Issue link: https://read.dmtmag.com/i/148632
36 • August 12, 2013 • Powersports Business PWC www.PowersportsBusiness.com ww Riders were eager to test ride the various models in an effort to find the WaveRunner that best matched their needs. P n d F y ti s fo fi w The Yamaha FX SHO appeals to riders seeking a combination of luxury and performance. DEL AMO PAGE 34 CONTINUED FROM 2013's CAN'T-MISS consumer-friendly. In fact, PWC riders are allowed into the space only by permit, and permits are typically only issued to dealers for events like this. The site originally was built in 1932 to host rowing events for the 1932 Olympic Games, held in Los Angeles. It's since turned into a powerboat racing haven. The demo riders had a space about 300 yards wide by a half-mile long to test the skis. That was plenty of space for the customers to get a feel for the WaveRunners. Their riding ability ranged from newbies to the highly experienced. DEALER EDUCATION EVENT! Oct. 16-20, 2013 Orlando, Florida Orange County Convention Center "In a day, you can get 50 people riding, and a solid 20 percent of them are ready to buy." Brought to you by JOIN US FOR THE MOST IMPORTANT DEALER EDUCATION EVENT OF 2013, THE POWERSPORTS BUSINESS INSTITUTE @ AIMEXPO IN ORLANDO. Dealer education seminars will be held over two-and-a-half days at AIMExpo, with the speaker lineup presented by your friends at Powersports Business. As always, our goal at Powersports Business is to provide you with presentations that can help you grow your business. - SERVICE & OPERATIONS TRACK - - SALES & MARKETING TRACK - Kevin Mooney, product specialist Del Amo Motorsports From the best consultants in the industry to dealer panels and industry roundtables, you're sure to walk away with profit-accelerating and proven ideas for success. Even more, the networking opportunities with fellow dealers in attendance are sure to inspire. - POWERING PROFITS TRACK - a p b th "People were talking a lot about the performance," Mooney said. "They had ridden rentals before, but those units usually aren't perfectly maintained. Being able to ride something that's brand new with Yamaha's technology in it, that's what people really liked." Reflecting on the resulting business created for the dealership by the day-long demo ride — a similar Sea-Doo event was held earlier in the summer — Mooney is already looking forward to the next PWC demo ride. "Absolutely, they were both successful," he said. "As far as watercraft events, that's the best thing we do all year." PSB - DIGITAL TRACK - Del Amo Motorsports staffers used iPads to register participants at the Long Beach Marine Stadium demo rides, facilitating follow-up correspondence. SPONSORED BY SPONSORED BY SPONSORED BY SPONSORED BY P34x37-PSB10-PWC.indd 36 tr d th s P G A L tr s R ti th P P a fo fi d s v e a e w a a w o S to M A A M in le to m s w e m BEST OF ALL, POWERSPORTS BUSINESS INSTITUTE @ AIMEXPO IS FREE TO AIMEXPO ATTENDEES. in b o 04913S Dealers and their staff are encouraged to register for AIMExpo today at www.aimexpousa.com s c o s r fo 7/31/13 2:58 PM