PowerSports Business

August 12, 2013

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4 • August 12, 2013 • Powersports Business news www.PowersportsBusiness.com M Powersports business / RBC capital markets Q2 dealer survey Where applicable, please provide your year-over-year sales growth (new products only, measured in units) for the first calendar quarter (JAN.-MAR.) of 2013. www.powersportsbusiness.com Editorial and Sales: 800.848.6247 Subscriber Service: 866.238.3237 +30% or better 100% Editor in Chief: Dave McMahon 763/383-4411 (dmcmahon@powersportsbusiness.com) 70% Associate Digital Editor: Christopher Gerber +5% Flat 9% 10% 80% Senior Editor: Tom Kaiser 763/383-4424 (tkaiser@powersportsbusiness.com) +10% 3% 4% 2% 4% 90% Managing Editor: Liz Keener 763/383-4413 (ekeener@powersportsbusiness.com) +20% 27% PRODUCTION MANAGER: Angela Schmieg GROUP PUBLISHER: Amy Collins 8% -30% or worse 12% 14% 13% 11% 10% 11% 10% 11% 16% 17% 13% 17% 10% survey cover Continued from the fall, 47 percent of snowmobile dealers reported the same. Despite less-than-stellar results, dealers still remain optimistic for some segments, with 47 percent of ATV dealers and 41 percent of heavyweight motorcycle dealers expecting an increase in sales over the next 12 months. Nearly three-quarters — 71 percent — of sideby-side dealers are expecting 5 percent or more sales increases over the next year. PSB 33% 50% 31% 33% 25% 40% Advertising Sales director Allison Gruhn 763/383-4467 (agruhn@powersportsbusiness.com) 20% National Account Manager Mark Rosacker 763/383-4433 (mrosacker@snowgoer.com) 10% 21% 10% 0% 28% 38% 28% 30% 3% Associate Publisher David J. Voll 763/383-4421 (dvoll@ridermagazine.com) -20% 6% 8% 10% 11% Senior Art Director: Dodi Vessels PRODUCTION Artist: Kelsey Houle (kelsey.houle@goodsam.com) 10% 8% -10% 11% 60% 10% -5% 15% 15% 10% 1% ATVs Side-by-Sides 7% 1% 2% 3% 5% 2% 2% Sport bikes Heavyweight Motorcycles 11% 18% 11% 13% 5% 4% 10% 3% 1% PWC 1% 3% Scooters Off-road bikes Production Specialist: Cherri Perschmann group Senior Marketing Manager: Kathryn Knudson group Senior Sales Specialist: Bernadette Wohlman Chicken dinner For completing the Powersports Business/RBC Capital Markets Q2 Dealer Survey, the following dealers were randomly selected to win $100 Best Buy gift cards from RBC: Kip Niles, Arlington Motorsports, Arlington, TX Art Guilfoil, Doug Douglas Motorcycles, San Bernardino, CA Dile Brown, Knoxville Harley-Davidson, Knoxville, TN Josh Lawhorne, Delta Powersports, Delta Junction, AK Mark Holmes, FDR Honda Kawasaki, Paducah, KY Where applicable, what type of growth are you expecting by line of business (new products only, measured in units) over the next 12 months? 100% Sr. Vice President/Finance and Operations: Gerald Winkel Sr. Vice President/Market Development: Joanne Juda-Prainito Vice President/Operations and Human Resources: Mary Jo Tomei 1%1% 2%1% 90% 80% 24% 2% 4% 6% 4% +10% +5% 1% 5% Flat -5% 5% 5 4% 10% 9% 4% -10% 6% 4% 6% 7% 6% -20% 8% 8% -30% or worse 3% 2% 5% 3% 8% 2% 5% 6% 4% 70% Columnists: Sam Dantzler, Neil Pascale 36% 37% CONTRIBUTORS: 40% 60% 33% Contributing Writers: Andy Swanson 37% 42% 39% 29% 30% 14% 23% 24% 21% 18% 20% 10% 0% 8% 4% Side-by-Sides 16% 1% 1% ATVs 16% 9% 3% 2% Sport bikes 1% 1% Heavyweight Motorcycles 11% 21% 22% 9% 1% 1% Off-road bikes 3% Scooters PWC Snowmobiles CANADIAN RETURN ADDRESS: EPG Media, LLC, 4960-2 Walker Road, Windsor, Ontario N9A 6J3. Publication Sales Agreement #40012332. EDITORIAL: All manuscripts, materials, photographs and artwork submitted are at mailer's risk and must include self-addressed envelope with sufficient postage for return. Send editorial materials to EPG Media, LLC, 3300 Fernbrook Lane N, Suite 200, Minneapolis, MN 55447, 763/383-4400. No responsibility will be assumed for unsolicited materials. Powersports Business is a registered trademark of EPG Media, LLC. Copyright 2013 by EPG Media, LLC. All rights reserved. Reproduction in whole or part is prohibited unless expressly authorized by publisher. In general, to what extent has your business outlook changed compared to six months ago? How would you characterize your current inventory levels by line of business? CUSTOMER SERVICE: Visit www.powersportsbusiness.com, email powersportsbusiness@cdsfulfillment.com, call 866-238-3237 or write to Powersports Business, PO Box 5858, Harlan, IA 51593-1358. Too heavy 100% 90% 15% 11% 7% About right 6% Too low 12% 9% 10% 7% 80% 70% 48% 60% 50% 47% 57% 62% 61% 46% Somewhat better 25% 61% 40% 45% 20% 10% 0% P01x07-PSB10-News.indd 4 Somewhat worse 25% 64% 30% REPRINTS: For more information on e-prints or reprints from Powersports Business, contact Bernadette Wohlman, 800/848-6247 x2464. Printed in U.S.A. About the same 37% 9% 6% SUBSCRIPTION INFORMATION: Free to qualified members of the motorcycle, all-terrain vehicle, snowmobile and personal watercraft industries. Annual subscription rate is $56 per year for U.S residents, $76 for Canadian residents and $96 for residents in other countries. All paid subscriptions must be paid in advance and in U.S. funds only. POSTMASTER: Send address changes to Powersports Business, P.O. Box 5858, Harlan, IA 51593-1358. Somewhat better 31% 21% 40% 26% POWERSPORTS BUSINESS (ISSN #1522-7944) is published 15 times per year – monthly except twice in April and October, the Market Data Book/Dealer Directory in September – by EPG Media, LLC, 3300 Fernbrook Lane N #200, Plymouth, MN 55447. Periodicals postage paid at St. Paul, MN and additional mailing offices. Somewhat worse 25% 44% 50% Dealer Advisory Board: Hooksett Kawasaki-Polaris, Jim Whalley; Hacker's Yamaha & Honda, Rick Hacker; Honda/Polaris of Lubbock, Morris Baker; All Action Water Sports, Ray Leps How would you characterize your dealership's profit margins now vs. a year ago? 4% Significantly worse Significa 4 ntly bette% r CEO: Mark Adams +20% rse 4% Significantly wo Significantly bet ter 3% +30% or better 20% Side-by-sides 27% ATVs 43% 37% 27% Heavyweight Motorcycles Sport Bikes Off-road bikes 47% About the same 42% 30% Scooters PWC w Snowmobiles 7/31/13 2:41 PM La Bo tro rec hig tio clo wo ity the in tes the rem N $ in p Na lau Pa gra lio of tha NP wi con rec po tor dea of arr the cee are bu sid pu of cri exe "N vid inv cal pro as ors ha the inc NP he of see ing Ro ow po pro Th in the ad

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