Issue link: https://read.dmtmag.com/i/148632
Snow FOCUS PSB 20 • August 12, 2013 • Powersports Business www.PowersportsBusiness.com ww PRODUCTSHOWCASE DYNOJET POWER COMMANDER V E-TEC Specifications — The Dynojet Power Commander V E-TEC is now available for 2010-13 Ski-Doo 800 E-TEC naturally aspirated applications. Similar to the standard PCV, it directly controls the factory fuel injection system, allowing the rider to make fuel adjustments. The changes are necessary when modifying the exhaust, intake or engine. Benefits — The PCV E-TEC can store two separate maps that can be switched on the fly (requires map switch accessory). It provides direct control over the factory fuel injection system. It also has an acceleration pump feature and individual cylinder mapping. There are 10 throttle positions in the fuel map, and it is plug-and-play compatible. Suggested Retail Price — $499; LCD, $299; map switch, $49.95 Contact — 800/992-4993; www.powercommander.com Suggested Retail Price — $39.95 U.S.; $46.95 Canada Contact — www.arcticcat.com FXR RECOIL JACKET ARCTIC CAT CUSTOM WINDSCREENS Specifications — The newest line of custom windscreens from Arctic Cat adds style to all ProCross and ProClimb snowmobiles. They're made from the same high-quality polycarbonate as the stock windshield. Benefits — The custom shields come in Pride or Team Arctic screened-graphic styles, or in green, orange, black, or white. Five heights are available. Specifications — FXR's Recoil men's jacket has a durable, lightweight, polyester shell reinforced with HydrX Pro laminate, to prevent snagging. Benefits — ThermalFlex insulation is built into the lining, and the ACMT HydrX Pro dual moisture shield is waterproof and breathable. Dry Vent inserts allow riders to regulate their body temperature. Suggested Retail Price — $299.99 Contact — www.fxrracing.com HO FO 'I saw on your website …' Sp the eve sto hol ing cre gla hol Be sm ing the nie Su Co AR JA Sp the Utah snowmobile dealer makes web exclusive demo rides By Dave McMahon Editor in chief "I saw on your website that … " Those words kept coming out the mouths of customers so often that Byron Andersen, sales manager and media specialist at Morgan Valley Polaris decided it was time to see how the store could better take advantage of its website promotional offerings. With three locations serving Utah and Wyoming, Andersen placed merchandising slides created by 50 Below, an ARI company. One was for "cab systems" and the other for a snowmobile "demo days." "Our customers were telling us they went to the website to look up UTVs and saw the image of a plow, and some of them didn't realize you could add a plow. So the initial spark of interest started on the website and brought them in to learn more," Andersen said. The demo ride promo was only advertised on the website, not anywhere else. "We had several people at all three of our locations walk in and mention the demo ride promo that they had seen on the site," Andersen said. "50 Below has built some really good custom stuff for us, with these two built around winter experiences. It's a prime time to sell plows, winches and cabs, so we looked at what people were viewing on the web to boost our retail." By placing the demo ride for the Pro RMK on the store's site, Andersen says that one store generated three sales, and the other two stores in Mountain View, Wyo., and Evanston, Utah, created at least seven sled purchases. "And I know we got a couple of late-season sales, too. And we sold a demo from it," he said. "The 2012-13 season was amazing for us with the mountain sleds." The top sellers in 2012-13 at Morgan Valley were the Pro RMK 800 in both 155- and 163inch tracks, Andersen said. PSB P14x25-PSB10-Focus.indd 20 7/31/13 2:52 PM BR Sp win atio an wh Be inje mo win inc sid tors acc mir me shi com The pro con mo Su Co ST Sp