacturer Quantity Sold Part Category 1 77528536778 BMW NAVIGATOR W/O CRADLE BMW Electrical $828.99 482 13.72% 2 77418520066 ADV CASE RIGHT K51 BMW Engine $612.45 262 5.66% 3 77418520065 ADV CASE LEFT K51 BMW Engine $615.05 254 5.52% 4 77438520064 ADV TOP CASE K51 BMW Engine $612.96 183 3.98% 5 77498544517 GSW LOCK CYLINDER BMW Security $255.01 2,488 3.27% 6 77407721035 2014 R1200GS LEFT VARIO CASE BMW Body $498.03 150 2.64% 7 77407721036 2014 R1200GS RIGHT VARIO CASE BMW Body $498.19 149 2.62% 8 77418562409 ADV CASE LEFT K51 BMW Engine $596.99 90 1.96% 9 96480701A RACING COMPLETE EXHAUST SYSTEM Ducati Exhaust $2,734.32 23 1.59% 10 77407721037 2014 R1200GS VARIO TOPCASE BMW Body $516 82 1.54% Part Number Discription TOP 10 SELLING PART NUMBERS In each of three categories: BMW, Ducati and all other vendors based on $2.5 million in parts sold with units, Jan. 1-May 31, 2016 Avg. Retail Price Ea. % of Accy Retail Sales Manufacturer Quantity Sold Part Category 1 77528536778 BMW NAVIGATOR W/O CRADLE Electrical BMW $828.99 482 25.22% 2 77418520066 ADV CASE RIGHT K51 Engine BMW $612.45 262 10.40% 3 77418520065 ADV CASE LEFT K51 Engine BMW $615.05 254 10.14% 4 77438520064 ADV TOP CASE K51 Engine BMW $612.96 183 7.32% 5 77498544517 GSW LOCK CYLINDER Security BMW $255.01 2,488 6.02% 6 77407721035 2014 R1200GS LEFT VARIO CASE Body BMW $498.03 150 4.85% 7 77407721036 2014 R1200GS RIGHT VARIO CASE Body BMW $498.19 149 4.82% 8 77418562409 ADV CASE LEFT K51 Engine BMW $596.99 90 3.61% 9 77407721037 2014 R1200GS VARIO TOPCASE Body BMW $516.00 82 2.82% 10 77438562407 ADV TOP CASE K51 Engine BMW $603.90 18 0.77% Part Number Discription TOP 10 SELLING PART NUMBERS - BMW Parts sold with units, Jan. 1-May 31, 2016 Avg. $ Retail Price Ea. % of Accy Retail Sales BY DAVE McMAHON EDITOR IN CHIEF There's plenty of room for accessory sales with the purchase of adventure touring motorcycles in both the U.S. and Canada, according to exclusive data provided to Powersports Business by CDK Global Recreation. Taken from CDK's Lightspeed DMS, the data includes transactions from retail sales of 7,648 new adventure touring motorcycles sold from January-May 2016. Only about 33 percent of units sold are sold with accessories at the time of the bike sale, and those accessory sales average $934 ADV share rises to 10 percent in five years See CDK Global, Page 17