Issue link: https://read.dmtmag.com/i/148632
32 • August 12, 2013 • Powersports Business motorcycle DIGEST Minnesota-based Roadsmith Trikes awarded a complete trike kit and installation valued at $10,200 to a Texas couple during the 35th Wing Ding Rally in South Carolina in July. The trike kit was one of several grand prizes given out at the annual rally, attended by 12,000 enthusiasts. Roadsmith general manager Doug Lindholm gave out the prize at the closing ceremonies for the event. In addition to conducting demo rides on all models of their trikes throughout the week, Roadsmith also hosted their 6th annual customer luncheon, the Roadsmith Rendezvous, which brought in more than 100 Roadsmith owners. Lehman Trikes adds Honda F6B conversion to lineup The Monarch II LLS for the Honda F6B is the latest addition to the Lehman Trikes LLS Independent Suspension model lineup. The Monarch II LLS features Lehman's inde- John Burr31 Continued from Page effort to educate customers about the event and bring them in the dealership to sign up and get the discount. In total, the four rounds attracted more than 1,000 entries, with 2,000 people in attendance. Lori Bryant, track manager at Glen Helen, said the series received more than 13,000 online hits for social media and on the site checking for results. Generating a buzz The Spring Series has a unique scoring system that encourages competition among the dealers. To win the event, each dealership team should have at least one rider in every race with each dealership only scoring points for one rider in the class. Even if there are 15 riders in a given class, the dealership only receives points for the highest finishing rider. While it's open to all makes, Yamaha pays contingencies to top Team Blue riders. Approximately 50 percent of entries are typically riding Yamahas. In past years, Yamaha has raffled off a new motorcycle at the final round of the series. The OEM also used to attend with display units, although that ended around the onset of the recession. MOST RESEARCHED cruisers 1 2 3 4 5 6 7 8 9 10 Roadsmith promotes brand at Wing Ding 35 www.PowersportsBusiness.com 2005 2007 2006 2008 2006 2007 2003 2009 2004 2006 Change from Q1 2013 MakeModel Harley-Davidson XLC Sportster 1200 Custom up 46% Harley-Davidson FLHTCU Electra Glide Ultra Classic up 35% Harley-Davidson XLC Sportster 1200 Custom up 33% Harley-Davidson FLHTCU Electra Glide Ultra Classic up 21% Harley-Davidson FLHTCUI Electra Glide Ultra Classic up 30% Harley-Davidson FLHX Street Glide up 19% Honda VT750DC Shadow 750 Spirit up 62% Harley-Davidson FLHX Street Glide up 22% Harley-Davidson XLC Sportster 1200 Custom up 37% Harley-Davidson FLHX Street Glide up 22% The Honda F6B conversion from Lehman Trikes has an MSRP of $8,745. pendent suspension with standard parking brake, 6-cubic-foot trunk with vertical lift door, optional Adjustable Lean Control and triple tree, as well as accessories. "We are really excited to offer the Monarch II LLS for the Honda F6B," said Terree Matson-McCoy, vice president of Lehman Trikes USA. "The conversion boasts Lehman's well-known craftsmanship and styling along with the comfortable ride of the new independent suspension." Monarch II LLS conversions for the Honda F6B as well as the GL1800 are available through authorized Lehman Trikes dealers at an introductory MSRP of $8,745. PSB Gelfand personally competes aboard a Yamaha YZ250F, and finished second overall in his class. As impressive as that is, John Burr Cycles has only lost the overall event title twice, once eight years ago and another time approximately 20 years ago. Every other year, John Burr has come out on top, which has cemented the dealership's status as the most aggressive dirt-racing-focused dealership in the area. "We have a lot of racers that race for us, buy their parts and do everything here. It's kind of what we made our name as, so since we have so many racers, they typically come out and support us at the event," he said. "Our dealership probably makes up close to half of the entries." Gelfand says this relatively low-cost, bottom-up marketing approach has worked to differentiate John Burr from the larger facilities in the vicinity. "With our dealership being enthusiasts and doing things on a grassroots effort, we might not have the advertising dollars as some of the large dealerships out here," he said. "We're in between two huge dealerships … so we're kind of stuck in between … so our strength has always been our customer service, our customer referrals and our grassroots efforts on both the dirt bike and street bike side and that's what keeps us going and keeps us in business day to day." PSB KBB Trade-In Value $4,025 $11,700 $4,225 $12,800 $10,500 $11,600 $2,190 $13,300 $3,875 $10,200 KBB Suggested Retail Value $5,030 $14,565 $5,280 $15,845 $13,120 $14,445 $2,925 $16,420 $4,845 $12,750 MOST RESEARCHED sport bikes 1 2 3 4 5 6 7 8 9 10 2007 2006 2009 2007 2006 2007 2008 2006 2008 2007 MakeModel Suzuki GSX-R600 Suzuki GSX-R600 Kawasaki EX250J Ninja 250R Yamaha YZF-R6 Honda CBR600RR Honda CBR600RR Kawasaki EX250J Ninja 250R Yamaha YZF-R6 Honda CBR600RR Kawasaki ZX600P Ninja ZX-6R Change from Q1 2013 up 33% up 34% up 36% up 29% up 34% up 33% up 36% up 29% up 34% up 26% KBB Trade-In Value $4,050 $3,625 $2,010 $3,975 $3,750 $4,175 $1,810 $3,700 $4,650 $3,800 KBB Suggested Retail Value $5,345 $4,785 $2,695 $5,245 $4,950 $5,510 $2,435 $4,885 $6,140 $5,015 MOST RESEARCHED dirt bikes over 400cc 1 2 3 4 5 6 7 8 9 10 2009 2008 2007 2006 2006 2005 2011 2004 2006 2005 MakeModel Kawasaki KLR650 Kawasaki KLR650 Kawasaki KLR650 Honda CRF450R Kawasaki KLR650 Honda CRF450R Kawasaki KLR650 Honda CRF450R Suzuki DR-Z400S BMW R1200GS ABS Change from Q1 2013 up 32% up 33% up 26% down 9% up 29% down 4% up 25% up 2% up 34% up 27% KBB Trade-In Value $3,100 $2,790 $2,530 $1,730 $2,290 $1,730 $3,400 $1,560 $2,300 $7,050 KBB Suggested Retail Value $4,095 $3,700 $3,365 $2,590 $3,055 $2,330 $4,490 $2,110 $3,065 $9,210 MOST RESEARCHED dirt bikes under 400cc 1 2 3 4 5 6 7 8 9 10 2009 2007 2006 2009 2009 2005 2008 2007 2004 2008 MakeModel Kawasaki KLX250S Honda CRF250R Honda CRF250R Kawasaki KLX250SF Kawasaki KX250F Honda CRF250R Honda CRF250R Yamaha YZ250F Honda CRF250R Yamaha YZ250F Change from Q1 2013 up 27% up 3% up 4% up 32% up 7% down 11% up 10% up 7% down 4% down 5% KBB Trade-In Value $2,530 $1,300 $1,870 $2,540 $2,270 $1,670 $2,360 $2,060 $1,500 $2,320 KBB Suggested Retail Value $3,365 $1,790 $2,510 $3,375 $3,030 $2,255 $3,145 $2,755 $2,045 $3,095 MOST RESEARCHED Scooters and mopeds 1 2 3 4 5 6 7 8 9 10 2009 2005 2008 2009 2008 2007 2006 2007 2009 2006 MakeModel Yamaha YW125 Zuma Yamaha Zuma 50 Suzuki AN400 Burgman 400 Honda NPS50 Ruckus Yamaha Zuma 50 Suzuki AN400 Burgman 400 Suzuki AN650 Burgman 650 Yamaha Majesty Honda CHF50 Metropolitan Yamaha Vino 125 Change from Q1 2013 up 69% up 95% up 65% up 41% up 93% up 52% up 89% up 69% up 34% up 99% KBB Trade-In Value $1,400 $740 $2,590 $1,120 $925 $2,370 $3,050 $2,350 $780 $950 KBB Suggested Retail Value $1,920 $1,095 $3,440 $1,560 $1,320 $3,155 $4,030 $3,130 $1,140 $1,350 Source: Kelley Blue Book Rising Q2 interest in cruisers By Dave McMahon editor in chief The top 10 cruiser and touring motorcycles averaged a 33 percent increase in website hits in the second quarter of 2013 compared to the same quarter of 2012 on KBB.com, according to exclusive data provided to Powersports Business by Kelley Blue Book. "The only Honda on the list showed the largest increase at 62 percent," said Lisa Pelissier, senior powersports analyst at Kelley Blue Book. "Interest is up an average of 138 percent from Q2 2012, showing a strong rise in interest in cruiser and touring bikes. Once again Harley-Davidson dominates the top 10 list in the category, holding nine of the top 10 spots." P30x32-PSB10-Cycle.indd 32 Sport bikes had an average increase of 32 percent from Q1 2013 for the top 10 models. All 10 models repeated on the top 10 list from Q1, and only two bikes changed their ranking. "Interest in sport bikes also has grown astronomically since last year, with the top 10 bikes showing an average increase of 107 percent," Pelissier said. Dual-sport bikes increased 30 percent for vehicles under 400cc, and 29 percent for those over 400cc. Bikes equipped only for off-road use averaged an increase of only 1 percent for bikes under 400cc. "Still, those numbers represent an overall increase of more than 100 percent in both categories over Q2 2012, showing that interest is still very strong," she said. pSB 7/31/13 2:56 PM