Issue link: https://read.dmtmag.com/i/148632
Snow PSB FOCUS 18 • August 12, 2013 • Powersports Business www.PowersportsBusiness.com Colorado new No. 1 for accessory sales ADP Lightspeed study shows top states for sled accessory sales By Dave McMahon Editor in Chief A snowmobile sold in Pennsylvania or Indiana during the past 13 months carried an average of about $9 in accessories for every $1,000 of the new machine price. However, that same new unit sold in Colorado would produce more than triple that amount, with $28.83 in accessory sales for each $1,000 of new machine cost. Those are among the findings of a new study created by ADP Lightspeed exclusively for Powersports Business. Utah, Montana, Washington and Alaska complete the top 5 states with high ratios of accessory sales on new units. The rates for all states with snowmobile sales are shown on Chart A. In last year's study, California was ranked first with a return of $28 per $1,000 spent on a new sled. That state has dropped to $20 per $1,000 this year, with Colorado rising from $16 (ranked third in 2012) to the current $28.83 level. Looking at U.S. regions (Table 1), the Western Region is the highest ranked region at $23.56 per thousand. The Northwestern P14x25-PSB10-Focus.indd 18 Snowmobile Accessories per $1,000 Unit Sales U.S. States, $189 million in Unit Sales, 485 dealers 13 months ended June 2013 Chart A $35 $30 $28.83 $25.75 $25 $20.82 $20.02 $20 $14.74 $15 $9.13 $10 $7.82 $6.60 $5 $0 CO UT MT WA AK ID CT CA WY OR ME MN SD OH VT NV MI WI NY NH IA ND PA IN MA ww Ran 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 IL Source: ADP Lightspeed Region is second at $21.99, with the South on the low end with a few machine sales, but no accessories. The 20 top selling part numbers over the past 13 months (Table 2) total more than $2 million in sales. "The top 20 selling parts account for 7 percent of the $29 million in parts sold with new snowmobiles during the study period," ADP Lightspeed analyst Hal Ethington said. "The list is heavy Snowmobile Accessories sold as Table 1 Percent of Unit Sales by Regions, $189 million in Unit Sales, 485 dealers 13 months ended June 2013 West Northwest California Midwest Northeast South Total Total Unit Sales $46,627,139.90 $34,167,091.83 $918,798.57 $76,172,345.96 $31,099,726.45 $22,937.38 $189,008,040.09 Total Accy Sales $accy/$1000 $1,098,526.60 $23.56 $751,266.08 $21.99 $18,394.34 $20.02 $1,027,875.64 $13.49 $386,623.26 $12.43 - $0.00 $3,282,685.92 $17.37 in drive belts, covers and 1+1 seats that are scattered throughout the list." Consumables (oils, plugs, etc.) do not appear in this study. "This study was limited to parts sold on deals in association with the sale of a new snowmobile," Ethington said. "Parts sold over the counter were not included since they could not be tied to a new unit purchase." Ethington said total sales involved 7/31/13 2:52 PM in un in con Ca Sn Ter $1 the