Issue link: https://read.dmtmag.com/i/148632
POWER 15 www.PowersportsBusiness.com POWER 15 40 CONTINUED FROM PAGE Powersports Business • August 12, 2013 • 43 HOUSE OF HARLEY-DAVIDSON LINEUP the sales House of Harley makes throughout the six-day celebration, the dealership expects to see future sales resulting in customers' experience with the brand while they're in town. "Between the store and the remote locations, it's my hope that every, every rider that comes to town will see House of Harley at least three times before they leave," Schaller said, adding that the exposure often leads to Internet sales and return visits. With all the entertainment and events planned throughout the 110th celebration, the House of Harley's goal is to bring people back to its store and keep them spending money with the dealership and its vendors. "Most people will ride from store to store and down to the museum and maybe Miller Brewing," Schaller said, "but they'll come back to the place and stay longer where things were clean and they were organized and there was stuff to do and it was fun." PSB Wednesday, Aug. 28 – Military Recognition Day Ride led by Wisconsin Gov. Scott Walker and four military generals will benefit Fisher House Wisconsin. Registration is $25 per person and includes a T-shirt. Ride begins at Greenfield High School parking lot and heads to the Civil War Memorial at the Zablocki VA Grounds near the Fisher House. Casey James will headline a full day of music. War Birds Flyover. Local parachute club sky dive with American Flag. Tour of U.S. Coast Guard helicopter. U.S. Marine Corps' Simulated Marksmanship Trainer (ISMT). Oshkosh Defense Military Vehicles. Thursday, Aug. 29 – Law Enforcement Day Ride led by Erik Estrada (Ponch from "CHiPs") to benefit Concerns of Police Survivors (C.O.P.S.). Registration is $25. Ride will go to the Milwaukee County Sheriff's Memorial for a bike blessing. Ponch look-alike contest, with prizes for the best costumes and a chance to meet the real Ponch. Chris Cagle is the day's headliner. Marksmanship competition. K9 unit demonstrations. Friday, Aug. 30th – Firefighter Day Ride benefiting Muscular Dystrophy Association (MDA) of Milwaukee will feature Randolph Mantooth (Johnny Cage from the hit show "Emergency!"). Registration is $25. Ride will go to the Milwaukee lakefront for a firefighter display. Aaron Lewis (lead singer of Staind) will headline the Friday night celebration. Special firefighter bar. Custom bike show. Auction. Saturday, Aug. 31 – Harlista Day Latin American riders are invited to enter their bikes in a Harlista Bike Show competition. Cash prizes will be given away as voted on by spectators. Internationally-renowned Beatles cover band The Britins will headline. Sunday, Sept. 1 – Women Rider's Day Ride with proceeds benefiting the Susan G. Komen for the Cure Foundation of Southeast Wisconsin. Ride will head to Milwaukee's lakefront and back to the House of Harley-Davidson. Registration is $25, and all participants will receive a commemorative 110th anniversary pink T-shirt. Personalized pink balloon release party. Special vendors will offer pink hair extensions, pink photos and more. Monday, Sept. 2 – House of Harley Ride to Miller Park Ride to Miller Park for the 1:10 p.m. Brewers game. Ride is $25 and includes breakfast, ride, parking and ticket. Pancake breakfast MARKETPLACE CLASSIFIED ADS FOR SALE Dealership For Sale in Berlin, NH Jericho Motorsports is a family-run Arctic Cat dealership in the business of renting, and sales and service of off road recreational vehicles (OHRVs), specifically All-Terrain Vehicles (ATVs). Located near Jericho Mountain State Park, with miles of trail riding for ATV, UTV, trail bike, and snowmobile enthusiasts. Open to the public, but still in development, the park will add miles to the trail network over the next several years. This business has experienced unbelievable growth, now is a great time to take advantage of this opportunity! Contact Kevin Fletcher, CCIM The Masiello Group Commercial Associates 207-782-8311 or kevinfletcher@masiello.com. Follow Powersports Business TO ADVERTISE IN MARKETPLACE CALL 1-800-848-6247 P40-43-PSB10-Power15-MKPL.indd 43 ADVERTISER INDEX ADP Lightspeed . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.adplightspeed.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 AIMExpo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.aimexpousa.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 AMSOIL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.amsoil.com/powersports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Auction123 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.auction123.com/powersports . . . . . . . . . . . . . . . . . . . . . . . . . 28 Automatic Distributors . . . . . . . . . . . . . . . . . . . . . . .www.autodist.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Back cover Bennche . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.bennche.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Bridgeline Digital . . . . . . . . . . . . . . . . . . . . . . . . . . .www.bridgelinedigital.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 C&A Pro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.caproskis.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 CFMOTO Powersports . . . . . . . . . . . . . . . . . . . . . . . .www.cfmoto-us.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26-27 Cheap Cycle Parts. . . . . . . . . . . . . . . . . . . . . . . . . .www.ccpdealer.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 CV Tech AAB . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.cvtech-aab.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Dynojet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.dynojet.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Eagle Rider . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.eaglerider.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Eastern Powersports Auction . . . . . . . . . . . . . . . . . .www.easternpowersports.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 EPI Performance . . . . . . . . . . . . . . . . . . . . . . . . . . .www.epiperformance.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Fulmer Helmets . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.fulmerhelmets.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 FXR Racing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.fxrracing.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 HJC Helmets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.hjchelmets.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Holeshot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.holeshotinc.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Hydro-Turf . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.hydroturf.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Kolpin Manufacturing . . . . . . . . . . . . . . . . . . . . . . . .www.cyclecountry.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Küryakyn Holdings . . . . . . . . . . . . . . . . . . . . . . . . . .www.kuryakyn.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Lonski & Associates, LLC . . . . . . . . . . . . . . . . . . . . .www.henrylonski.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 M&M Motor Mall . . . . . . . . . . . . . . . . . . . . . . . . . . .www.dealercostparts.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Massimo Motor . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.massimomotor.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 National Powersport Auctions . . . . . . . . . . . . . . . . . .www.npauctions.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Parts Unlimited . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.parts-unlimited.com . . . . . . . . . . . . . . . . . . . . . . . . . .Inside cover Peter Jones Powersports . . . . . . . . . . . . . . . . . . . . . .www.peterjonespowersports.com . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Sam's Powersports Garage . . . . . . . . . . . . . . . . . . .www.samspowersportsgarage.com . . . . . . . . . . . . . . . . . . . . . . . . . 30 Short Block Technologies . . . . . . . . . . . . . . . . . . . . .www.shopsbt.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Spader Business Management . . . . . . . . . . . . . . . . .www.spader.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Sportech . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.sportechinc.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Sullivans Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.sullivansinc.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Tech Spec . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.techspec-usa.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Visionary Motorsports . . . . . . . . . . . . . . . . . . . . . . .www.visionarymotorsports.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 WSM Parts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.wsmparts.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Yuasa Battery . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.yuasabatteries.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 7/31/13 5:34 PM