Issue link: https://read.dmtmag.com/i/148632
FOCUS OCUS PSB 14 • August 12, 2013 • Powersports Business WORLDWIDE SNOWMOBILE SALES UP BY MORE THAN 15,000 UNITS COMPARED TO 2011-12 SEASON CANADA NEW SNOWMOBILE SALES www.PowersportsBusiness.com This issue: Snow Next issue: F&I GLOBAL SURGE RUSSIA MORE THAN 31,000 NEW UNITS SOLD IN 2012-13 44,022 40,165 in 2012-13 in 2011-12 CANADA SNOWMOBILE REGISTRATIONS 590,677 in 2012-13 593,248 in 2011-12 EUROPE AND RUSSIA 52,043 40,233 in 2012-13 What snowmobile-related apparel do you or other members of your household plan to purchase in WHAT SNOWMOBILE-RELATED the next 12 months? Choose APPAREL DO YOU OR OTHER all that apply. in 2011-12 MEMBERS OF YOUR HOUSEHOLD PLAN TO PURCHASE IN THE NEXT 12 MONTHS? CHOOSE ALL THAT APPLY. Boots U.S. NEW SNOWMOBILE SALES Bibs or pants 48,536 48,689 26.8% Jacket 144,601 in 2012-13 111,492 in 2009-10 P14x25-PSB10-Focus.indd 14 13.6% Helmet WORLDWIDE SNOWMOBILE SALES Source: International Snowmobile Manufacturers Association 31.9% Goggles in 2011-12 1,392,000 in 2012-13 1,366,630 in 2011-12 27.2% Gloves in 2012-13 U.S. SNOWMOBILE REGISTRATIONS 29.0% } 21.5% Underlayers 31.4% None of the above 23.5% Other 30% 0.9% 0% 10% 20% 30% 40% 50% Source: 2013 SnowGoer Reader Survey From 2009-10 7/31/13 3:36 PM