Issue link: https://read.dmtmag.com/i/416199
12 | Boating Industry | December 2014 [ 2014 Top 100 ] www.BoatingIndustry.com "By combining all of our space, we had the largest sailing display by far," Giuliana said. "This also allowed us to select an ideal location in the show, at the front of the sailing section." Given that Advantage doesn't sell many large cruising boats right at the shows, maximizing the return on a show requires that the sales team gets contact information from the hot prospects and has great reason to follow-up with them. "For example, we always plan a test sail or open house a couple weeks after a boat show," Giuliana said. "So for true prospects, we can offer them an in- vite if we can get their email. When we have something to offer in return, prospects are more likely to give us their contact info." A repair done right the first time Getting a service job done quickly is important, but not as important as having it done right, says Colorado Boat Center. The Johnstown, Colo., dealer has a bonus plan that puts $50 a week into each technician's account. If a boat comes back for rework, each technician is docked $40. "The strategy behind docking all technicians is to re-enforce the importance of checking your own work, when in doubt, asking for help from another technician, and each technician taking team responsibility for all work done in that de- partment," said vice president Nancy Smith. "It has created a stronger team effort to work to- gether for the good of the department." The service manager also receives a quar- 5.8% AVERAGE NET PROFIT David Parker congratulates his 30 clients in Boating Industry's 2014 Top 100 Dealers We also congratulate our client who received: DAVID PARKER Parker Business Planning, Inc. Twenty Groups & Consulting 309 Cherokee Drive Orlando, FL 32801 407-843-8808 david@parkerbusinessplanning.com www.parkerbusinessplanning.com DEALER OF THE YEAR Gordy's Lakefront Marine, Inc. Action Water Sports Atwood Lake Boats, Inc. Boat Town, Inc. Candlewood East Marina Cleveland Boat Center Dockside Marine Fogarty's Lake Flower Marina Futrell Marine Gordy's Lakefront Marine, Inc. Hagadone Marine Group Hayes Marine Miami Nautique International N3 Boatworks Off Shore Marine, Inc. Parks Marina Rambo Marine, Inc Rayburns Marine Regal & Nautique of Orlando Seattle Boat Company Singleton Marine Group Slalom Shop Boats & Yachts South Florida Mastercraft South Shore Marine Strong's Marine Superior Boat Repair & Sales The Boat Shop The Great Outdoors Marine Town And Country Marine WakeSide Marine White Lake Marine TOP BOAT BRANDS (By # of Top 100 Dealers that carry) 1. BAYLINER / BENNINGTON (TIE) 3. COBALT 4. NAUTIQUE / SEA RAY (TIE) 6. REGAL 7. MASTERCRAFT 8. HARRIS FLOTEBOTE 9. BOSTON WHALER / PREMIER PONTOONS (TIE) TOP ENGINE BRANDS (By # of Top 100 Dealers that carry) 1. MERCURY MERCRUISER 2. YAMAHA 3. MERCURY OUTBOARD 4. VOLVO PENTA 5. INDMAR 6. PLEASURE CRAFT 7. EVINRUDE / HONDA (TIE) 9. MINN KOTA 10. ILMOR / MOTORGUIDE (TIE)