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m www.PowersportsBusiness.com Powersports Business • August 12, 2013 • 27 atv Q2 pre-owned ATV searches rise on KBB.com Used UTVs also gain in popularity during quarter By Dave McMahon Photo by Alfonse "Fonzie" Palaima Editor in chief Views of pre-owned ATVs held steady for the second quarter of 2013, with an average increase of 3 percent in hits on KBB.com compared to the first quarter, according to exclusive data provided to Powersports Business from Kelley Blue Book. Eight of the top 10 models over 400cc and seven of the top 10 models under 400cc also were in the top 10 for Q1 2013. "Interest is up significantly from just one year ago, averaging 138 percent more hits in both categories compared to Q2 2012," said Lisa Pelissier, senior powersports analyst for Kelley Blue Book. "Japanese brands dominated the list of ATVs, with Polaris being the only non-Japanese manufacturer with a showing in the top 10. Most of the ATVs on the top 10 list are of the recreational-sport variety, with only Honda and Polaris demonstrating enough interest in the more utilitarian models to make the top 10 list." Pelissier also noted a shift in the UTV preowned market. "After a meteoric rise during the past few years, interest in utility vehicles P26x29-PSB10-ATV.indd 27 is beginning to level off," she said. "For the first time since this data has been tracked, there has been an average drop in KBB.com hits among the top 10 most researched utility vehicles." Top 10 utility vehicle hits dropped approximately 5 percent in Q2 2013 from Q1 2013, which continues a trend of slightly decreased interest in off-road vehicles of all types, she said. However, interest is up 112 percent from Q2 2012. "Once again, the 2008 Polaris Ranger RZR takes the top spot it has occupied for more than a year, increasing its lead over the No. 2 vehicle, the 2006 Yamaha Rhino 660 4x4, to 50 percent more hits. That's up from a 45 percent lead for Q1 2013 and a 34 percent lead in Q2 2012." PSB The 2005 Honda TRX450R was the most researched ATV in the 400cc and Over category on KBB.com during the second quarter. ATVs 400cc and over 1 2 3 4 5 6 7 8 9 10 2005 2005 2004 2007 2006 2005 2006 2003 2001 2005 MakeModel Honda TRX450R Polaris Sportsman 500 4x4 Polaris Sportsman 500 4x4 Honda TRX400EX Yamaha Raptor 700R Yamaha Raptor 660R Yamaha YFZ450 Suzuki LT-Z400F QuadSport Z400 Yamaha YFM660R Raptor 660R Yamaha Grizzly 660 4X4 Change from Q1 2013 down 6% up 6% up 1% down 6% down 3% up 4% down 3% up 3% up 4% up 5% KBB Trade-In Value $1,840 $2,570 $2,350 $1,760 $2,380 $1,760 $2,020 $1,510 $1,320 $2,730 KBB Suggested Retail Value $2,475 $3,415 $3,130 $2,370 $3,170 $2,370 $2,706 $2,050 $1,815 $3,620 KBB Trade-In Value $1,280 $2,460 $1,860 $1,300 $970 $2,030 $1,430 $1,180 $955 $1,400 KBB Suggested Retail Value $1,765 $3,275 $2,500 $1,790 $1,375 $2,720 $1,955 $1,640 $1,355 $1,920 ATVs under 400cc 1 2 3 4 5 6 7 8 9 10 2007 2006 2003 2005 2001 2004 2008 2006 2003 2006 MakeModel Honda TRX250EX Sportrax 250 Honda TRX350FE Rancher 350 ES 4x4 Honda TRX350FE Rancher 350 ES 4x4 Yamaha Raptor 350 Yamaha YFM350X Warrior Honda TRX350FE Rancher 350 ES 4x4 Yamaha Raptor 250 Honda TRX250EX Sportrax 250 Honda TRX250EX Sportrax 250 Yamaha Raptor 350 Change from Q1 2013 down 1% up 7% up 16% down 4% down 1% up 12% up 8% up 6% up 16% up 6% Utility vehicles (side x sides) 1 2 3 4 5 6 7 8 9 10 2008 2006 2010 2007 2007 2010 2008 2009 2005 2008 MakeModel Polaris Ranger RZR Yamaha Rhino 660 4X4 Polaris Ranger RZR 800 Yamaha Rhino 660 4X4 Polaris Ranger XP Polaris Ranger RZR 800 S Polaris Ranger XP Polaris Ranger RZR 760 Yamaha Rhino 660 4X4 Yamaha Rhino 700 4X4 Change from Q1 2013 up 1% down 3% up 2% up 1% down 13% no change down 7% down 7% down 20% down 2% KBB Trade-In Value $5,800 $4,700 $6,450 $5,050 $5,300 $7,700 $5,750 $6,300 $4,350 $5,350 KBB Suggested Retail Value $7,655 $6,205 $8,515 $6,665 $6,995 $10,015 $7,590 $8,315 $5,740 $7,060 Source: Kelley Blue Book 7/31/13 2:54 PM